agentic-commerce
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Brandlight asks what AI says about you - before your customers do
The enterprise software company turns AI answers into a marketing brief. Its most revealing finding: a brand can gain visibility while the citations beneath it disappear.
Jolly puts a price on doing the right thing
A finished shift. A timely care note. A referral who stays. Jolly turns the work employers need into points employees can spend - and asks whether the reward earned its keep.
Rep AI wants to catch the sale before the shopper leaves
The ecommerce software watches for hesitation, then offers product advice or handles a support request. Its most revealing customer stories show how much a sale can depend on one unanswered question.
DaVinci Commerce wants your next storefront to be a conversation
The company once called Jivox learned to make personalized ads faster. Now it is applying that machinery to a harder question: how does a brand earn its place in an AI shopping answer?
Updater found the customer before the customer found the boxes
A moving checklist became a distribution business. Now Updater is taking the same trick into embedded commerce and AI: be there at the moment someone needs to buy.
The Shopping App That Had to Learn to Buy
BorderX Lab began by showing Chinese shoppers what they could buy abroad. The questions that followed forced it to build the harder part: a way to buy it.
Rezolve Ai is buying its way to the checkout
The London company is assembling search, payments and loyalty businesses around a retail AI engine. Its next test is turning acquired customer relationships into better shopping - and a business that pays for itself.
Algolia’s First Search Product Flopped. The Pivot Now Handles 1.75 Trillion Queries a Year
A beautiful offline-search engine met a market that would not pay. One customer request later, two French engineers turned the same hard-won speed into an API business used by Under Armour, Lacoste, Slack and thousands more.
For Data Teams That Can't Afford a Guess, Sequentum Lets AI Build the Scraper - Then Locks It Out
Sequentum spent 18 years making web extraction boring enough for banks, governments and large companies. Now it is using AI to build agents quickly - while refusing to let AI guess when the production run begins.
Wink Wanted to Kill the Password. Then It Found the Payment Rails.
Wink began with a clever premise: any ordinary camera could become a checkout credential. Its 2025 merger with Phoenix Managed Networks turned that identity layer into a payments business with real rails, real distribution and a much harder question about trust.
The $452.6 Million Bet on Making Product Data Behave
Every retailer wants the same toothpaste described differently. Salsify built a large enterprise software business by turning that maddening fact into a system - and now it wants to teach shopping agents what every product actually is.
GrailPay Built the Trust Layer Only After Its First Payment Idea Failed
GrailPay spent years building a cheaper consumer checkout that merchants did not urgently want. The failed pitch left behind something more valuable: payment infrastructure, failure data and a map of the risk hiding inside bank transfers.
Rithum Bought the Pipes. Now It Wants to Run the Whole Store.
Rithum spent years assembling the unglamorous machinery behind online shopping. Its next act is turning that plumbing into an AI-era control room for brands, retailers and suppliers.
Syndigo Built a $3.5 Billion Product-Data Machine - Now It Wants to Decide What Shoppers Trust
Syndigo spent years making sure the right ingredient list, drill-bit dimension, and product image reached the right shelf. After combining with 1WorldSync and buying Taggstar, it is reaching for a bigger prize: the layer of commerce that both people and AI agents use to decide what to buy.
BigCommerce Built an Escape Hatch for Brands Too Complicated for a Template
The Austin software company spent years selling freedom from server maintenance. Now it is selling freedom from platform lock-in - while teaching product catalogs to show up wherever people, marketplaces, or AI agents decide to shop.
The travel club your customers see. The invisible machinery they don’t.
Custom Travel Solutions lets a brand launch a travel business without becoming a travel company. The pitch is speed and control; the catch is that inventory, pricing and execution still decide whether members stay.
Mad Mobile Put the Cash Register on a Phone. Now It Wants to Rewrite the Store Around It.
The Tampa company spent 15 years making old commerce systems mobile. A pandemic-era POS acquisition, $70 million in financing, and a new bet on agentic AI have turned that integration trick into a much bigger ambition.
The 'Where to Buy' Button Grew Up and Learned to Talk to Robots
PriceSpider spent 20 years turning a little 'Where to Buy' button into a business. Now, rebranded as Wayvia, it is wagering that the next shopper won't be a person at all - it will be an AI agent doing the buying.
PayPal Wants to Be the Internet's Cash Register Again
The blue button helped teach the web to pay. Now PayPal is stitching checkout, Venmo, Braintree, credit, ads and AI agents into a new wager on how money will move.
Spryker Built a Shop for Things That Don’t Fit in a Shopping Cart
The Berlin software company treats commerce less like a storefront and more like industrial infrastructure - modular, programmable and built for the strange rules of B2B buying.
Ocula
Retailers spent years teaching product pages to rank for humans. Ocula is betting the next customer may be an algorithm - and rebuilding the catalogue for both.
Botify
Botify is an enterprise platform that helps large brands stay discoverable across search engines and AI assistants. Founded in Paris in 2012 and now headquartered in New York, it combines large-scale website crawling, server-log analysis, AI-driven recommendations and automation to protect and grow organic traffic. As search shifts toward AI answers and shopping agents, Botify has repositioned around 'agentic AI' visibility, serving 500+ brands including Marriott, Expedia, Farfetch, Macy's and The New York Times.
Ocula Technologies
The Belfast company builds AI agents that rewrite millions of product listings so retailers surface in Google, ChatGPT and Perplexity alike. Backed by Castelnau and Lloyds, it is betting the next shopper won't be human.
Visa
Visa is less a card company than a piece of global choreography - a network that turns a tap in a shop into a trusted conversation among banks, merchants and billions of credentials. Now it is extending that choreography to instant payouts, stablecoins and shopping agents.
Mastercard
The famous circles sit on billions of cards, but Mastercard's real product is the invisible choreography behind a payment - a global network now learning to serve bank accounts, virtual cards, stablecoins and shopping agents without losing the trust that made the plastic useful.
True Fit
The internet made every wardrobe available and every size chart arguable. True Fit has spent nearly two decades turning what shoppers bought, kept and sent back into a translation layer for fashion - and now it wants AI shopping agents to stop guessing, too.
Catena Labs
Catena Labs is a Boston-based fintech building what it calls the first AI-native financial institution - a regulated bank and governance platform designed for AI agents that autonomously send and receive money. Founded in 2025 by Circle co-founder and USDC co-creator Sean Neville, Catena pairs agent identity, deterministic spending policies, and audit trails with account management and stablecoin, card, ACH and wire payment rails. It also open-sourced the Agent Commerce Kit (ACK), a set of protocols for agent identity and payments built on W3C web standards.
Commerce
Commerce (Commerce.com, Inc., Nasdaq: CMRC) is the parent brand of BigCommerce, Feedonomics and Makeswift, formed when BigCommerce rebranded on July 31, 2025. It positions itself as an open, AI-driven commerce ecosystem that combines an enterprise ecommerce operating system (BigCommerce), AI-powered product-data optimization and syndication (Feedonomics), and a visual, composable storefront builder (Makeswift). The company targets complex B2B and B2C brands that need to manage owned sites, marketplaces, wholesale and social channels, and is orienting its roadmap toward 'agentic commerce' where AI answer engines like ChatGPT and Perplexity drive product discovery.
Trustap
Trustap is an Irish fintech that provides escrow-style, milestone-based payment infrastructure for online marketplaces, ecommerce platforms and individuals. Acting as the merchant of record, it holds a buyer's funds until goods or services are confirmed as delivered, then releases them to the seller - reducing fraud, chargebacks and disputes for high-value and peer-to-peer transactions. Founded in Cork in 2017 by Conor Lyden after he was scammed buying football tickets, the company now works with 250+ partners across roughly 27 countries and is building Trustap Index, a product that makes marketplace listings machine-readable and transactable by AI shopping agents.
Wizard
Wizard is an AI-native shopping agent that turns online buying into a single conversation. It interprets natural-language requests, searches across websites, customer reviews, editorial and social content, and returns a tightly curated set of products - usually a top five - then lets shoppers complete the purchase through native checkout without leaving the app. Cofounded by CEO Melissa Bridgeford and chairman Marc Lore, the New York company launched publicly in February 2026, beginning with electronics and a native checkout integration with Best Buy.