audience-research
(28)
Andrea de Anda and the question behind the numbers
The founder of Ojiva Consultores built her work around a stubborn idea: audience data becomes useful when you understand the people producing it. Her career follows that question from Mexican election campaigns to the daily business of getting a message heard.
Diego Prusky and the question behind the website
A music label asked for a website. Diego Prusky found a larger problem: how to reach people when the rules keep changing. From Uruguay to Miami, the InPulse founder has kept asking before answering.
The Office With One Pencil
CAMECO began in three rooms with one pencil and one typewriter. Fifty-seven years later, the tools have changed - the job has not: make good media ideas sturdy enough to survive contact with money, institutions and the real world.
The Agency That Made Chicken Hygiene Watchable
Public-health information usually arrives wearing sensible shoes. Banyan Communications gives it a plot, a punchline, and a reason to be remembered.
PACO Collective and the Borrowed Projector That Changed the Brief
Two ad men, a cocktail napkin and a borrowed projector became a Chicago agency built to replace cultural shorthand with cultural intelligence. The clever part was knowing when their own original idea had to change.
The Agency That Turned a Football Game Into a City’s Press Conference
When the Bengals reached Super Bowl LVI, Game Day did not merely pitch Cincinnati to the press. It built the press a room - and turned a fleeting sports result into a campaign for an entire city.
The Campaign Never Ends
A digital shop born in an Obama campaign became a transatlantic influence machine. Its wager is simple: in a fractured media world, the agency that can measure belief can also learn how to move it.
The Agency That Sells the Moment Someone Changes Their Mind
For more than 50 years, Hager Sharp has worked in the awkward space between a fact and an action. Its real product is not publicity. It is the carefully researched nudge that gets a parent, teacher, patient or policymaker to do something different.
The Parents Were the Audience All Along
TMNcorp built a communications business around a useful humiliation: the first audience, phrase, or format you choose may be wrong. Research finds the mistake before the media budget makes it expensive.
The Agency at the Edge of the Map Found the Center of the Sale
From a Mississippi River office, Red Letter turns awkward market evidence into campaigns for toolmakers, tourist towns and working brands. Its trick is less mystical than most agency talk: notice what customers are already telling you, then build the whole machine around it.
The Quiet Business of Making People Believe You
Spero Studio’s wager is simple: the most effective message is not the cleverest one. It is the one delivered by a voice the audience already has reason to trust.
The Agency That Knows Who Really Chooses the Toy
Beacon Media Group built a business around a small but consequential truth: the person who wants a toy, the person who buys it and the retailer who stocks it are rarely the same person.
The Small Firm in Albuquerque That Studies What People Believe
Agenda turns audience research, narrative tracking and creative campaigns into a practical advantage for institutions operating under pressure. Its best-known work sits where public affairs meets the information battlefield.
The Vida Agency Put the Audience in the Art Department
When a public message has to cross a border of language, history, or trust, Vida does something unusual: it gives the people on the other side a seat at the first meeting.
The Campaign Was Wrong. Steel Advertising Changed It.
The Austin agency built its reputation on a useful heresy: a beautiful campaign is only the beginning. The real work starts when the numbers disagree with the plan.
The Agency That Waited a Year to Introduce Itself
Red Window Communications began with a former reporter, a handful of relationships and no grand unveiling. Its most useful product may be the habit behind its name: let the client see through the glass.
D&A Communications knows why people don’t show up
A ferry ride, an airport disco, a bus-safety survey: the San Francisco agency makes public participation a practical problem. Its work starts with the people a conventional campaign can miss.
Message Lab asks: did anybody actually read it?
A client had 82,000 pageviews and a five-second problem. Message Lab at Orchestra builds editorial programs around the difference between attracting a click and earning someone’s attention.
Wonder for Good and the art of changing a conflicted mind
The communications firm starts where an argument gets stuck: inside the audience’s own doubts. Its work shows why a hopeful story, a familiar face, and a better question can matter more than another talking point.
IVC Media makes the complicated worth caring about
A water bill, a campus expansion, a benefits form: IVC Media works where attention is scarce and the explanation matters. Its business connects public affairs with the people who can actually make the campaign.
Ojiva Consultores knows a campaign is only as good as its next move
The Mexican consultancy brings audience research, creative production and daily campaign operations under one roof. Its real subject is the distance between knowing what to say and getting it said.
Grace Hill Media sells Hollywood on Sunday
A movie clip, a sermon outline, a pastor who picks up the phone. How a Hollywood marketing firm gets entertainment into the conversations that advertising alone cannot buy.
Wishare Media Group and the art of finding the right crowd
A California agency connects audience research, creative work, and the page that closes the sale. A small WeChat proposal shows why choosing the audience comes before choosing the ad.
Goodwin Simon studies the argument inside your head
The public opinion firm helps campaigns and causes understand why people hesitate. Its research follows the emotional friction between agreeing with an idea and acting on it.
SGA Marketing Knows Why the Paint Is Still in Your Garage
The California communications firm turns everyday obstacles into public-interest campaigns. Its work starts with an unfashionable question: what is actually stopping people?
Pulsar Group Wants to Turn the Noise Into Your Next Briefing
Four software brands put Pulsar Group inside the daily work of PR teams, marketers and researchers. Its next bet is that customers will pay for the finished analysis, while the company tackles the cost of putting its portfolio together.
Amanda Natividad
Amanda Natividad is VP of Marketing and Chief Evangelist at SparkToro, the audience research platform co-founded by Rand Fishkin. She coined the term 'zero-click content' — the practice of creating platform-native content that delivers full value without requiring a click — and turned it into a framework, a podcast, a consultancy, and a forthcoming book. A trained chef and former tech journalist before she was ever a marketer, Amanda brings a rare blend of narrative discipline, culinary generosity, and data-driven rigor to a field that often settles for one of the three. Her newsletter 'The Menu' reaches 16,000+ subscribers and was named by Forbes among the top marketing newsletters. She has 200,000+ combined social followers and has guest lectured at Columbia Business School, Cornell, Stanford, and the University of Washington.
Rand Fishkin
Rand Fishkin is the co-founder and CEO of SparkToro, an audience research platform that helps marketers understand where their audiences spend time online. Previously, he built Moz into the world's leading SEO software company before stepping down as CEO in 2014 after a public battle with depression. Author of 'Lost and Founder' (Penguin/Random House, 2018), he is known for radical transparency about the messy reality of startup life, pioneering the Whiteboard Friday video series, and championing a 'chill work' philosophy that rejects hustle culture in favor of sustainable, sub-30-hour work weeks.