new-york-agency
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LBR/PR Sold the Agency. Its $6,500 Playbook Shows Founders What Buyers Really Wanted.
Lauren Banyar Reich built a seven-person PR shop by treating journalists as customers, refusing mystery deliverables and learning one expensive lesson about discounted work. Eleven years later, Geben Communication bought the system - and the relationships behind it.
Momentum Worldwide
Momentum Worldwide is a global experiential marketing agency headquartered in New York that designs and produces brand experiences - live events, sponsorships, activations, retail moments and immersive campaigns - for some of the world's largest brands, including American Express, Coca-Cola, Microsoft and AT&T. Founded in 1987 and long part of the Interpublic Group network (now under Omnicom following IPG's 2025 acquisition), it employs roughly 1,300-2,000 people across offices worldwide and has been named a US experiential agency of the year multiple times.