marketing-strategy
(54)
Peter Ross and the value of saying no
Peter Ross helped build 829 Studios by earning the money to keep going. His journey from bootstrapping to investment partnerships is a story about choosing the terms of growth.
Benjamin Shapiro and the business of paying attention
A guitar lesson website, a conversation with a Lyft driver, and a marketing podcast all became ways for Benjamin Shapiro to follow his curiosity. The founder of I Hear Everything has spent the years since learning which parts of a conversation can become a business - and which parts still need him.
Bessie Ramirez Knows Where the Next Pass Goes
Before she founded Marketing SI, Bessie Ramirez played volleyball for Puerto Rico and Penn State. Her work in marketing asks a familiar question: how do you get a group of people moving together?
Grant A. Johnson and the Case Against the Pitch
The Responsory founder built his career around making marketing answer to results. After decades of testing campaigns, he is asking harder questions about pitches, platforms and who owns the customer relationship.
Samantha Pyle and the Art of Choosing the Right People
She built Green Apple Strategy around a small core and a network called The Orchard. Samantha Owens Pyle’s career traces what happens when a founder makes lasting relationships part of the business plan.
Michael DeMos and the Art of Starting Again
A bicycle, a mailing list, a marketing agency: Michael DeMos kept finding another way forward. The C-360 founder and former co-CEO is now considering a different kind of return - time to call his own.
Lindsey Carnett and the fine art of keeping score
A teenage soccer trip taught Lindsey Carnett what publicity could do. The Marketing Maven founder has spent her career asking what happens after people pay attention.
Ilene Adler and the business of paying attention
A badly explained product gave Ilene Adler a reason to start writing. Over the next 25 years, she built Vantage PR around a practical conviction: understand the technology, then find the detail that makes people care.
Kellie Searle and the Art of Becoming Less Necessary
She started with a writer’s byline and a spare bedroom. Building Searle Creative meant learning when to make the work herself - and when to hire someone better.
F.M. Byers and the business of keeping score
The founder of SM Digital has spent years asking what happens after the click. In Delray Beach, his other commitments bring the same question back to people, teams and the local soccer field.
Art Saxby and the value of an empty chair
After years inside Frito-Lay, Kellogg’s and Coca-Cola, Art Saxby found his opening in the companies that could not afford him full time. Chief Outsiders grew from that awkward gap between a CEO’s ambition and the people available to carry it out.
Diego Prusky and the question behind the website
A music label asked for a website. Diego Prusky found a larger problem: how to reach people when the rules keep changing. From Uruguay to Miami, the InPulse founder has kept asking before answering.
Nicole Newsome and the Useful Art of an Uncomfortable Conversation
Before she became CEO of Qantm Creative, Nicole Newsome helped bring two Virginia agencies together. Her approach to the next chapter combines candid advice, digital discipline and a long commitment to helping other people lead.
Mark Penn and the advantage of asking sooner
At thirteen, he polled his teachers. At twenty-three, he helped a mayoral campaign get answers overnight. Decades later, the founder of Stagwell is still betting on the distance between a question and a decision.
Jose Lozano and the trouble with separate rooms
From Houston agency builder to CEO of Gravity Global, Jose Lozano has spent years getting specialists to work together. His next test is making that habit travel.
Julie Mackenzie’s Other Office Has 27 Sheep
The Minneapolis strategist built a career helping organizations navigate change. Her clearest lessons in continuity, stewardship and scale may have come from an old apple tree, a restored farm and a flock of Rambouillet sheep.
Maham Jamshed and the Long Way Around to a Good Idea
Her career began with the merchandise spreadsheet and arrived at the brand story. The interesting part is everything she carried between them.
Tina VonderHaar Bought the Client - Then Rebuilt the Agency
A computer-science graduate walked into Brighton as a consultant, stayed to run it, and eventually bought the place. Her career is a study in calculated nerve, operational discipline and the useful art of leaving the office door open.
Annie Smith Makes a Business of Making the Complicated Clear
At Ocozzio, Annie Smith has built a career translating an intricate corner of business into language people can use - first as a strategist, then as president, and now as CEO.
Adolfo Corujo Has Spent 18 Years Teaching an Old Industry New Moves
From a digital unit built in 2008 to a business that must persuade both people and algorithms, the LLYC partner has made a career of noticing when a boundary is about to disappear.
Ashley Wells Chadash Keeps Choosing the Work Beneath the Waterline
From campaign offices and Deloitte casework to Adobe's Latin America business and Stripe's global marketing engine, Ashley Wells Chadash has built a career out of making complicated organizations move.
Ross Peevers Has Spent a Career Turning Messy Signals Into Useful Decisions
Before he worked at the center of an AI market-intelligence company, Ross Peevers helped turn rugby data into an award-winning fan product. The route from Dublin to Chicago has been less about changing subjects than learning how to make complexity legible.
Rob Meo Learned to Lead at 16. Now He Leads From the Second Chair.
He started managing people before he could legally vote. After a decade inside Splunk, Rob Meo is learning a subtler craft: making consequential work happen when the spotlight belongs to someone else.
Olivia Kory Wants Marketing to Admit What It Doesn’t Know
After learning incrementality inside Netflix and testing Haus as an early Sonos customer, Olivia Kory joined a five-customer startup with no product. Now she is applying the measurement discipline she preached to the company’s own marketing.
Kyle Harms Is Trading Marketing Theatre for the Work Behind the Work
The Vancouver operator moved from agency founder to embedded executive, then made the experiments, trade-offs and occasional wrong turns part of the marketing itself.
Giriish Bindal Has Spent 20 Years Turning Attention Into Action
From research analyst to HR-tech CMO, Bindal's career is a study in how patient editorial craft becomes commercial leverage.
David Barone Is Turning Banking Strategy Into a Team Sport
The former Syracuse rower built a career around coordinated motion - first in advertising, then in financial services. At Nymbus, he is making the case that modern banking wins through accountable partnerships, focused growth and technology that can carry its share of the load.
Kevin Young Has Spent 30 Years Making Complicated Software Sound Human
From consumer psychology to global supply chains, Kevin Young built a career around one unfashionable marketing skill: understanding the customer before reaching for the megaphone.
Raji Behniwal Wants Marketing to Grow Up - and Keep Its Taste
After two decades spent translating new technology into stories people can trust, the former Datassential CMO is building a sharper model for executive marketing - one where judgment matters more than volume.
Simcha Kackley Built Swivel for the Mess Between Marketing and Sales
After five sales and marketing leadership posts, Kackley stopped treating pipeline problems as a collection of tactics. Her Cincinnati firm, Swivel, is the operating system she wished those teams had shared.