marketing-strategy
(75)
Peter Ross and the value of saying no
Peter Ross helped build 829 Studios by earning the money to keep going. His journey from bootstrapping to investment partnerships is a story about choosing the terms of growth.
Benjamin Shapiro and the business of paying attention
A guitar lesson website, a conversation with a Lyft driver, and a marketing podcast all became ways for Benjamin Shapiro to follow his curiosity. The founder of I Hear Everything has spent the years since learning which parts of a conversation can become a business - and which parts still need him.
Bessie Ramirez Knows Where the Next Pass Goes
Before she founded Marketing SI, Bessie Ramirez played volleyball for Puerto Rico and Penn State. Her work in marketing asks a familiar question: how do you get a group of people moving together?
Grant A. Johnson and the Case Against the Pitch
The Responsory founder built his career around making marketing answer to results. After decades of testing campaigns, he is asking harder questions about pitches, platforms and who owns the customer relationship.
Samantha Pyle and the Art of Choosing the Right People
She built Green Apple Strategy around a small core and a network called The Orchard. Samantha Owens Pyle’s career traces what happens when a founder makes lasting relationships part of the business plan.
Michael DeMos and the Art of Starting Again
A bicycle, a mailing list, a marketing agency: Michael DeMos kept finding another way forward. The C-360 founder and former co-CEO is now considering a different kind of return - time to call his own.
Lindsey Carnett and the fine art of keeping score
A teenage soccer trip taught Lindsey Carnett what publicity could do. The Marketing Maven founder has spent her career asking what happens after people pay attention.
Ilene Adler and the business of paying attention
A badly explained product gave Ilene Adler a reason to start writing. Over the next 25 years, she built Vantage PR around a practical conviction: understand the technology, then find the detail that makes people care.
Kellie Searle and the Art of Becoming Less Necessary
She started with a writer’s byline and a spare bedroom. Building Searle Creative meant learning when to make the work herself - and when to hire someone better.
F.M. Byers and the business of keeping score
The founder of SM Digital has spent years asking what happens after the click. In Delray Beach, his other commitments bring the same question back to people, teams and the local soccer field.
Build the team that can carry on.
Sales And Marketing Advisors pairs revenue consulting with a practical promise: teach the people who will keep the work going. The handover is part of the job.
Art Saxby and the value of an empty chair
After years inside Frito-Lay, Kellogg’s and Coca-Cola, Art Saxby found his opening in the companies that could not afford him full time. Chief Outsiders grew from that awkward gap between a CEO’s ambition and the people available to carry it out.
Diego Prusky and the question behind the website
A music label asked for a website. Diego Prusky found a larger problem: how to reach people when the rules keep changing. From Uruguay to Miami, the InPulse founder has kept asking before answering.
Stop buying marketing by the piece.
Duct Tape Marketing sells a different starting point: find the constraint, write the strategy, and give the business a system it can own.
Nicole Newsome and the Useful Art of an Uncomfortable Conversation
Before she became CEO of Qantm Creative, Nicole Newsome helped bring two Virginia agencies together. Her approach to the next chapter combines candid advice, digital discipline and a long commitment to helping other people lead.
Mark Penn and the advantage of asking sooner
At thirteen, he polled his teachers. At twenty-three, he helped a mayoral campaign get answers overnight. Decades later, the founder of Stagwell is still betting on the distance between a question and a decision.
Jose Lozano and the trouble with separate rooms
From Houston agency builder to CEO of Gravity Global, Jose Lozano has spent years getting specialists to work together. His next test is making that habit travel.
Julie Mackenzie’s Other Office Has 27 Sheep
The Minneapolis strategist built a career helping organizations navigate change. Her clearest lessons in continuity, stewardship and scale may have come from an old apple tree, a restored farm and a flock of Rambouillet sheep.
Maham Jamshed and the Long Way Around to a Good Idea
Her career began with the merchandise spreadsheet and arrived at the brand story. The interesting part is everything she carried between them.
Tina VonderHaar Bought the Client - Then Rebuilt the Agency
A computer-science graduate walked into Brighton as a consultant, stayed to run it, and eventually bought the place. Her career is a study in calculated nerve, operational discipline and the useful art of leaving the office door open.
Avalaunch Media Found the Missing Middle Between a CMO and a Campaign
Most agencies sell hands. Consultants sell advice. Avalaunch built its pitch around the awkward space between them - then joined Amplēo to make that space its main business.
The Ad Agency That Still Rides the Milk Truck
For 50 years, Lawrence & Schiller has sold a simple, expensive habit: go close enough to the customer that the useful truth becomes impossible to miss.
The Agency That Found Its Next CEO Three Offices Down
Bill Donovan was preparing to sell the agency he had built over four decades. Then the pandemic broke the plan, his son asked a four-word question, and the family discovered that the most valuable campaign might be an operating system.
Annie Smith Makes a Business of Making the Complicated Clear
At Ocozzio, Annie Smith has built a career translating an intricate corner of business into language people can use - first as a strategist, then as president, and now as CEO.
Adolfo Corujo Has Spent 18 Years Teaching an Old Industry New Moves
From a digital unit built in 2008 to a business that must persuade both people and algorithms, the LLYC partner has made a career of noticing when a boundary is about to disappear.
The Marketing Agency That Asked Whether the Name Should Survive
A Delaware communications firm found its niche by treating marketing like reporting: ask first, listen closely, and resist the tidy answer when the evidence points elsewhere.
The Agency That Wants You to Forget the Word Agency
DNA Marketing sells Belgian SMEs something more useful than another campaign: a marketing department they can rent, question and redirect - without putting the whole department on payroll.
The Agency That Wants to Make Itself Less Necessary
SalientMG built a business by noticing that startups rarely suffer from a shortage of marketing activity. They suffer from doing the right things in the wrong order.
The Agency That Fired Its Founder’s Name
A founder-named PR firm became a foundry for brands - then handed the keys to the operator who had rebuilt its machinery. FOVNDRY’s useful trick is not a clever name. It is making strategy, identity, publicity, and paid media behave like one job.
ArachnidWorks Found Its Advantage in the Space Between the Plan and the Work
The Frederick agency does not sell a clever trick. It sells coordination - the unglamorous discipline of making research, creative, code, media, and measurement behave like one system.