Sprinklr spent fifteen years arguing that the software companies use to talk to customers is broken into too many pieces. Now it is betting the whole business on AI stitching those pieces back together.
Basit Abbassi is a Karachi-based marketing and growth leader with 13+ years of experience scaling startups and brands across Pakistan. Known for his bootstrapping ethos and hands-on brand-building, he has contributed to ventures that were acquired by the likes of Careem and the Malak Group. Currently serving as Chief Marketing Officer at Snapp! Box, a Tehran-based logistics platform, he brings a rare blend of service-sector grit and digital strategy to every role.