SARDINE RAISES $70M SERIES C - FEB 2025 /// 2.2 BILLION DEVICES PROFILED IN SARDINE'S FRAUD NETWORK /// SOUPS RANJAN - CO-FOUNDER & CEO, SARDINE.AI /// 130% YoY ARR GROWTH - 300+ ENTERPRISE CUSTOMERS /// BACKED BY A16Z, GOOGLE VENTURES, VISA & ACTIVANT CAPITAL /// SARDINE NAMED TO FORBES BEST STARTUP EMPLOYERS LIST /// SARDINE RAISES $70M SERIES C - FEB 2025 /// 2.2 BILLION DEVICES PROFILED IN SARDINE'S FRAUD NETWORK /// SOUPS RANJAN - CO-FOUNDER & CEO, SARDINE.AI /// 130% YoY ARR GROWTH - 300+ ENTERPRISE CUSTOMERS /// BACKED BY A16Z, GOOGLE VENTURES, VISA & ACTIVANT CAPITAL /// SARDINE NAMED TO FORBES BEST STARTUP EMPLOYERS LIST ///
Soups Ranjan, Co-founder and CEO of Sardine
Soups Ranjan - Sardine.ai
Founder Profile / Fintech / Financial Crime

Soups
Ranjan

Co-founder & CEO, Sardine  |  Former Head of Risk, Coinbase  |  PhD, Rice University

"Named the company after a SAR - then built the most comprehensive financial crime database on the planet."

Fintech AI Platform Fraud Prevention AML Compliance Series C $145.6M Raised Berkeley, CA
$145.6M
Total Funding Raised
2.2B+
Devices Profiled
300+
Enterprise Customers
130%
YoY ARR Growth
4K
RiskSalon Members Built
PhD
Rice University, 2005

Catching Fraud Before the Money Moves

Before a dollar is stolen, before a synthetic identity clears onboarding, before a money mule routes stolen funds through a crypto exchange - Soups Ranjan wants a machine to catch it. That's the entire thesis of Sardine, the company he co-founded in 2020, which now profiles over 2.2 billion devices to map the behavioral fingerprints of financial crime. The database isn't just large. It's the largest of its kind on earth.

The company name is itself a small act of wit. SAR: Suspicious Activity Report. The mandatory disclosure that banks file when they detect money laundering. Ranjan took the acronym, turned it into a fish, and built a fraud-prevention empire around the wordplay. When your company's name is a pun on regulatory paperwork, you have committed to a particular kind of insider seriousness.

Ranjan grew up in a family of academics. His grandfather taught Hindi literature. His father is a Physics professor. His wife instructs pre-med students at UC Berkeley. His in-laws hold chairs in mathematics. He broke the chain by taking a PhD in Electrical and Computer Engineering from Rice University in 2005 - writing his thesis on preventing application-layer DDoS attacks - then pointed his research toward fraud instead of academia. It was the right call.

"Two years ago I started posting on LinkedIn every weekday. Today at least 50% of new leads come inbound, and 35% outbound via my (and other leaders) accounts."
- Soups Ranjan, on founder-led content marketing

His route to Coinbase in 2015 came through stints at Narus (the cybersecurity firm later absorbed by Boeing) and Yelp, where he hunted click fraud. Coinbase was something different. He arrived when the exchange had roughly 15 engineers. He left when it had scaled a thousandfold. In between, he built the fraud prevention infrastructure from scratch: ML-based models to detect stolen payment instruments used to buy cryptocurrency, step-up authentication for account takeover prevention, user risk scoring systems that had to be right in real time. No playbook existed. He wrote the first one.

He also did something unusual for a technical operator: he started a community. RiskSalon.org launched around 2015 as a roundtable for risk professionals in San Francisco and Seattle. The idea was simple - people fighting fraud at different companies rarely got to compare notes. Ranjan gave them a room. By 2018, it had 4,000 members. It was not a growth hack. It was a signal of how he thinks about problems: collectively, at the level of the industry rather than just the company.

🏦
Coinbase Era
One of the first 15 engineers. Built ML fraud systems from zero. Watched the platform scale 1,000x. Left as Head of Risk in 2019 - carrying the entire playbook in his head.
🌍
Revolut Chapter
Head of Crypto and Head of Financial Crime. Launched Revolut's first US regulatory-compliant crypto product. Built their fraud and compliance stack from scratch - again. Same job, different continent of problems.
🐟
The Sardine Bet
Left Revolut in April 2020 with two colleagues - Aditya Goel (COO) and Zahid Shaikh (CPO) - all of whom had met there. Raised a $4.6M seed round and started building what they couldn't buy anywhere else.

At Revolut, Ranjan met his co-founders: Aditya Goel, who had previously saved PayPal roughly $40M annually in fraud losses, and Zahid Shaikh, who had built device intelligence at Uber before running risk products at PayPal. The three of them left Revolut within weeks of each other in April 2020 to start Sardine. The timing was not accidental - they had watched, from the inside, exactly how fragmented and inefficient the fraud prevention landscape was for any fintech company trying to move money at speed.

The core insight was behavioral. Traditional fraud systems rely on rules: if a user does X from location Y with device Z, flag them. The problem is that fraudsters read the rules. Sardine's approach uses behavioral biometrics - the micro-patterns of how someone holds a phone, types, scrolls, navigates - to build a continuous fingerprint of legitimacy that's nearly impossible to fake at scale. Stack that on top of device intelligence, network graph analytics, and a database of 2.2 billion profiled devices, and you have something that rule engines cannot replicate.

"We built Sardine to solve the fragmented, inefficient fraud prevention landscape that financial companies face when they try to move money."
- Soups Ranjan, on founding Sardine

The customer list reads like a who's who of financial infrastructure: FIS, Ascensus, Deel, GoDaddy, X. The investors tell a similar story: Andreessen Horowitz, Google Ventures, Visa, Nyca Partners, Experian Ventures, Moody's Analytics. In February 2025, Activant Capital led a $70M Series C that brought total funding to $145.6M. The stated goal was expanding Sardine's enterprise capabilities, driving global growth, and advancing its AI agent platform.

The AI agent pivot is the most interesting recent development. Sardine has built specialized agents for KYC onboarding, sanctions screening, merchant risk assessment, and disputes/chargeback management. The premise: compliance teams spend most of their time on manual triage. An AI agent can handle the routing, the initial review, the alert management - leaving human investigators for the cases that actually require judgment. In 2024, Sardine achieved 130% YoY ARR growth and nearly doubled its customer base. The approach is working.

The Long Game in Fraud Prevention

1996 - 2005
BTech at IIT Kharagpur followed by MS and PhD at Rice University. Thesis: preventing application-layer DDoS attacks on web services.
2005 - 2015
Cybersecurity and machine learning roles at Narus Inc. (later Boeing) and Yelp. Built early expertise in adversarial ML and click fraud detection.
2015
Joined Coinbase as one of the first ~15 engineers. Built fraud prevention ML systems from scratch. Also founded RiskSalon.org - a peer forum for risk professionals that grew to 4,000 members.
2015 - 2019
Rose to Head of Risk and Director of Data Science at Coinbase. Scaled fraud infrastructure 1,000x. Developed step-up authentication, user risk scoring, and stolen payment detection systems.
2019 - 2020
Head of Crypto and Head of Financial Crime at Revolut. Launched US regulatory-compliant crypto product. Met future Sardine co-founders Aditya Goel and Zahid Shaikh.
April 2020
Left Revolut with Goel and Shaikh. Founded Sardine. Raised $4.6M seed round. Began building behavioral biometrics and device intelligence infrastructure.
2021 - 2023
Series A and Series B funding rounds. Grew enterprise customer base. Expanded product to full fraud and AML compliance platform.
February 2025
$70M Series C led by Activant Capital. 130% YoY ARR growth. 300+ enterprise customers. 2.2B+ devices profiled. Launched agentic AI platform for compliance teams.
April 2026
Sardine partnered with Modulr to bring real-time AI fraud detection to automated payments - expanding from fintech into broader payment infrastructure.

Ranjan speaks at the kind of conferences where the audience already understands the acronyms. McKinsey's "Talking Banking Matters" series, NACHA Payments, the O'Reilly AI Conference, QCon New York, AML Intelligence Summit. He's appeared on NYSE TV Live. He has a regular presence on podcasts: Fraudology, Fintech Leaders, Barefoot Innovation, Skyflow, Amberdata. He posts on LinkedIn every weekday - a practice he started two years before Sardine raised its Series C - and attributes 50% of inbound leads to that habit.

There's a consistency to how he works. At Coinbase, he built the community first (RiskSalon), then the systems. At Sardine, he built the system first (behavioral biometrics at scale), then the community again (LinkedIn, podcasts, conference talks). Both times, the community became a distribution channel. It's the kind of pattern that's invisible while it's being built and obvious in retrospect.

The family-of-academics background surfaces occasionally in interviews - not as a disclaimer but as context. He's comfortable with long research arcs and patient capital thinking. His PhD thesis was about web services under attack. His company is about financial services under attack. The subject changed. The methodology didn't.

Sardine's 2.2 billion device database is the number that tends to stop people. For context: that's more devices than there are people in China. Every device that passes through a Sardine-integrated platform leaves a behavioral fingerprint. Cross-referenced across customers, across time, across geographies, the database develops a kind of institutional memory for fraud patterns that no single bank or fintech could build alone. That's the network effect Ranjan has been accumulating since 2020.

The agentic AI layer on top of that database is Sardine's current frontier. KYC Onboarding Agents. Sanctions Screening Agents. Merchant Risk Agents. Disputes Agents. Each one designed to automate the manual workflow of a compliance analyst: reviewing alerts, routing cases, filing reports, flagging anomalies. The stated goal isn't to replace compliance teams. It's to make them faster - to turn a team of ten into a team that works like a hundred.

That's a political sell inside regulated financial institutions, and Ranjan has been doing it for years. Visa is both an investor and a distribution partner. FIS is a customer. Experian Ventures backed the Series C alongside Moody's Analytics - two firms whose entire business model depends on data integrity and fraud resistance. When your investors are also validation that the product works, the pitch gets easier.

Things Worth Knowing

01
His PhD thesis at Rice (2005) was on preventing application-layer DDoS attacks. He spent the next 20 years finding more sophisticated attackers to study.
02
Sardine is named for a Suspicious Activity Report (SAR) - the regulatory filing banks submit when they detect money laundering. It's a pun that also functions as a mission statement.
03
RiskSalon.org, which he founded around 2015 while still at Coinbase, grew to 4,000 risk professionals sharing fraud intelligence across San Francisco and Seattle. It predated Sardine's community-first distribution strategy by five years.
04
The entire founding team of Sardine - Soups, Aditya Goel, and Zahid Shaikh - met while working together at Revolut and left within weeks of each other to start the company.
05
His daily LinkedIn posting habit generates 50% of Sardine's inbound pipeline. It is one of the cleanest documented examples of founder-led content marketing in fintech.
06
Sardine's 2.2 billion device database is larger than the population of any country except India and China - and every entry represents a behavioral fingerprint, not just a device ID.

Soups Ranjan in Conversation

Media: McKinsey  |  NYSE TV  |  Visa Fintech Founders  |  Fraudology Podcast  |  Fintech Leaders  |  Barefoot Innovation  |  Software Engineering Daily  |  AML Intelligence
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