saas-marketing
(136)
GoPeak Is Selling the Web’s Oldest Currency: A Good Word
The Yerevan agency’s product is not really a backlink. It is patient, manual persuasion - sold five approvals at a time, measured over years, and newly aimed at the machines that answer before we click.
The $100 Ad That Became a Content System
Column Five started with failed apparel businesses, a roughly $100 banner ad, and infographics that sent millions of visits to Mint. Sixteen years later, it sells something harder to draw: a repeatable way for complicated B2B companies to sound like themselves everywhere.
SERPsGrowth Put a Price Tag on the Internet's Most Awkward Introduction
The backlink business is usually sold as a fog of authority and promises. SERPsGrowth turns it into a menu: pick the kind of introduction, the quality bar and the patience you can afford.
AudienceLed wants your buyers to hear it from someone else
The B2B agency recruits customers, partners, and experts to carry a company’s message. Its bet: who says it can matter as much as what gets said.
Maura Ginty Learned the Web by Writing It - Now She Markets for Two Audiences
She began as an online editor who had to code her own pages. Three decades later, Maven Clinic's CMO is still doing the same essential job: making complicated systems legible to humans, while insisting that every fashionable metric earn its keep.
Amede Hungerford Makes Complicated Software Easier to Choose
An electrical engineer by training, BriteCore's CMO has spent more than three decades turning integration, automation, personalization and insurance software into stories buyers can act on.
Lisa Horner Makes Marketing Feel Like a Service
From a philosophy degree and a decade in customer care to AppFolio's C-suite, Horner has built a career around one durable idea: good marketing begins by being useful.
Alexis Cardona Has Spent a Career Making Complicated Businesses Mean Something
After Procter & Gamble, Transitions Optical, Aspen Dental and a seven-and-a-half-year run helping SpinCar become Impel, the percussionist with 6,000 CDs has taken on a new score at KPA: translating four decades of trust into an automotive software story.
Richard April Built a Career Making Difficult Software Easier to Buy
Across cybersecurity, mobile software, cloud CAD and financial technology, Richard April has kept accepting the same hard assignment: build the marketing machine while teaching a complicated product to speak plainly.
Kayla Fargo Put the Customer in the Marketing Meeting
After more than a decade marketing software, Kayla Fargo has settled on a disarmingly practical idea: give customers the room, skip the pitch, and listen closely enough to make the product story useful.
Sun Lee Wants to Make Every Working Minute Mean More
The designer behind SurveyMonkey’s curiosity era has spent a career giving difficult software a human voice. At Laurel, she is taking on the slipperiest brief yet: explain what our time is really worth.
Ashley Karr Has Built a Career Making Complicated Products Easier to Choose
From cereal aisles to car dealerships, hybrid conference rooms and HOA ledgers, Ashley Karr has followed one durable idea: useful marketing begins by making a complicated decision feel clear.
Ginny Lobel Makes the Complicated Worth Hearing
Across 25 years of B2B marketing, Ginny Lobel has moved from circulation lists to AI-era data security without losing sight of the useful question: what does the customer need to understand next?
Kate Annis Makes Complicated Software Mean Something
After years translating products for news readers, shoppers and real-estate professionals, Apryse’s CMO is giving the invisible machinery of documents a language people can remember.
Google Said No. Matt Epstein Kept the Audience.
A fake moustache, a rejected application and a customer’s startled reaction trace the career of a marketer who learned to turn attention into operating leverage.
Rushang Shah’s Quiet Case for Marketing Built on Trust
A former mobile-software marketer and editing-service founder found his subject in an old Oregon software company: how to turn customer trust, clear choices and good stories into a durable brand.
Kevin Iaquinto Makes Complicated Software Sound Human
After three decades of name changes, acquisitions and software jargon, Coupa's chief marketing officer still works from one durable conviction: even enterprise buyers are people first.
Amy King Learned to Read Pictures. Now She Makes Complex Companies Legible.
The Relias CMO took an art historian's eye into software, rebuilt marketing around service and curiosity, and gave her team a memorable ritual for getting failure into the open.
Ana Perez Makes the Complicated Business of Benefits Feel Human
PlanSource's chief marketing officer has spent her career translating dense systems into clear choices. Her method joins revenue discipline to a warmer idea: technology earns attention only when people can trust what it helps them do.
Christian Kunkel Wants Marketing to Be Useful Before It Is Clever
The Fingercheck CMO began with a prank, once turned location data into a comic book, and now treats customer support calls as required reading. His method is disarmingly plain: make people feel smarter, then get out of their way.
Kris Lande Is Betting AI’s Future on an Old Technology: Trust
After helping turn Salesforce learning into a global community, the OutSystems CMO has a new brief: make enterprise AI credible, useful, and human - one carefully designed detail at a time.
Reed Gusmus Learned to Cut the Clutter - Then Made Clarity His Career
The Profisee CMO built his career on demand generation. His more revealing work, though, is the discipline behind it: bring a draft, invite the challenge and ask the question that once stopped him cold - what is the point?
Geoff Smith Makes Messy Marketing Systems Legible
Across loyalty, email, employee engagement and B2B data, Geoff Smith has kept returning to the same difficult job: turning a crowded system into something people can understand and use.
Svetlana Lepikhova Makes the Business Phone Sound Human Again
The MightyCall CMO brings a finance-trained eye to the decidedly human business of explaining phone software - then leaves the dashboards behind for a surfboard and a dog walk on the Northern California coast.
Trinity Nguyen Built the Website. Then She Built the Revenue Machine.
A voluntary website rescue became a six-year operating story. Now UserGems' CMO is testing how far AI can take a lean go-to-market team without sanding away the human judgment that makes marketing work.
Guy Lalzary Built His Marketing Career One Search Box at a Time
From SEO assignments to the C-suite, Connecteam’s marketing chief has spent fifteen years turning discoverability into an operating discipline - and building a team for the workers software once forgot.
Ryan Driscoll Spent 15 Years Turning Fleet Data Into a Story People Could Use
From employee No. 11 at GPS Insight to the C-suite at RTA, his career has followed one durable idea: data earns its keep only when a person can act on it.
Adam Christensen Has Spent 25 Years Making Technology Sound Human
Before BambooHR made him its first chief marketing officer, Christensen learned the trade in PR, helped tell PayPal's independence story, and spent years arguing that trust belongs on the same dashboard as growth.
Anna Rolnicki Learned to Read a Room at Sea. Now She Helps GovTech Find Its Audience.
Before permits, planning applications and inspection reports, Anna Rolnicki worked the most literal kind of live audience: cruise passengers. Her route to Cloudpermit's C-suite is a study in attention, translation and the quiet craft of making complicated work matter.
Stephanie Cho Is Building a Marketing Engine for the Work Nobody Sees
A chemical engineer, former studio owner, and product-led growth operator is applying customer psychology, disciplined experiments, and a little hard-won empathy to the administrative machinery behind independent practice.