Dave Gerhardt is the founder and CEO of Exit Five, the #1 paid community for B2B marketers, with 5,700+ members and $3M+ in annual revenue. A former CMO who rose from PR intern to the CMO chair at Drift and Privy, he turned a decade of B2B marketing experience into a bootstrapped media company built on LinkedIn influence, a 50k+ subscriber newsletter, and a podcast with 348+ episodes. He is the author of Founder Brand (2022) and co-author of Conversational Marketing (2019), and lives in Burlington, Vermont.
Katelyn Bourgoin is a Canadian serial entrepreneur and the creator of Why We Buy, a buyer psychology newsletter with 280,000+ subscribers that generates multi-seven-figure revenue. Known as 'The Customer Whisperer,' she spent years as a 4x founder - including a VC-backed startup that ended in bankruptcy - before turning her hard-won customer insight expertise into a media and education business. She teaches marketers to decode why people buy through her newsletter, digital products, and the wildly popular Un-Ignorable Challenge, which sold 200 spots in 6 minutes and generated $116,000 in a single launch.