marketing-analytics
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Siddharth Taparia Is Making Real Estate Marketing Answer to the Numbers
At JLL, an engineer-turned-CMO is treating trust as an asset, AI as a working tool, and marketing as a discipline that should be able to show its math.
Patty Jurca Makes a 200-Year-Old Bank Feel Present Tense
From a neighborhood reading garden to mobile ATMs dispensing tacos, KeyBank's chief brand officer has built a career around one durable idea: institutions earn attention by showing up in people's actual lives.
Shana Sood
By day, Shana Sood turns customer signals into clearer financial choices. By night, she paints the memories and migrations that data cannot hold.
Kelly Mannard
At Northern Trust, Kelly Mannard turned a quiet institutional name into a measurable global brand - while keeping relationships and community work at the center of the job.
Michael Mauro
Michael Mauro is a Harvard undergraduate economics student from Long Island who has turned campus life into a business education. He helps run marketing at Harvard Student Agencies, the world's largest student-run company, works as a consulting manager for its summer Academies, and co-presides over the Harvard Undergraduate Economics Association. He plays club ice hockey, is aiming for law school, and has collected passport stamps from two dozen countries along the way.
Renee Halvorsen
Renee Halvorsen is the Chief Marketing Officer of Marine Layer, the San Francisco apparel brand known for absurdly soft t-shirts and a laid-back California outlook. A Yale-trained economist who began her career in finance and investment banking, she has spent the better part of a decade at Marine Layer, helping grow the business more than tenfold by treating marketing as a blend of art and science and treating customer lifetime value as the metric that matters most. Before Marine Layer she sharpened her craft in strategy and analytics roles at Gap Inc. and Athleta.
Jeffrey Nicholson
Jeffrey Nicholson is the CEO and co-founder of Tracer, a New York-based data intelligence platform that turns fragmented, siloed marketing and business data into unified real-time insight. He built Tracer with CTO Leighton Welch inside VaynerMedia, where he served as the agency's first Chief Media Officer and grew the media department to roughly 250 people worldwide alongside Gary Vaynerchuk. A Babson-trained entrepreneur with more than 15 years across advertising, media, and technology, Nicholson went full-time as Tracer's CEO in January 2020 and has since raised a Series A round. He also founded the education venture NicholNotes and advises Roku, Pinterest, and Nextdoor.
Will Holtz
Will Holtz runs strategy and operations at Prescient AI, the marketing mix modeling platform that tells omnichannel brands where the next dollar should go. He listed as Interim CEO on the company page and VP of Strategy & Operations across recent profiles - a range of hats at a fast-moving Series A startup. A Cornell economics-and-psychology grad with a Wharton MBA, he started in finance at Morgan Stanley and Soros Fund Management before spending a decade in the trenches of DTC operations at Recess, Grove Collaborative, SourceMedium and his own ventures. On the side he co-founded and hosts Don't V*LOOKUP, a podcast about how the best operators actually use their data.
Abraham Parangi
Abraham Parangi is the co-founder and co-CEO of Akkio, a Cambridge, Massachusetts AI company that builds no-code predictive and generative analytics for media agencies and businesses. A Cornell-trained computer scientist who has worked on everything from missile guidance systems to iPhone ad technology, Parangi co-founded Akkio in 2019 with the goal of putting machine learning in the hands of people who do not write code. The company has raised $18M, including a $15M Series A led by Bain Capital Ventures in 2023, and now powers AI media-planning systems used across the global advertising ecosystem.
Sophie Eom
Sophie Soowon Eom is the co-founder and CEO of Adriel, an AI-powered marketing intelligence and ad-reporting platform used by hundreds of brands and agencies across more than 20 countries. A HEC Paris finance grad turned two-time AI founder, she first built Solidware, a machine-learning credit-scoring startup that landed her on the 2017 Forbes Asia 30 Under 30 list, then pivoted to fixing the chaos of cross-channel ad data. She has sat alongside Melinda Gates and Jack Ma on the UN Secretary-General's High-Level Panel on Digital Cooperation and served on South Korea's Presidential Committee on the 4th Industrial Revolution.
Patrick Brown
Patrick Brown is SVP of Global Marketing at Adobe, leading growth, analytics, media, and marketing engineering across the company's global B2B and B2C operations. He oversees Adobe's Digital Economy Index — a research engine that tracks a trillion e-commerce transactions across 100 million SKUs — and has emerged as one of the most data-forward voices in enterprise marketing. Based in San Jose, California, Brown combines an MBA from Carnegie Mellon's Tepper School of Business with deep experience in technology, finance, and consumer goods sectors.
Dan Calpin
Dan Calpin is a senior technology executive and founder who has spent his career at the intersection of AI, media, and enterprise strategy. As Founding Partner and General Manager of Bain Media Lab, he co-created Mensio, an AI-powered analytics platform measuring TV advertising and sponsorships. He went on to serve as President of Hive, the enterprise AI company specializing in content understanding, and later as EVP North America at Incode Technologies. He is currently launching a new stealth AI venture.
Gadi Eliashiv
Gadi Eliashiv is the CEO and Co-Founder of Singular, a marketing intelligence platform that unifies marketing analytics to help brands understand ROI across every channel. A veteran of Israel's elite Unit 8200 intelligence unit and former Head of Research at Onavo (acquired by Facebook in 2013), Eliashiv co-founded Singular in 2014 with the belief that simplified and unified marketing data is the key to unlocking growth. Under his leadership, Singular has raised over $55M in funding, grown to 370 employees, tracks more than $10 billion in digital marketing spend annually, and serves clients including Lyft, Airbnb, LinkedIn, Zynga, and Twitter. He was named one of the 22 most important executives shaping marketing technology by Business Insider in 2019.
Oren Kaniel
Oren Kaniel is the CEO and co-founder of AppsFlyer, the world's leading mobile attribution and marketing analytics platform. Starting from a small apartment in 2011, he and co-founder Reshef Mann built a $2 billion company that serves 12,000+ customers including Nike, eBay, and Macy's. AppsFlyer reached $508.4M ARR in 2024, its first profitable year, and is positioning for a potential IPO. A Technion computer science graduate who started coding at age 8, Kaniel is known for spending 1.5 years without salary to build AppsFlyer and for operating the company for six years without a dedicated sales team.
Susan Kuo
Susan Kuo is the Co-Founder and COO of Singular, a marketing intelligence platform headquartered in Palo Alto, California that unifies marketing analytics and attribution for the world's top performance marketers. A veteran of mobile ad tech and gaming, she previously built go-to-market strategy from the ground up as SVP of Sales & Business Development at Onavo (acquired by Facebook in 2013), and held senior roles at InMobi, Booyah, Gaia Online, and Electronic Arts. Since co-founding Singular in 2014 alongside Gadi Eliashiv and Eran Friedman, she has led global partnerships and business development while also championing diversity in tech through THRIVE, a community platform she founded to connect and empower women in growth marketing.
Daniel Kravtsov
Daniel Kravtsov is the CEO and Co-Founder of Improvado, a San Francisco-based AI-powered marketing intelligence platform that aggregates data from 500+ sources into a unified pipeline. A serial entrepreneur with 15+ years in digital marketing and ad tech, Kravtsov previously founded RTB-Media (acquired by Between Exchange in 2016) and Rizzoma.com before pivoting in 2017 to build Improvado into a $34M-funded revenue data platform serving enterprise marketers worldwide.