marketing-analytics
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John Busbice and the Trouble With Looking Back
For more than two decades, John Busbice has worked on a stubborn question: how can a model help someone choose the next dollar, not merely explain the last one? At Keen Decision Systems, that question became a company, an algorithmic discipline and a quiet campaign against the ornamental dashboard.
Greg Dolan Built a Compass for Marketing's Next Dollar
The former Kraft and Campbell's marketer spent years asking what conventional reports could not answer. With Keen Decision Systems, he turned that frustration into a forward-looking system for deciding where the next dollar belongs.
Bob Lynch Put the Sponsorship Business Into a Spreadsheet
He knew sponsorship sales from the inside, but he did not know software. So he drew the product in PowerPoint, ran it in Google Sheets, and turned an opaque business into something people could finally search.
Henry Chassaignac Built a Career by Making Creative Work Accountable
The copywriter who opened Zehnder's Nashville office now runs the employee-owned agency. His career is a study in joining a good line with a hard number.
Tricia Barrett Took the Long Way Home - Then Changed the Agency That Hired Her
A Buffalo return brought her to Crowley Webb in 2003. One improbable acquisition, a hand-lettered office reminder to “Serve,” and two decades later, she is leading the independent agency into its next forty years.
Joe Woyciechowski Put the Spreadsheet Inside the Story
Across e-commerce rebuilds, demand-generation systems and special-education software, Joe Woyciechowski has made a career of asking marketing to show its work.
Heather Valteris Builds Brands for the Hard-to-Explain
After building marketing systems across banks, software, and 19 international markets, Heather Valteris took on a product few people notice until it fails: the machinery of healthcare payments.
Deepak Bahree Is Teaching Marketing to Think in Locations
The Birdeye CMO has spent two decades turning technical systems into growth systems. His latest argument is simple: AI matters only when it can do useful work for every location.
Elena Filimonova Makes Marketing Answer to the Business
She began in sales, learned finance, and built a career translating complicated technology into a business case. At Suvoda, Elena Filimonova now applies that discipline to the quiet machinery of clinical trials.
Bryan Olshock Learned to Read a Scorecard. Now He Reads a Market.
Before he led marketing for the software platform serving the trades, Bryan Olshock chased pars, built a company during college and learned to make difficult data intelligible. His career is a study in keeping score without confusing the score for the game.
Jennifer Chase Put a 50-Year-Old Data Company Back in the Brand Business
After 27 years inside SAS, Jennifer Chase is making the case that an analytics company can be rigorous about evidence and still take a creative risk. Her method joins technical fluency, stakeholder diplomacy and a stubborn interest in the customer.
Ross Peevers Has Spent a Career Turning Messy Signals Into Useful Decisions
Before he worked at the center of an AI market-intelligence company, Ross Peevers helped turn rugby data into an award-winning fan product. The route from Dublin to Chicago has been less about changing subjects than learning how to make complexity legible.
Stephanie Fried Spent 20 Years Studying Attention. Now She Has to Earn Trust.
The marketer who learned to read audiences at NBCUniversal, Vevo, Discovery, Condé Nast and Fandom has taken on a trickier subject: what makes people feel safe online.
Olivia Kory Wants Marketing to Admit What It Doesn’t Know
After learning incrementality inside Netflix and testing Haus as an early Sonos customer, Olivia Kory joined a five-customer startup with no product. Now she is applying the measurement discipline she preached to the company’s own marketing.
Bryan Law Has a Psychology Degree and a Pipeline Problem
The Nerdio CMO built his career by crossing borders most marketers defend: psychology and data, brand and pipeline, patience and speed. His practical lesson is simple - make the business memorable, then make the memory pay rent.
Tara Robertson Is Making Every Click Earn Its Keep
Bitly's CMO built her career where customer empathy meets hard evidence. Now she is arguing that in an AI-shaped, zero-click world, the interactions people still choose to make matter more than ever.
Cathy Hill Markets the Software Behind the Sirens
Her career has crossed houses, appliances, education, workforce software and emergency response. The connecting skill is turning a complicated product into a clear reason to care.
Jenifer Brooks Put a Punchline in the Financial Data Feed
The FactSet CMO made information overload funny, then made the joke accountable to the numbers. Her career is a study in how judgment, context and a little comic timing can give a serious B2B brand a pulse.
Sarah Lane Spent 23 Years Learning CarMax. Then She Changed the Question.
From a 22-year-old media planner to the executive retiring a 20-year tagline, Sarah Lane built her career by studying how people choose - then giving them more control.
John Hoctor Keeps Asking What Happens After the Dashboard
Three companies, two acquisitions, and one stubborn idea: the useful part of analytics begins when a neat chart fails to answer the next question.
Danielle Brown Came Back to a Different Marketing Scoreboard
After a year away, the Toronto CMO returned to an industry being rewritten by AI. Her answer is the same operating discipline she has carried from music to loyalty to SaaS: connect the creative work to revenue, tell the truth about the numbers and keep enough nerve to trust your gut.
Enrique Tapia Built Cisco's AI Marketing Team From Zero
He walked into Cisco with a mandate and no team. A few years later, marketing strategy at an 87,000-person company runs on the AI group he built out of nothing.
Siddharth Taparia Is Making Real Estate Marketing Answer to the Numbers
At JLL, an engineer-turned-CMO is treating trust as an asset, AI as a working tool, and marketing as a discipline that should be able to show its math.
Patty Jurca Makes a 200-Year-Old Bank Feel Present Tense
From a neighborhood reading garden to mobile ATMs dispensing tacos, KeyBank's chief brand officer has built a career around one durable idea: institutions earn attention by showing up in people's actual lives.
Shana Sood
By day, Shana Sood turns customer signals into clearer financial choices. By night, she paints the memories and migrations that data cannot hold.
Kelly Mannard
At Northern Trust, Kelly Mannard turned a quiet institutional name into a measurable global brand - while keeping relationships and community work at the center of the job.
Michael Mauro
Michael Mauro is a Harvard undergraduate economics student from Long Island who has turned campus life into a business education. He helps run marketing at Harvard Student Agencies, the world's largest student-run company, works as a consulting manager for its summer Academies, and co-presides over the Harvard Undergraduate Economics Association. He plays club ice hockey, is aiming for law school, and has collected passport stamps from two dozen countries along the way.
Renee Halvorsen
Renee Halvorsen is the Chief Marketing Officer of Marine Layer, the San Francisco apparel brand known for absurdly soft t-shirts and a laid-back California outlook. A Yale-trained economist who began her career in finance and investment banking, she has spent the better part of a decade at Marine Layer, helping grow the business more than tenfold by treating marketing as a blend of art and science and treating customer lifetime value as the metric that matters most. Before Marine Layer she sharpened her craft in strategy and analytics roles at Gap Inc. and Athleta.
Jeffrey Nicholson
Jeffrey Nicholson is the CEO and co-founder of Tracer, a New York-based data intelligence platform that turns fragmented, siloed marketing and business data into unified real-time insight. He built Tracer with CTO Leighton Welch inside VaynerMedia, where he served as the agency's first Chief Media Officer and grew the media department to roughly 250 people worldwide alongside Gary Vaynerchuk. A Babson-trained entrepreneur with more than 15 years across advertising, media, and technology, Nicholson went full-time as Tracer's CEO in January 2020 and has since raised a Series A round. He also founded the education venture NicholNotes and advises Roku, Pinterest, and Nextdoor.
Will Holtz
Will Holtz runs strategy and operations at Prescient AI, the marketing mix modeling platform that tells omnichannel brands where the next dollar should go. He listed as Interim CEO on the company page and VP of Strategy & Operations across recent profiles - a range of hats at a fast-moving Series A startup. A Cornell economics-and-psychology grad with a Wharton MBA, he started in finance at Morgan Stanley and Soros Fund Management before spending a decade in the trenches of DTC operations at Recess, Grove Collaborative, SourceMedium and his own ventures. On the side he co-founded and hosts Don't V*LOOKUP, a podcast about how the best operators actually use their data.