luxury-marketing
(23)
Launchmetrics puts a price on fashion’s attention
A sample cupboard helped inspire a software business. Today, Launchmetrics connects the sample cupboard to the media report - and asks what all that attention is worth.
The Party Was Never the Product
Interluxe began by putting luxury customers in remarkable rooms. Then it built a company around the harder question: what happens after everyone goes home?
The Rolodex That Learned to Scroll
Magrino began with a borrowed computer, a family loan and one unusually durable relationship. Thirty-four years later, the lesson is less about publicity than about knowing which parts of your reputation must change - and which must not.
Nick Van Sicklen Changed Fields. He Kept the Team.
A professional soccer career ended at 24. The habits survived. Nick Van Sicklen turned an old teammate, a kitchen table and a taste for data into a luxury marketing group operating across North America and Europe.
Wilson Creative Group Learned to Sell Certainty - Then 2020 Made Options More Valuable
A Naples agency built its reputation on confident answers. Its more revealing trick is knowing when to replace the answer with a menu - then showing clients the numbers while the choice plays out.
The Celebrity Is Only Half the Story
MVPR built a fashion publicity machine around a deceptively simple idea: a famous person wearing the product is useful, but the echo around that moment is what makes it travel.
The Publicist Who Learned to Sell the Applause
Paul Wilmot Communications spent nearly three decades putting fashion in the right room. Its harder trick was learning that, now, the room must also have a checkout button.
The Publicist Who Stopped Choosing Sides
Relevance International began with a publicist's faith in earned media. Then the media business changed, and its founder made the more interesting choice: she changed with it.
The Jewelry Agency That Refused to Sell Everything Else
Fruchtman Marketing began with a $750 family loan and an irritation with bad car commercials. Forty-five years later, its advantage is still a refusal: it markets jewelry, and almost nothing else.
Platinum Media and the Art of Owning the Whole Conversation
A small New York agency has built its offer around a useful idea: the message, the picture, the event and the media plan should behave like parts of the same sentence.
The Car People Who Learned to Sell the Story, Too
Kahn Media started with an automotive journalist's simple advantage: he knew what editors would actually open. Eighteen years later, that instinct has become an integrated agency built to turn specialist credibility into attention - and attention into sales.
Infinity Creative Agency knows who should be in the picture
Adee Drexler built a business connecting fashion and beauty brands with the people who make them desirable. The interesting part is how much work happens before anyone takes a photograph.
Cross Marketing PR knows who should be in the room
A San Francisco agency connects luxury brands, local audiences, and philanthropy. Its story turns on a deceptively practical question: what should happen after the guests arrive?
The Branding Boutique LA knows a pretty feed is only the beginning
A skincare feed can look lovely and still leave shoppers guessing. This Los Angeles agency sells the work that connects the picture to the proposition.
Luxury Brand Group knows who picks the jewelry
Before a jewel reaches the red carpet, somebody has to choose it. Luxury Brand Group built a communications business around the people who make that choice.
MC Squared knows who should be on the guest list
A luxury home launch in a fashion boutique. False eyelashes with a literary pedigree. The Los Angeles agency makes a business of finding audiences in unexpected company.
Madison Melle sells the hotel before the guest arrives
The Los Angeles agency brings a hotel operator’s eye to branding, websites and performance marketing. Its next assignment: helping luxury brands become legible to AI.
Andra Mielnicki Knows Luxury Is a Feeling Before It Is a Product
From Avon and IndyCar pit lanes to fragrance launches and Cartier watch dinners, her career offers a practical lesson in making heritage feel present: find the brand's truth, then translate it for the room you are in.
Christina Choi Knows a Brand Is a World You Can Step Into
From Goldman Sachs risk desks to Ralph Lauren's worlds of sport, style, and hospitality, Christina Choi has spent her career learning how heritage moves forward without losing its memory.
Corey Moran Is Bringing the Spreadsheet to the Runway
After years translating luxury for Google, Corey Moran has returned to the brand side with a precise brief: make Michael Kors storytelling, customer experience and data behave like one idea.
Krista Mullen
Krista Fraioli Mullen is Chief Marketing Officer of Eleventy USA, LLC, the New York arm of the Milan-founded 'smart luxury' label Eleventy. She spent more than a decade at Harry Winston, climbing from US marketing coordinator to Director of US Marketing & Public Relations, learning to sell objects whose price is rarely printed. Educated in public relations at Hofstra University, she began her career in business development at Tangram International Exhibitions before moving into jewelry. At Eleventy she works on the American side of a brand that counts the United States as its largest market, roughly 45 percent of a business that reached about 125 million euros in 2025. Her public footprint is deliberately thin: one LinkedIn profile, no personal Instagram, no manifesto. In an industry that mistakes volume for influence, that is its own kind of statement.
Martini Media
Martini Media is an independent marketing firm that connects premium and luxury brands with affluent, high-net-worth audiences online. Founded in 2008 and incubated by Venrock, the company builds integrated campaigns that combine bespoke high-impact ad creative, a curated portfolio of 200+ passion-based publishers, and proprietary audience insights across display, mobile, and connected TV. Now operating as a unit of Evolve Media and led by CEO Vincent Krsulich, Martini Media has run more than 1,000 campaigns for over 300 upscale advertisers.
Vincent Krsulich
Vincent Krsulich is the Chief Executive Officer of Martini Media, an independent digital media firm founded in 2008 that connects luxury brands with affluent, high-net-worth audiences across a curated network of more than 200 passion-based publishers. He joined the company in 2015 as SVP of Sales and Marketing, became President in 2019, and was promoted to CEO in September 2023. A C-suite media executive with more than two decades of sales leadership, he previously ran ad sales at InsideHook and served as Publisher of Men's Journal, with earlier stops at National Geographic and Time Inc. He was named MIN's Salesperson of the Year in 2008.