location-intelligence
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Esri UK puts the map to work
A sewer maintenance programme reported £1 million in savings. Heathrow is connecting information on half a million assets. Esri UK’s business begins where the pretty map ends.
GBG wants to let the right people in
The British identity specialist grew by buying the machinery of digital trust. Now it must make those pieces work together - while a fresh setback in America tests its recovery.
Kalibrate knows the corner. And the price at the pump.
Where should the next store go, and what should it charge? Kalibrate has built a business around those expensive questions - with retail forecasts, fuel pricing software and a growing debate over algorithmic power.
Restrata Wants the Headcount Before the Headlines
A crisis is a bad time to discover that HR, travel and security have three different versions of where everyone is. Restrata is building a business around getting them to agree before the alarm sounds.
Infillion Bought Ad Tech’s Wreckage. Now It Wants to Be the Operating System for Every Ad.
A social-good startup became an ad company, survived Disney, bought MediaMath out of bankruptcy for $22 million and rebuilt nine pieces of ad tech into one modular machine. With Catalina now inside, Infillion is trying to connect the ad you saw to the cereal you actually bought.
The $1,100 Map Shop That Became the Operating System for Where
Esri began as a tiny land-use consultancy. Fifty-seven years later, its software helps cities find buried valves, retailers choose corners, and emergency teams see trouble before it spreads - while a difficult desktop transition tests the loyalty of the mapmakers who built their careers on it.
INRIX Bet the Road Would Become a Sensor - Now It Sells the Traffic Jam
After 70 investor rejections, INRIX replaced helicopters and roadside loops with a moving network of vehicles. Twenty years later, its harder job is turning a 50-petabyte data lake into answers cities, carmakers and logistics teams will actually pay for.
VertiGIS Turned the Map Into a Workbench - Now 5,300 Organizations Run Real-World Operations on It
Most maps tell you where something is. VertiGIS wants the map to assign the repair, validate the parcel, update the network, and tell the office what happened next.
Safe Software Built a $100 Million Business Translating the Data Nobody Else Wanted to Touch
FME began as a translator for stubborn map files. Three decades later, Safe Software is betting that the same obsession with interoperability can make enterprise data - and the AI consuming it - behave.
Dataplor Turned Dirty Maps Into a Global Data Business - Now 370 Million Places Can Answer Back
Geoff Michener began with people checking small businesses in Mexico. A decade later, Dataplor sells global place and foot-traffic intelligence - and its most useful lesson is the pivot from custom fieldwork to a data subscription that gets more valuable every time the real world changes.
Connectbase Wants to Turn Telecom's Spreadsheet Swamp Into One Click
The fiber business still runs on stale building lists, email chains and quotes that arrive after the buyer has moved on. Connectbase is betting that location truth, shared APIs and a two-sided network can turn that administrative drag into software - but only if the industry's data and partners show up.
The Company That Turned America's Hidden Fiber Into a Map You Can Actually Read
For more than 20 years, a small Florida team has been quietly answering one expensive question for the telecom industry: where is the fiber, and who owns it?
Cloud4Wi Found a Business Hiding Inside the Guest WiFi Login
The unglamorous captive portal became a wedge into customer data, automated access and AI-assisted network operations. Cloud4Wi's playbook is less about replacing routers than making the ones already in the ceiling earn their keep.
InMarket Wants to Measure What Happens After the Ad
The Austin marketing platform follows advertising beyond the click - into stores, shopping baskets and sales reports. Its bet is that marketers will pay for evidence of outcomes, not another dashboard of impressions.
Precisely
The 1968 mainframe sorting company you have never heard of quietly became the plumbing behind 95 of the Fortune 100's data - and it is now betting the house on making that data safe for AI agents to act on.
Reprompt
Reprompt builds AI agents for location data. Mapping companies like Foursquare, TomTom, and Radar use its agents to keep points-of-interest and business records current - verifying hours, status, ownership, and dozens of other attributes by cross-referencing web, social, government, and news sources. Founded in 2024 by ex-Mapbox and ex-Robinhood operators, the company turns work that once took weeks of manual research into runs that finish in under an hour.
VOYGR
VOYGR is a place-intelligence API that validates whether real-world businesses are actually operating and enriches their records with fresh web context - news, articles, hours, prices and events. Built by ex-Google Maps, Apple and Meta engineers, it is designed to give AI apps and agents map data they can trust, going beyond the 10-15 static attributes offered by traditional mapping APIs.
Quant Data & Analytics
Quant Data & Analytics is a Riyadh-based data science, AI and business-intelligence company that turns raw data into decisions for Saudi businesses and government. Founded in 2015, it pairs consulting with proprietary SaaS products - Suhail for real estate and location intelligence and Fruits360 for food-and-beverage analytics - and has analyzed more than a trillion data records across real estate and restaurant sectors. With around 160 employees and Series A backing, Quant positions itself as an engine for the data-driven decisions behind Saudi Vision 2030.
W-Locate Pte Ltd
W-Locate is a Singapore-based location technology company that blends machine-to-machine (M2M) telematics, big data, cloud computing and location intelligence. Its two flagship platforms - FIND (Fleet Intelligent Dynamics), a cloud fleet-management system, and XimLoc, a patent-pending SIM-based positioning technology that locates any SIM device indoors or outdoors without relying solely on GPS - serve enterprises, mobile operators and governments across Asia. Founded in 2010 by Stevie Ooi, the company has raised roughly US$2M+ from TNF Ventures and RHB-OSK, and works with partners such as Tata Communications to deliver location services for construction, logistics, waste management and smart-city use cases.
Adsquare
Adsquare is a Berlin-based location intelligence company that turns real-world movement and behaviour into audience data marketers can use to plan, target, optimize and measure advertising campaigns. Founded in 2012, its mobile-first data exchange connects location, app-usage, demographic and offline signals to leading DSPs, SSPs and CDPs, powering geocontextual, proximity and audience targeting across mobile, online and digital out-of-home (DOOH). The platform is built privacy-first around consent-based signals and serves thousands of advertisers and dozens of platform partners across Europe, North America and Asia-Pacific.
Nrby, Inc.
Nrby is a New Hampshire-based AI software company that turns raw network telemetry and location data into proactive action for broadband and telecom operators. Its platform - built around SmartPins, VisionAI, and the Link AI framework - shifts network operations from reactive repair to predictive prevention, guiding field technicians to the exact location of a fault and validating that work is done right the first time. Founded in 2015 by telecom veteran Kurt Dobbins, Nrby serves Tier One wireless, fiber, and broadband providers across North and South America.
Cinarra Systems, A Softbank Company
Cinarra Systems is a location intelligence and measurement company that turns carrier-grade mobile network data into privacy-safe marketing insight. Founded in 2012 and now a wholly owned SoftBank subsidiary, Cinarra works with mobile network operators to power audience segmentation, store-visit attribution and cookieless targeting - processing billions of daily location signals inside the carrier's own data center so no personally identifiable information ever leaves. Its platforms (RealSight, VitalSight, RealPeople, VenueVitalics) link online ad exposure to real-world venue visits for advertisers and turn telco data into a new monetization channel for operators.
Foursquare
Foursquare is a geospatial technology company that turns the physical world into structured, privacy-minded location data. Once known for the check-in app that helped popularize mobile location sharing, the company reinvented itself as an independent location-intelligence platform. Its products - Places, Movement SDK, Studio, and the Graph - supply a database of 120+ million points of interest and movement signals that power maps, marketing, analytics, and app features for companies including Apple, Uber, Snapchat, and Spotify.
HyperTrack
HyperTrack is a San Francisco developer platform that turns a phone's raw location signal into structured, usable data for the people who move goods and staff shifts. Founded in 2015, it started as live-location APIs and SDKs for delivery and fleet apps, then shifted toward workforce automation - planning, assigning, tracking, and verifying work for gig and shift labor. Its building blocks power staffing marketplaces, field-service tools, and last-mile logistics operators, and the company says its software touches over two million gig workers in the U.S. alone. In short: HyperTrack sells the plumbing that lets other companies know, reliably, whether the work actually happened.
Atlas AI
Atlas AI is a Palo Alto-based Public Benefit Corporation building GeoAI software that turns planetary-scale satellite imagery, ground-truth surveys, and predictive models into decision-support tools for enterprises, governments, and development institutions investing in emerging markets.
PolicyMap
PolicyMap is a Philadelphia-based cloud mapping and data analytics platform that lets anyone build custom maps, reports, and dashboards from more than 75,000 curated indicators drawn from 170-plus public and proprietary sources - no GIS expertise required. Spun out of the Reinvestment Fund, it serves banks, universities, hospitals, governments, and nonprofits that need to turn place-based data into decisions about housing, health, lending, and community investment.
Placer.ai
Placer.ai is a location intelligence platform that turns anonymized mobile-device signals into foot-traffic, trade-area, and audience analytics for the physical world. Founded in 2018, it gives retailers, commercial real estate firms, brands, hospitality operators, and government agencies the same kind of click-level visibility that e-commerce takes for granted - but for stores, malls, restaurants, and Main Streets. The company crossed $100M ARR in 2024 and serves thousands of customers.
Incognia
Incognia is a location identity and fraud prevention company that uses device intelligence, location behavioral analytics, and AI to help platform businesses — from food delivery to financial services — detect fraud without compromising the user experience. By processing signals from GPS, Wi-Fi, and Bluetooth without capturing PII, Incognia identifies legitimate users from fraudsters across multiple devices with 99.999999% accuracy, a 0.0001% false-positive rate, and no friction for genuine users. Deployed on over 200 million smartphones and protecting nearly 1 billion devices, Incognia has become the go-to fraud layer for platforms like Grubhub, Delivery Hero, and Upwork.