HyperTrack

A Company That Sells One Deceptively Hard Answer

There is a question that sounds trivial and turns out to be worth a business: did the worker show up? Not "was the worker dispatched," not "did someone mark the shift complete" - but did a human being physically arrive at the right place, at the right time, and do the thing. HyperTrack, founded in San Francisco in 2015 by Kashyap Deorah, Tapan Pandita, and Abhishek Poddar, has spent a decade turning that question into an API call.

The premise is less glamorous than it is durable. Every phone knows roughly where it is. But "roughly" is the problem: GPS drifts in cities, drains batteries, and can be spoofed by anyone motivated to fake a delivery. Capturing location is easy. Trusting it is hard. HyperTrack's whole product is the trust part - SDKs for iOS and Android that turn a stream of imperfect coordinates into clean, structured events, delivered to a customer's own app through webhooks and APIs.

For its first act, HyperTrack aimed that capability at delivery and fleet software. Developers embedded the SDK, and at the platform's logistics peak the company reported coordinating roughly 10 million orders a month across about 150,000 drivers, with thousands of apps built on top. It was, in the most literal sense, infrastructure: invisible, embedded in other people's products, rarely credited.

Then it made a quiet pivot that never required changing the core technology. The same building blocks that tracked a package could track a shift. Around 2021, HyperTrack reframed itself around workforce automation - planning, assigning, tracking, and verifying work - and aimed at the fast-growing world of gig and shift-work staffing. The pitch to a staffing marketplace is blunt: a no-call, no-show costs you a client, and "reliability" is a value you cannot manage until you can measure it. HyperTrack sells the measurement.

That bet found customers in industries that look nothing alike. Nursa staffs nurses. Traba staffs warehouses. Gigable staffs kitchens and events. Wonolo staffs light-industrial shifts. Different labor, same missing piece - a trustworthy location layer - which is exactly the case for horizontal infrastructure over vertical guesswork. The company says its software now touches over two million gig workers in the United States across more than 300 companies, with additional reach in Europe and India.

Kashyap Deorah's Fourth Act

HyperTrack is not Kashyap Deorah's first company - it is roughly his fourth. He started building as a student at IIT Bombay, and later sold ventures to India's Future Group and to OpenTable, the restaurant-reservation company that acquired his mobile-payments startup Chalo. Fourth-time founders tend not to chase hype; they chase problems that stay expensive. Location tracking, with its battery drain and its spoofing and its stubborn unreliability in dense cities, is precisely that kind of problem - the sort that will still hurt in ten years.

Co-founders Tapan Pandita and Abhishek Poddar rounded out an engineering-led team that grew globally distributed, with work spanning San Francisco and Berkeley, Bangalore, and, for a time, Zaporizhia in Ukraine. The company has stayed relatively small - the kind of shop that ships SDKs, documentation, and a public Slack community rather than a sprawling sales floor.