automotive-marketing
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Greg Shea Built a 30-Year Career by Betting on the Team
After three decades at Campbell Marketing & Communications, the Detroit executive still prefers curiosity to certainty, teams to corporate-family talk, and the long race to the victory lap.
The Car Agency That Learned to Sell Hot Dogs
Born inside the automotive orbit, INNOCEAN USA found its sharper story in hot dogs, invisible flags and an Amazon shopping cart. The trick was not leaving cars behind - it was learning how to make specialist knowledge travel.
The Agency That Learned to Leave the Office
Campbell began by turning racing into a communications business. Four decades later, its most revealing work happens where a conventional agency might stop - at the front desk, on the track, inside the training room and deep in the data.
The Agency That Learned to Sell the Missing Photograph
MBE Group makes its best case in the moments when the usual marketing machinery breaks. No photographs, a dormant audience, a blog nobody reads - those constraints reveal what this Detroit-area agency actually sells: a better way to see the problem.
714 Media Learned to Think Like a Magazine - Then Sold the Instinct
A former magazine editor built a small Fullerton agency around an unfashionable advantage: knowing what makes a story worth someone else’s attention.
Digital Rain knows what happens after the handshake
A trade-show introduction is easy. Turning it into useful business takes a plan, a budget, and someone willing to ask awkward questions. That is where April Rain’s marketing and events agency gets interesting.
Garage Team Mazda and the gap between knowing and caring
WPP built an agency around Mazda. Its most revealing assignment was learning how to turn a car’s engineering into something a driver could feel.
Why Brandcreative has a warehouse
A creative agency with 30,000 square feet of warehouse space has a different idea of a successful campaign. At Brandcreative, the work can run from the first product sketch to the package on the doorstep.
Think Creative’s digital pitch comes with postage
The California agency puts customer data, digital campaigns and a mailroom under one roof. Its automotive work shows why the unglamorous parts of marketing can be the most revealing.
Jon Schulz Has Spent a Career Making Advertising Answer for Itself
From Windows 3.0 migrations to Ford's digital showroom and Viant's AI-era advertising platform, his work keeps returning to one stubborn question: did the marketing actually work?
Taryn Young Has a CMO Job, a Grand Prix Horse and No Interest in Choosing Just One Life
By day, she markets digital trust to car dealers. Before and after, she has built a 20,000-plus-person horse community, launched an apparel label and ridden one unlikely partner from Training Level to Grand Prix.
Kate Colacelli Built a Marketing Career From Two Chairs and a Table
Before AI assistants and data platforms, there was a startup office with two chairs and a table. Kate Colacelli's career shows what automotive marketing looks like when the message is built around the work people actually need done.
PureCars Found a $250 Million Blind Spot in the Dealership Ad Budget
Car dealers do not lack data; they lack a clean way to act on it. PureCars built a business by connecting the messy records in the dealership basement to the ads, messages and appointments happening upstairs.
Brendan Church Is Making the Work Van Worth Looking At
At LEGEND, Brendan Church markets floors, liners and locks by keeping the camera on the people whose livelihoods ride inside a work vehicle.
Lin-Hua Wu Is Putting GM's Brand and Reputation on the Same Road
A Stanford-trained lawyer became the executive joining GM's marketing and communications. Her career explains why the company now treats brand, reputation and business strategy as one conversation.
Nate Buelow Knows the Dashboard Is Also a Listening Device
The Stellantis marketing executive built his career by reading signals early. Now he is applying that habit to some of Detroit's most identity-heavy brands - from the return of the HEMI to Ram's return to NASCAR.
Lisa Mark Has Built a Career at the Moment a Brand Has to Move
From Mizuno's athlete-first campaign to Voya's identity change and Peugeot's planned American return, Lisa Mark's work sits where a brand stops being a promise and becomes a plan.
The Dealer Website That Quietly Became the Whole Dealership
Dealer eProcess started with a dealer's frustration over websites that looked finished but did not sell. Its answer is Everest - one connected system that remembers shoppers, merchandises inventory and follows the deal from search box to showroom.
Tracy Cassady
Tracy Cassady built her career by treating change as part of the job. At Penske Automotive Group, that habit carried her from director to chief marketing officer - and gave her a practical philosophy for leading through retail's digital rewrite.
David Liebler
David Liebler is a New York-based media and adtech operator who currently leads automotive strategic partnerships at Locala (formerly S4M / Ask Locala), a Paris-headquartered drive-to-store advertising platform. He is best known as the founder and publisher of COED Media Group, the college-life brand he launched as a print magazine in 2004 and grew into a national digital property. Over a 20-plus-year career he has founded companies, built sales organizations, and worked across digital media, mobile, and automotive marketing, later earning an MBA from Cornell's Johnson Graduate School of Management.