automotive-marketing
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Greg Shea Built a 30-Year Career by Betting on the Team
After three decades at Campbell Marketing & Communications, the Detroit executive still prefers curiosity to certainty, teams to corporate-family talk, and the long race to the victory lap.
Jon Schulz Has Spent a Career Making Advertising Answer for Itself
From Windows 3.0 migrations to Ford's digital showroom and Viant's AI-era advertising platform, his work keeps returning to one stubborn question: did the marketing actually work?
Taryn Young Has a CMO Job, a Grand Prix Horse and No Interest in Choosing Just One Life
By day, she markets digital trust to car dealers. Before and after, she has built a 20,000-plus-person horse community, launched an apparel label and ridden one unlikely partner from Training Level to Grand Prix.
Kate Colacelli Built a Marketing Career From Two Chairs and a Table
Before AI assistants and data platforms, there was a startup office with two chairs and a table. Kate Colacelli's career shows what automotive marketing looks like when the message is built around the work people actually need done.
Brendan Church Is Making the Work Van Worth Looking At
At LEGEND, Brendan Church markets floors, liners and locks by keeping the camera on the people whose livelihoods ride inside a work vehicle.
Lin-Hua Wu Is Putting GM's Brand and Reputation on the Same Road
A Stanford-trained lawyer became the executive joining GM's marketing and communications. Her career explains why the company now treats brand, reputation and business strategy as one conversation.
Nate Buelow Knows the Dashboard Is Also a Listening Device
The Stellantis marketing executive built his career by reading signals early. Now he is applying that habit to some of Detroit's most identity-heavy brands - from the return of the HEMI to Ram's return to NASCAR.
Lisa Mark Has Built a Career at the Moment a Brand Has to Move
From Mizuno's athlete-first campaign to Voya's identity change and Peugeot's planned American return, Lisa Mark's work sits where a brand stops being a promise and becomes a plan.
Tracy Cassady
Tracy Cassady built her career by treating change as part of the job. At Penske Automotive Group, that habit carried her from director to chief marketing officer - and gave her a practical philosophy for leading through retail's digital rewrite.
David Liebler
David Liebler is a New York-based media and adtech operator who currently leads automotive strategic partnerships at Locala (formerly S4M / Ask Locala), a Paris-headquartered drive-to-store advertising platform. He is best known as the founder and publisher of COED Media Group, the college-life brand he launched as a print magazine in 2004 and grew into a national digital property. Over a 20-plus-year career he has founded companies, built sales organizations, and worked across digital media, mobile, and automotive marketing, later earning an MBA from Cornell's Johnson Graduate School of Management.