sports-marketing
(36)
Jackie Reau Turned a Cocktail Napkin Into Cincinnati’s Game Plan
She built a sports-and-entertainment agency without leaving the city she loved. Two decades later, Jackie Reau still treats every assignment like game day: arrive early, connect the right people and stay until the work is done.
Steph Lund Builds Agencies Around What Fans Already Love
The New York agency executive has spent two decades turning music, sport and entertainment fandom into an operating system for growth. Her second act with a trusted leadership trio suggests the real product is not attention - it is specialist judgment.
Dustin Sedgwick Keeps Making Invisible Businesses Feel Like the Main Event
He helped turn Surface into a sports story, made corporate payments fill arenas, and now wants professional firms to hear the music in their own data. Dustin Sedgwick's specialty is giving backstage machinery a front-row seat.
Naila Bhatti Has Built Brands in Every Kind of Weather
From a homegrown children's channel to cricket's loudest commercial stage, Naila Bhatti has made a career of turning complicated operations into brands people can see, buy and believe in.
Carolyn Pollock Is Teaching a 112-Year-Old Sports Brand to Listen
The genetics graduate who helped modernize Men’s Wearhouse now has a new experiment: turn Wilson’s century of sporting memory into stronger, more human connections with athletes everywhere.
Allison Giorgio Has Spent 20 Years Turning Team Spirit Into Brand Strategy
From an 18-year climb at PUMA to a fresh assignment at NOBULL, Giorgio's playbook keeps returning to the same idea: brands move farther when teams move together.
Caitlin Sargent Is Teaching a 40-Year-Old Icon New Moves
The Jordan Brand CMO has spent two decades learning how Nike moves. Her current brief is trickier: carry an icon's history forward without trapping it in amber.
Cara Cross Took the Long Route to Ownership - Through the Sales Floor
She joined Gazelle Sports to help customers find shoes. Fourteen years later, she became one of its two owners - proof that durable brand strategy may begin by listening on the shop floor.
Brett O'Brien Is Putting Foot Locker Back in the Cultural Conversation
After 25 years turning drinks and snacks into sports rituals, Brett O'Brien has a new assignment: make a familiar sneaker retailer mean something again.
Chris Davis Put a 120-Year-Old Sneaker Brand on a 50/30/20 Diet
Inside Chris Davis's plan to make New Balance younger without making it forgetful - one measured risk, athlete partnership, and beautifully stubborn sneaker at a time.
Bené Eaton Put Scrubs on the World Stage - Then Kept Listening
After building campaigns at Under Armour, Ralph Lauren and Nike, Bené Eaton joined FIGS with a deceptively simple brief: know exactly whom you serve, and prove it in public.
Santiago Blanco Is Marketing McDonald's for the Age of Infinite Choice
After a career spanning Coca-Cola, higher education and restaurant brands, Santiago Blanco has settled on a demanding idea: attention is earned by joining the experience, not interrupting it.
Lauren Stafford Webb Turned Financial Anxiety Into a Stadium-Sized Story
She trained on Tide and CoverGirl, taught Intuit to speak with one voice, then made SoFi show up where money meets modern life - from a football stadium to the NBA and CMA Fest.
Cameron Oliver Missed 20% of His Promises - Then Built the System He Wished He Had
At 25, Cameron Oliver inherited 3,000-plus sponsorship assets and 45 days until football season. The promises he missed became the blueprint for Trak Software - and a useful lesson in building from the mess you know by heart.
Alden Reiman Bet His Career on the Brand Side of Fame
After learning the machinery of talent at CAA and the NFL, Alden Reiman chose a less glamorous seat at the table: representing what brands actually need. An acquisition, a new firm, and a decade of creator-economy work followed.
Jay Deutsch Turned a High-School Hustle Into a Global Merch Machine
At 16, he sold football sweatshirts with a childhood friend. Four decades later, BDA operates across the globe - and Deutsch is still obsessed with the tiny details that make people care.
Ian Bertrand has spent a career turning stores into stories
After nearly three decades building global brands, the longtime Nike marketer and youth coach has arrived at CCM Hockey with a practical idea: make heritage useful to the next player who steps onto the ice.
Shawna Newbery Is Building Ottawa’s New Soccer Habit
After two decades shaping brands, Shawna Newbery has taken on a more public assignment: turning a young women’s soccer club into a ritual Ottawa chooses to repeat.
Natalie Rumscheidt Knows a Familiar Product Can Still Surprise You
From Olympic operations to orchestra halls and the Canadian egg aisle, Natalie Rumscheidt has built a career around a deceptively hard assignment: making familiar things feel worth noticing again.
Donna Finelli and the Local Advantage
After building brands Canadians encounter every day, Donna Finelli took on a harder brief: make a national sporting-goods network feel unmistakably local. Her answer begins with the people who sharpen the skates, fit the gear and know the town.
Nathalie Tremblay Is Turning a Tennis Tournament Into a Playground
After a mid-career reset, the digital operator found her professional home at Tennis Canada. Her assignment now stretches from ticketing systems to the feeling fans carry home.
Tim McLaughlin Is Taking Canadian Golf From Fairways to Feeds
The Golf Canada CMO spent 17 years learning how a Canadian brand earns loyalty. Now he is widening golf's front door - from tournament marks and mobile communities to simulators and Roblox.
Dorian Morphy and the Long Game of Belonging
For nearly three decades, Dorian Morphy has helped turn Winnipeg fandom into a civic ritual - from the Moose and the Drive to 13,000 to a broader idea of who gets to feel at home in hockey.
Garth Knutson Plays the Long Game - Then Moves the Budget
Aflac's CMO built his career connecting people, clients and ideas. Now he is showing how an old mascot stays useful: protect the memory structure, keep tinkering and know when conviction deserves real money.
Kyle Watson Turned a Fitness Niche Into a Brand Built for Everywhere
She learned marketing in stores, stadiums and scrappy beverage teams. Now Kyle Watson is protecting three distinct brand identities while turning community attention into durable growth.
Lisa Mark Has Built a Career at the Moment a Brand Has to Move
From Mizuno's athlete-first campaign to Voya's identity change and Peugeot's planned American return, Lisa Mark's work sits where a brand stops being a promise and becomes a plan.
Mari Pumarejo Took the Long Way Back to Marketing
After two decades moving through marketing, communications, customer operations and HR, Progressive's Mari Pumarejo returned to the function where she started - with a much wider view of the people a brand must serve.
Michael Lacorazza Is Teaching a 160-Year-Old Bank to Move at Culture Speed
The U.S. Bank CMO has a practical brief: make a sprawling financial institution feel coherent, culturally present and unmistakably useful - without confusing novelty for judgment.
Molly Battin
At The Home Depot, Molly Battin is turning a familiar orange apron into a useful media system - one built around projects, people and the moment a customer gets stuck.
Kerry Konrady
Kerry Konrady is the Chief Marketing Officer of OluKai, the Hawaiian-inspired premium footwear brand. A former civil-engineering student and college pitcher who fell for baseball statistics before marketing, he has helped build OluKai from a niche label into a B-Corp certified, direct-to-consumer growth story rooted in the Aloha spirit. Over more than 20 years marketing premium consumer goods, he rose through OluKai from Director of Marketing to VP to CMO, oversees ecommerce and owned retail, and serves as a board director of the Ama OluKai Foundation supporting Hawaiian culture and communities.