retail-software
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The Quiet Machine Behind the Buy Button
A sale on TikTok can empty a shelf in Chichester and change an Amazon listing seconds later. Linnworks makes that chain of events look boring - which is precisely the point.
The 38-Year-Old Company Trying to Give Retail One Memory
Every click, return and last item on a shelf creates data. ETP Group has spent nearly four decades trying to make sure a retailer remembers all of it at once.
The Software Behind the Sale You Never Think About
Aptos wants a store associate to find the item, know the customer and finish the sale from one screen - even when the network blinks. Its quiet advantage is decades of retail plumbing rebuilt for the cloud.
Melissa Wong
Melissa Wong is the CEO and co-founder of Zipline, the operations platform that fixes the broken communication chain between retail headquarters and store floors. Before building the product, she lived the problem — spending over a decade at Gap and Old Navy trying to get stores to actually execute corporate strategy. She started Zipline in 2014, raised $39.6 million, grew the customer base to 150+ brands including Sephora, American Eagle, and 7-Eleven, and co-authored 'Stores Don't Suck: The 5 Principles of Amazing Retail Execution.' In 2026 she was named to Inc.'s Female Founders 500 and won RetailTech Company CEO of the Year.