A sale on TikTok can empty a shelf in Chichester and change an Amazon listing seconds later. Linnworks makes that chain of events look boring - which is precisely the point.
Every click, return and last item on a shelf creates data. ETP Group has spent nearly four decades trying to make sure a retailer remembers all of it at once.
Aptos wants a store associate to find the item, know the customer and finish the sale from one screen - even when the network blinks. Its quiet advantage is decades of retail plumbing rebuilt for the cloud.