options-trading
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E*TRADE put Wall Street on your desk. Then Wall Street bought it.
A Michigan dentist helped prove that a personal computer could place a stock trade. Four decades later, E*TRADE’s bigger experiment is how much of your financial life can fit behind one login.
Thomas Gallagher and the six percent that needed a room
A securities lawyer helped build MIAX around electronic trading. Then a small corner of the options market gave Thomas Gallagher a reason to open a floor in Miami.
Thomas P. Gallagher and the business of building a market
A Princeton securities lawyer helped build MIAX into an international exchange group. His next chapter has room for both fast machines and a trading floor full of people.
Dhan put the trade inside the chart
A late entrant to Indian stockbroking won a place on the trader’s screen by removing the awkward steps between analysis and action. Now Dhan has to make that focus travel beyond the trading desk.
Public grew up. So did its investors.
The app that made investing social is building a brokerage that can follow instructions. Its bigger bet: customers will bring their whole portfolio along.
CQG: The quiet machinery behind the trade
A chart can suggest a trade. CQG handles much of what happens next: the data, the route to an exchange, and the controls around the order. Broadridge has now bought its way into that machinery.
Jack Slocum Is Still Debugging the Human Trader
He helped turn JavaScript into a serious application platform. Now the Option Alpha founder is applying the same systems instinct to a less obedient piece of software: the trader.
Option Alpha Put Options Trading on Autopilot - Then Made the Software Free
A scrappy options blog swallowed a coder-first automation startup and emerged with a stranger, smarter pitch: the bot is not here to predict the market. It is here to stop you from improvising in it.
Trading Academy Is Selling the Hardest Trade: A Repeatable Process
The nearly 30-year-old education company has moved from rented trading desks to hybrid classrooms, practice tools and broker-connected software. Its real product is not a hot tip - it is a system for deciding when not to trade.
The Exchange That Ripped Its Own Name Off the Wall
It dropped the "E," paid the fine, opened in San Jose, and put its reserves on a Merkle tree. Inside OKX's bet that self-custody - not the exchange - is the actual product.
MIAX
MIAX started as a bet that exchange technology could be faster, more reliable and more attentive to customers. It has since assembled eight marketplaces across options, equities, futures and international listings - and turned the machinery behind a trade into the product.
Gotrade
Gotrade is a Singapore-based, YC-backed fintech that lets people in 140+ countries buy fractional shares of US stocks and ETFs commission-free, starting from just $1. Often described as a 'Robinhood for Southeast Asia,' it uses nine-decimal-place fractional trading to make high-priced US equities accessible to first-time international investors on a mobile-first app.
Chris Yu
Chris Yu is the co-founder and CEO of SignalPlus, a Hong Kong-based software firm building institutional-grade trading and risk-management infrastructure for crypto options and derivatives. A former macro trader at Goldman Sachs and Morgan Stanley, he spotted that crypto options represented less than half a percent of perpetual-contract volume and set out to close that gap. Since founding SignalPlus with James Shan in 2021, Yu has grown the platform into a tool used by firms including Cumberland, FalconX, Galaxy, and Goldman Sachs, and helped expand the crypto options market several times over.
Lime Trading
Lime Trading (Lime Trading Corp., operating as Lime Financial) is a New York-based broker-dealer that gives independent and institutional traders access to institutional-grade trading technology. Born in 2000 inside a quantitative hedge fund as Lime Brokerage, the firm built low-latency infrastructure for high-frequency trading and now offers direct market access, trading APIs, colocation, and proprietary web and mobile platforms for trading U.S. equities, options, and futures. It positions itself in the gap between bulge-bracket banks and retail apps, serving sophisticated traders and developers who want speed, transparency, and quality execution.
SignalPlus
SignalPlus is a Hong Kong-based, venture-backed technology company building institutional-grade infrastructure for digital asset derivatives. Its software sits on top of exchanges like Deribit, Binance, Bybit, OKX and Coincall, giving professional traders, market makers and institutions a free, Wall Street-grade options terminal with pricing, analytics, execution algorithms, automated delta hedging and, increasingly, agentic AI - all aimed at democratizing options for crypto markets.
Eva Sehic
Eva Sehic is the CEO of Lime Trading, a New York agency broker that provides fast, scalable direct market access to US equities and options markets. She stepped into the top job in September 2024 after joining as COO a year earlier, and brings more than two decades of markets experience from Goldman Sachs, Deutsche Bank and Sberbank's New York operation, where she served as COO and CEO. Known for pairing operational discipline with a bet on AI, blockchain and machine learning, she was named Excellence in Innovation winner at the 2024 Markets Media Women in Finance Awards and Vendor Professional of the Year at the 2025 Witad Awards.
Yoshi Yokokawa
Yoshi Yokokawa is the co-founder and CEO of Alpaca, the San Mateo-based API-first brokerage infrastructure company that powers over 300 global fintech partners across 45 countries. A former Lehman Brothers analyst and forex trader turned repeat entrepreneur, Yoshi built Alpaca from a YC W19 startup into a $1.15 billion unicorn after raising a $150 million Series D in January 2026. His vision: a 'Global Financial OS' that makes investing borderless, accessible, and developer-native.
Jack Raines
Jack Raines is a writer, investor, and author who turned a $150,000 trading loss into a media career and a Penguin Random House book deal. He writes Young Money, a newsletter with 61,000+ subscribers covering behavioral finance, career philosophy, and what your twenties are actually for. He's now an investment associate at Slow Ventures, where he works on their $63M Creator Fund. Known for viral LinkedIn satire that got him reported to Columbia Business School as the 'Bacon Bandit of Hell's Kitchen,' he combines intellectual rigor with a refusal to take himself too seriously.