Eva Sehic

Eva Sehic runs Lime Trading Corp, a New York agency broker built for people who trade for a living. Lime sits in an unusual spot in the market - too fast and too specialized for the retail giants, too nimble and too focused to be a bulge-bracket bank. It delivers direct market access to US equities and options, and its customers are the sophisticated traders who care about milliseconds, execution quality, and the reliability of the pipe between their strategy and the exchange. Sehic's job, since September 2024, is to keep that pipe fast and to widen the business around it.

She did not arrive as an outsider parachuted in to run a technology firm she barely understood. She arrived as its Chief Operating Officer in September 2023, spent a year on the unglamorous work - cost containment, operational efficiency, tightening how the company ran day to day - and was promoted to CEO twelve months later. That sequence matters. Before anyone handed her the vision statement, she had already fixed the plumbing. Lime described her contribution in exactly those operational terms: significant cost containment, operational efficiency, collaborative strategy development.

The move was announced alongside the appointment of Johan Sandblom as President and Head of Business Development. In her own words at the time: "I am honored to lead alongside Johan to deliver unmatched execution quality and high-touch client services and am committed to growing our community of sophisticated traders." It is a plain sentence, and the plainness is the point. Lime's pitch is not that it will dazzle you - it is that the fill will be there when you need it, at the speed you need it, at a price that makes sense. Lime carries no commission on US equity trading, which reframes the entire conversation from cost to capability.

A career built in the engine room

Sehic's route to the corner office ran through the operational and risk side of finance rather than the trading desk spotlight. She started at Goldman Sachs Asset Management in 2000, working in Fixed Income Portfolio Management Risk. In 2007 she moved to Deutsche Bank, spending nearly seven years in client business services on the US debt side. In 2014 she joined the New York operation of Sberbank, where she rose to hold the most senior seats - COO and then CEO of the local entity - and served on its board of directors. That is roughly a decade of running a regulated financial business end to end before she ever walked into Lime.

The through-line is operations at scale under regulation. She has spent her career in the parts of finance where a mistake is expensive and a rulebook is always open on the desk. That background shapes how she talks about innovation - not as a leap of faith, but as something you engineer carefully into a conservative system. "Financial markets can be traditional and slow to accept change," she has said, "but persistence paired with a clear vision and strategic partnerships can lead to exciting breakthroughs."

The partnership thesis

Ask most executives about innovation and they point to a product roadmap. Sehic points to an ecosystem. Her recurring argument is that in a competitive and heavily regulated market, no single firm can build fast enough alone - so the real skill is assembling the right partners. "Building a strategic ecosystem of partners is even more important in achieving that golden balance," she has said, describing the trade-off between continuous product innovation and the reality of scaling inside a regulated business. It is a pragmatic view for a firm Lime's size: instead of trying to out-spend the banks, you connect the right pieces and move faster than they can.

That thesis pairs with a genuine interest in where the technology is heading. Sehic is openly enthusiastic about AI, blockchain, and machine learning, and what they could do to make markets more efficient, transparent, and accessible. Lime's own stack leans into that direction, with a broad set of APIs, platforms, and technology solutions aimed at both retail and institutional traders who want to run their strategies at speed. For a broker whose entire value proposition is technical performance, betting on the next wave of trading technology is less a fashion statement than a survival plan.

Recognition, and what it signals

The industry noticed the trajectory quickly. In late 2024, Markets Media named Sehic its Excellence in Innovation winner at the Women in Finance Awards. In 2025, WatersTechnology's Witad Awards named her Vendor Professional of the Year in the trading and risk category. Back-to-back honors from two different corners of the market-structure world are a reasonable proxy for momentum - the sort of external signal that tends to follow leaders who ship rather than leaders who talk.

Asked what has actually carried her through a career spanning several market cycles and more than one crisis, she keeps the answer to three words: "Adaptability, curiosity, and resilience have been pivotal to my success." She adds a fourth idea whenever she talks about teams - that the job is to surround herself with diverse thinkers and empower them to share their ideas, because that is where a culture of innovation comes from. It is the outlook of someone who spent two decades learning that in markets, the ground never stops moving, and the people who last are the ones who keep learning while it does.

What she is chasing now is scale on Lime's own terms: faster access, better execution, a growing community of serious traders, and a business modern enough to ride the technology curve instead of being flattened by it. "What excites me most," she says of the industry she has spent her life inside, "is its potential to shape the future of economies, corporations, and individuals worldwide."