omnichannel-marketing
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The Agency That Learned to Sit in the Waiting Room
Imre spent three decades learning what people do when the decision feels personal. Now the independent agency is betting that empathy, performance data and AI visibility belong in the same room.
The Agency That Ate Its Own Org Chart
Inizio Evoke spent years collecting specialist agencies. Then it made the unusual admission that the collection had become the problem - and began turning a maze of names into one healthcare commercialization machine.
The Deck That Went Nowhere
A year of careful medical-communications work once died unused in the field. Kinetix Health Group is betting that pharma does not need another deck - it needs a system that keeps evidence moving.
The Drug Launch That Took 45 Percent of an Agency With It
When Biogen's Aduhelm launch faltered, JUICE Pharma Worldwide lost $15 million in annual revenue and nearly halved its staff. Its response offers a bracing lesson in client concentration, specialist agencies and the art of choosing the next bet.
RevHealth Put the Boring Parts on Fast-Forward
A private-equity transition dented revenue. RevHealth's answer was not a louder campaign, but a quieter reinvention of the agency workflow - putting medical, access, creative and AI in the same room before the brief hardens.
The Marketing Department You Rent Before You Can Afford to Build One
Catalyst Marketing Agency built its business around a peculiar gap: the moment a growing company needs an entire marketing department but can justify only one more salary. Its answer is a team that behaves less like a vendor and more like borrowed infrastructure.
Dengage wants your customer data to earn its keep
The London company connects customer data to the messages people actually receive. Its retail and banking customers show why the useful work begins long before anyone presses send.
Mapp Bought the Missing Pieces. Now It Wants to Make Marketing Less of a Guess.
Mapp’s pitch is blunt: your customer data should not live in one tool while your campaigns live in six others. Its answer is a merger-built marketing cloud - now sharpened with fashion-specific AI - that tries to turn a shopper’s scattered signals into the next useful action.
OptimizeRx Put Pharma Ads in the Doctor's Office. Then It Paid $95 Million to Follow the Patient Home
The company started with copay coupons inside prescribing software. Now its bigger wager is that pharma marketing works best when the patient on the sofa and the clinician at the screen receive coordinated messages at the moment a treatment decision is forming.
Zeta Global Threw Away Two-Thirds of an Acquisition - and Kept the Piece That Built a $1.3 Billion Machine
The company began by buying customers for brands. Then it bought a software business, sold most of it, and discovered the platform it wanted to become. Now Zeta is asking CMOs to swap a messy stack for one data-and-AI operating system.
Swoop Built the Patient Target. Then It Bought the Patient Journey.
Swoop spent a decade helping drug marketers find the right audience. Its next act is harder: connecting ads, patient communities and prescription fulfillment without turning health privacy into collateral damage.
Acoustic Inherited IBM’s Marketing Cloud. Now It Wants Marketers to Escape the Legacy Stack.
Born from an IBM carve-out, Acoustic is rebuilding a collection of veteran marketing tools around one sharp idea: the system that spots customer intent should also be able to act on it. The hard part is proving that a legacy inheritance can become the cure for legacy martech.
Melissa Hendrick Makes the Case for Marketing That Earns Its Seat
The Chargeback Gurus CMO has spent her career turning dense B2B problems into useful stories - and insisting that brand, demand and measurement belong in the same room.
PureCars Found a $250 Million Blind Spot in the Dealership Ad Budget
Car dealers do not lack data; they lack a clean way to act on it. PureCars built a business by connecting the messy records in the dealership basement to the ads, messages and appointments happening upstairs.
Christina Lipinski Is Marketing a Feeling You Can’t Add to Cart
Her résumé runs from Saatchi to Southern style. At Billy Reid, Christina Lipinski’s most revealing campaign may be a three-day Alabama gathering where the conversion metric begins with people simply feeling the brand.
Katherine Bond-Debicki Is Teaching an Old Bucket New Tricks
KFC Canada’s marketing chief has spent a decade turning heritage into a working asset - balancing the Colonel, the bucket and 11 herbs and spices with digital ordering, cultural timing and a sharper appetite for change.
illumin Bet Its Company on a Canvas - Now Marketers Can See Where the Money Leaks
The Toronto ad-tech firm renamed itself after its biggest product bet: a visual map of the customer journey. After a bruising transition, the numbers are moving again - and the most useful lesson is not about AI, but when to change the plan.
Erin Condon Goes One Click Deeper
CVS Pharmacy’s marketing chief built her career where numbers meet judgment. Her operating rule is simple: listen closely, move quickly, and reserve a little room for the big swing.
InMarket Wants to Measure What Happens After the Ad
The Austin marketing platform follows advertising beyond the click - into stores, shopping baskets and sales reports. Its bet is that marketers will pay for evidence of outcomes, not another dashboard of impressions.
The Company Keeping 1.9 Billion Shoppers From Becoming Strangers
Every purchase leaves a clue. Capillary Technologies turns billions of those scattered signals into loyalty programs that can recognize a shopper, choose a reward and act before the relationship goes cold.
The Marketing Agency That Knows Your Mailbox Is Still a Media Channel
Amsive connects consumer data, search, media, creative, and industrial-scale mail into one performance system. The proposition is practical: find the next best customer, reach them in more than one place, and prove what happened afterward.
Jennifer Weissman Bets on the Thrill, Not the Jackpot
The CMO of PENN Entertainment has spent a career learning what actually pulls people back to the casino floor - and the app - and it is not what most people assume.
DME Delivers
For forty years, most of the marketing world has been racing away from paper. A family-run shop in Daytona Beach built a business by running toward it - and teaching universities how to make a donor feel like more than a line in a database.
Ray Harrison
After three decades in retail, Ray Harrison still begins with the same question: what will make the next stop easier, friendlier and worth repeating? His route from store director to Yesway's senior team explains why the answer lives in both the data and the aisle.
Chris Schneider
From streaming's cord-cutters to healthcare's data-rich digital stack, Chris Schneider keeps returning to one practical question: are marketers reaching the people they think they are?
Insider One
Insider One wants to replace the marketer's cluttered tool belt with one operating system - a wager that unified data, a dozen-plus channels and autonomous agents can make customer engagement feel less like campaign assembly.
Drew Eakins
Drew Eakins is a marketing leader in the outdoor industry and the marketing chief for Reima's North America business, the 80-year-old Finnish children's outdoor clothing and footwear brand. Based in Colorado, he has spent more than a decade building outdoor brands, with earlier stops at Cotopaxi, Hestra Gloves, and Great Trango Holdings. He is known for connecting technical outdoor products with the audiences who actually use them, and for leaning into brand storytelling, wholesale partnerships, and channel strategy.
Michael Grimes
Michael Grimes is Senior Vice President and Chief Marketing Officer for JD North America, the parent of JD Finish Line, one of the largest specialty athletic footwear and apparel retailers in the United States. Based in Indianapolis, he leads brand strategy, omni-channel marketing and consumer experience for a chain that generates around $2.1 billion in annual revenue and employs roughly 16,000 people. A Butler University graduate who started in the agency world at Willow Marketing, Grimes has spent his Finish Line career stitching together the store and online worlds, steering high-profile sneaker launches and culture-forward collaborations, while also serving on the Finish Line Youth Foundation board.
Tofu
Tofu is an AI-powered, omnichannel marketing platform for B2B go-to-market teams. It consolidates the sprawling martech stack into one workspace, generating and repurposing hyper-personalized content across channels so enterprise marketers can launch integrated campaigns roughly 8x faster. Founded in 2023 and based in San Mateo, California, Tofu plugs into existing tools like HubSpot and Salesforce rather than replacing them.
John Vitalie
John Vitalie is the CEO of Aktana, a San Francisco-based AI platform company that helps global life sciences organizations optimize commercial engagement with healthcare providers. A three-time software CEO with leadership stints at Salesforce, Oracle, and Siebel Systems, Vitalie brings a decade of pioneering AI in life sciences to a company building what it calls a Contextual Intelligence Engine - blending AI, human insight, and omnichannel orchestration to make every pharma sales interaction more timely and personalized. Recognized as one of the Top 25 Biotech CEOs of 2022 by the Healthcare Technology Report, he champions a philosophy that AI should augment human judgment, not replace it.