loyalty-programs
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Stakeholder Labs wants to know who owns you
Your customers have names. Your shareholders often arrive as a spreadsheet. Stakeholder Labs is building a business around closing that gap - with verification software, loyalty programs, and a microphone.
JWA Group knows the ad is only the beginning
A grill giveaway, a cereal box and a basketball loyalty program reveal what this Ontario agency sells: a reason for customers to take the next step.
tiket.com Wants to Book Your Trip. And Keep You After It.
The Indonesian travel company nearly ran out of reasons to stay open. Its next act connects flights, family weekends and everyday shopping - with a sharper promise when plans go wrong.
Prezzee lets you give the gift. They pick the present.
The Sydney company turned the forgotten gift card into a digital choice of shops. Now the same idea powers employee rewards, customer incentives and a push into payments.
Antavo Wants to Make the Loyalty Card Feel Less Like Homework
The London scaleup powers points, tiers, prize wheels and perks for brands from KFC to Hyatt. Its real pitch is less visible: let marketers change a global loyalty program without waiting in engineering's queue.
Hope Neiman Knows the Kiosk Is Never Just a Kiosk
Across four decades of consumer technology, Hope Neiman has kept asking one useful question: what does the customer experience when the strategy meets the screen?
Wanda Gierhart Turned the Movie Theater Into a Customer Journey
The Cinemark executive brought a retailer's eye to the multiplex. Her playbook is built on curiosity, loyalty, frictionless details and the stubborn belief that a night at the movies should feel like an occasion.
Shoshana Fruitman Is Marketing the Moment Before Help Arrives
At CAA Club Group, Shoshana Fruitman is turning a familiar roadside feeling - relief - into a broader case for insurance, loyalty and member value.
How KFC Canada Turns Weird Side Quests Into a Growth Strategy
The chicken chain’s Canadian playbook is equal parts local sourcing, pop-culture mischief and operational discipline. Now it is putting C$30 million behind a bigger question: can a bucket brand own the afternoon drink run?
The Receipt Pivot Every Founder Should Study: How Fetch Built a $700 Million Ad Machine After Its First Product Failed
Fetch’s first checkout product depended on grocers and crawled. Its second asked shoppers for one tiny habit - photograph the receipt - and turned the paper trail into rewards for consumers, proof for advertisers and a profitable business with a reported $700 million gross revenue run rate.
The Restaurant App That Pays You to Eat - and Charges Only When the Table Fills
Restaurants cannot save tonight's empty table for tomorrow. Seated built a marketplace around that perishable inventory - then survived the shutdown that made every table empty at once.
The Startup That Turns Your Idle Credit Card Points Into a Business Class Seat
Adam Morvitz spent years booking other people's dream flights by hand. point.me is his attempt to fit a decade of points obsession into a search box - and to make banks pay for it.
The Pet Store That Followed Ukraine West - Then Doubled in Size
MasterZoo lost access to most of its stores when Russia's full-scale invasion began. It answered by moving with its customers, rebuilding its logistics and growing from a regional chain into a national pet-care system.
Yotpo Bet on Everything. Then It Chose Trust.
The e-commerce software company spent years assembling an all-in-one retention suite. Now it is making a narrower wager: that authentic reviews, useful rewards and the data beneath them will matter even more when shoppers ask AI what to buy.
Brian Canning Is Making Hertz Feel Golden Again
After years spent turning loyalty points and vacation packages into reasons to care, Hertz's chief marketing officer has found an unexpectedly effective brand asset: the feeling people get when a golden retriever walks into a stressful airport.
Jennifer Weissman Bets on the Thrill, Not the Jackpot
The CMO of PENN Entertainment has spent a career learning what actually pulls people back to the casino floor - and the app - and it is not what most people assume.
The Smoothie Chain That Quietly Became a $1.5 Billion Food Business
Tropical Smoothie Cafe built a national franchise by treating the smoothie as an invitation, not the whole meal. Now 1,700 cafes, a serious food business and a fast-growing loyalty program reveal what the brand was blending all along.
The Restaurant Empire That Refuses to Look Like a Chain
For 55 years, Lettuce Entertain You has scaled restaurants without sanding off their personalities. Its real product is a partnership system that lets dozens of distinct ideas share one very large back office.
Caesars Is a Loyalty Machine Dressed Like a Casino Empire
The marble, neon and sportsbooks get the attention. The real engine is Caesars Rewards - a shared currency designed to turn a weekend guest into a customer everywhere Caesars operates.
Accor
Accor began with a roadside Novotel and grew into a 45-brand hospitality system. Its most valuable room may now be the one it never owns.
Rush Street Interactive
The Chicago operator behind BetRivers turned a casino-floor pedigree into a $1.1 billion online betting business - and it did it while most of its rivals were still burning cash to buy customers.
Sephora
Sephora took beauty out from behind the counter and turned discovery into an operating system - part store, part laboratory, part media channel. Now the LVMH-owned retailer is using loyalty, technology and global reach to decide what prestige beauty looks like next.
Domino's
The world’s largest pizza company has spent 65 years turning a simple dinner into a system - one built from franchisees, dough factories, delivery routes and a checkout screen that remembers what you crave.
McDonald's
The Golden Arches sell burgers, but the durable product is a system - franchise economics, high-traffic real estate, supply-chain discipline and a loyalty app now used by nearly 210 million active customers.
Hertz
Hertz made its name handing travelers a set of keys. Its next act is about everything around the car - buying it well, keeping it moving, selling it smartly and, increasingly, running fleets for machines and people alike.
IHG Hotels & Resorts
IHG looks like a hotel company from the lobby. Behind the desk, it is a fee-driven platform connecting 21 brands, thousands of property owners and more than 160 million loyalty members - with very little real estate on its own balance sheet.
Heather Balsley
From a teenage farmers-market job to the executive committee at IHG, Heather Balsley built a career by learning how small customer moments connect to a global commercial system.
Sara Griffin
Sara Griffin is a retail marketing executive who serves as Chief Marketing Officer at Belk, the Charlotte-based Southern department store chain. She built her career over a decade at Saks OFF 5TH, where she rose from marketing leadership to Chief Marketing and Analytics Officer, launched the SaksOFF5TH.com site in 2013, helped build the retailer's Canadian store fleet, and created the tender-neutral OFF 5TH Rewards loyalty program that surpassed 2.5 million enrollments. A Yale graduate with a Wharton MBA and a former Monitor Deloitte consultant, she later served as CMO of The Shade Store before joining Belk. She is known for tying data, analytics and marketing together to deliver personalized shopping experiences.
Tammy Redpath
Tammy Redpath is the Chief Marketing Officer of EVEREVE, the Edina, Minnesota-based women's fashion retailer, a role she stepped into in April 2026. She brings more than three decades of retail and brand leadership, most of it at Target Corp., where she rose from store management to senior vice president of marketing and served as president of Target's India operations. Before EVEREVE she was CEO of Inside Edge Commercial Interior Services, chief engagement officer at Lakeshore Learning Materials, and an independent leadership and brand consultant. At EVEREVE she leads global marketing strategy, brand positioning, and customer engagement across the retailer's stores and digital channels.
Resal
Resal is a Saudi digital gifting, rewards, and loyalty platform based in Jeddah. Founded in 2016, it connects merchants, businesses, and individuals through a single ecosystem that issues and manages digital gift cards, prepaid cards, loyalty points, and vouchers. Originally launched as a flower-and-gift delivery app, Resal pivoted in 2021 into a full B2B rewards and loyalty infrastructure company, and now serves more than 1.5 million users and over 1,000 organizations, working with 400+ retailers such as Jarir, Amazon, Noon, and Landmark Group across Saudi Arabia, the UAE, Bahrain, and Kuwait.