A career built one rung at a time
Tammy Redpath did not arrive at the top of retail marketing by shortcut. She got there the way the best merchants always have - by starting where the customers are. She began her working life in Target store management, learning the business at the level where product meets person, then carried that grounding upward through nearly three decades at the Minneapolis retailer. By the time she reached the corporate marketing floor, she already knew what the numbers on a slide actually felt like on a sales floor.
That climb produced range most executives never accumulate. Redpath rose to senior vice president of marketing at Target, where she led global marketing strategy, sharpened the customer experience across channels, and helped advance loyalty platforms including Target Circle. Somewhere along the way she also crossed an ocean: in 2017 she was named president of Target India in Bengaluru, taking responsibility for a workforce of roughly 3,500 spanning technology, digital, marketing, finance, and supply chain. It is one thing to run a marketing function. It is another to run a whole operation on another continent, in a different market, with a team many times larger than most people ever manage.
"Target India has brought great value to Target, and I see immense potential for the talent here to make an even bigger impact."- Tammy Redpath, on being named president of Target India
After 31 years, she did something more surprising than any promotion: she left the sector entirely. Redpath became CEO of Inside Edge Commercial Interior Services, a business about as far from apparel racks as retail leadership gets, and led it through transformation and growth. She served as chief engagement officer at Lakeshore Learning Materials, driving enterprise strategy across people, culture, and capabilities. She hung out her own shingle as an independent leadership and brand consultant. Each move looked like a detour. Together they read like a curriculum - operations, culture, brand, general management - assembled by someone who kept choosing to learn the parts of business she had not yet run.
The shape of a resume
The figures tell a consistent story: scale, longevity, and a willingness to keep raising the ceiling. She has marketed to millions, managed thousands, and now takes on a coast-to-coast retailer with more than 110 stores across some 30 states and a growing digital and styling business.
Why EVEREVE, and why now
In April 2026, EVEREVE named Redpath its chief marketing officer, succeeding Tom Nowak. The Edina, Minnesota-based brand has built its reputation on a specific promise - styling real women's lives, in stores and online, with human stylists and a curated point of view. For a company built on connection, hiring a marketer who spent her career learning what connection looks like at scale is a tidy fit. She arrived the same day EVEREVE also named Jocelyn Miller as chief people officer, a two-hire signal that the retailer is staffing up for its next phase of growth.
I am honored to join Evereve as chief marketing officer in this next phase of growth. Evereve has built a meaningful connection with women, and I'm excited to build on that, expanding our reach and growing a sisterhood of women who feel seen, styled and fully alive.- Tammy Redpath, on joining EVEREVE
Notice what she chose to emphasize. Not conversion funnels. Not media mix. A "sisterhood of women who feel seen, styled and fully alive." Marketing chiefs are usually fluent in the language of dashboards; Redpath answered in the language of how a customer feels standing in front of a mirror. That instinct - to lead with the person, not the metric - is the through-line from her first days on a store floor to her newest office. Cofounder and co-CEO Megan Tamte framed the hires plainly: "As we continue to grow Evereve and reach more women across the country, bringing in leaders like Tammy and Jocelyn is incredibly meaningful for this next chapter."
Her mandate at EVEREVE is straightforward to state and hard to do: lead global marketing strategy, sharpen brand positioning, and deepen customer engagement across the retailer's stores and digital channels. It is, in a sense, the job she has been assembling herself to do for thirty years - only now the customer is a specific woman, and the brand is small enough to move fast and big enough to matter.
Career timeline
Begins her career at Target Corporation in store management, learning retail where product meets customer.
Advances into merchandising and marketing leadership roles at Target headquarters in Minneapolis.
Named President of Target India in Bengaluru, leading a team of roughly 3,500 across technology, digital, marketing, finance and supply chain.
Serves as Senior Vice President, Marketing at Target - leading global marketing strategy and advancing loyalty platforms including Target Circle.
Becomes CEO of Inside Edge Commercial Interior Services, then Chief Engagement Officer at Lakeshore Learning Materials; also works as an independent brand consultant.
Appointed Chief Marketing Officer at EVEREVE, succeeding Tom Nowak.
What she's known for
- Spent more than 30 years at Target, rising from store management to senior vice president of marketing.
- Led Target's India operations as president, overseeing a team of roughly 3,500 employees.
- Advanced Target loyalty platforms including Target Circle and delivered personalized customer experiences at scale.
- Served as CEO of Inside Edge Commercial Interior Services, leading business transformation and growth.
- Named Chief Marketing Officer of EVEREVE in 2026 to lead its next phase of growth.
A few things worth knowing
She earned her marketing degree at the University of St. Thomas in St. Paul, staying rooted in the Minnesota retail world where much of her career unfolded.
Her Target tenure spanned both Minneapolis headquarters and Bengaluru, India, where she led a workforce of thousands.
She started on the store floor and worked her way to an international presidency - a rare full-arc journey inside a single company.
She joined EVEREVE the same day the retailer named Jocelyn Miller as its new chief people officer.
Frequently asked
Who is Tammy Redpath?
She is a retail and brand marketing executive who became Chief Marketing Officer of EVEREVE in April 2026, after more than three decades of leadership - most of it at Target Corporation.
What is her role at EVEREVE?
As Chief Marketing Officer she leads EVEREVE's global marketing strategy, brand positioning, and customer engagement across the retailer's stores and digital channels.
What did she do before EVEREVE?
She was CEO of Inside Edge Commercial Interior Services, chief engagement officer at Lakeshore Learning Materials, an independent brand consultant, and spent 31 years at Target - including as SVP of marketing and president of Target India.
Where did she go to school?
She earned a bachelor's degree in marketing from the University of St. Thomas in St. Paul, Minnesota.
Whom did she succeed at EVEREVE?
She succeeded Tom Nowak as EVEREVE's Chief Marketing Officer.