marketing-executive
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Brock Fay and the work between the highlights
Before leading Onspire Health Marketing, Brock Fay spent years behind the plate. His route from a college walk-on to an agency CEO offers a story about teams, interrupted plans, and the work that happens between announcements.
Mark Jaronski and the Business Behind Getting Away
From Disney parks to independent inns and Georgia’s tourism office, Mark Jaronski has spent his career connecting a traveler’s good time with a community’s livelihood. At Paradise, that connection is now his brief.
Jay Springman Built a Career Where Marketing Has to Pass the Fine Print
A law-school education, P&L discipline and three unusually compatible titles reveal an executive career built at the junction of persuasion, protection and proof.
Gena Carlstrom and the Art of the Soft Landing
A former marketing executive learned to treat the family holiday as a human problem, not a booking problem. Now she plans for the detail everyone forgets: how a trip should feel once everyone arrives.
Laurie Fleck Knew the Best Time to Leave
She spent nearly eight years turning an agricultural agency into a national specialist. Her final management decision was the rarest one: handing it over before anyone had to ask.
Ashley Cooksley Built a Career by Treating Social Media as a Human Place
From an early teen community to the top job at Social Element, Cooksley has spent nearly three decades arguing that growth, safety and genuine connection belong in the same conversation.
Julie Inouye Runs Toward the Hard Parts
Her first day at CNN was September 11, 2001. Two decades later, the Outcast CEO still builds her work around the same instinct: move toward uncertainty, find the truth, and help people make sense of change.
Stephanie Crockett Spent 19 Years Learning the Agency. Then It Became Everyone’s Business.
After nearly two decades inside Mower, Stephanie Crockett inherited a founder’s chair and an employee-owned future. Her method is less corporate theatre than candor, community and the steady work of earning trust.
William Donovan Spent Nearly 40 Years Building an Agency. His Last Pitch Was to Let Go.
Bill Donovan built an independent Pennsylvania agency for nearly four decades. When the obvious exit disappeared, he found a successor several offices down the hall - and discovered that letting go could be a form of building, too.
John Connors Built an Agency for the Work Between the Slogans
He named Boathouse for a room with no trappings. Twenty-five years later, John Connors is still arguing that advertising works best when agencies trade theatre for execution, study the CEO and stay close enough to the business to count.
Jessica Savage Built Her Career by Listening Before She Led
The DS+CO president and CEO turned a love of print, a habit of close observation and 22 years inside one agency into a distinctly human way of leading.
Joe Woyciechowski Put the Spreadsheet Inside the Story
Across e-commerce rebuilds, demand-generation systems and special-education software, Joe Woyciechowski has made a career of asking marketing to show its work.
Krista Woolley Makes Complicated Companies Easier to Understand
From freight rail to employee benefits, the Dallas-Fort Worth marketing executive has built a career on a practical skill: translating complicated systems into language people can use.
Sudharsan Rajagopalan Turned a 21-Year Dell Career Into a Marketing Operating System
After more than two decades inside Dell, Sudharsan Rajagopalan has learned to make marketing answer to the business - through customer intelligence, partner economics and the quiet discipline of running the machine.
Cristina Rossman Built a Marketing Career With an Engineer’s Blueprint
Across 24 years at Morningstar and Relativity, Cristina Rossman made a specialty of translating complicated products into ideas people could trust - while learning to tell a more complicated story about herself.
Ashley Karr Has Built a Career Making Complicated Products Easier to Choose
From cereal aisles to car dealerships, hybrid conference rooms and HOA ledgers, Ashley Karr has followed one durable idea: useful marketing begins by making a complicated decision feel clear.
Danika Wong Replaced the Company Website With a Conversation
For fifteen years, Danika Wong has translated new technology into ordinary human choices. At Satisfi Labs, she took the idea to its logical conclusion: let the website answer back.
Susan Golightly Trusts the Question More Than the Dashboard
Long before every company promised to be data-driven, Susan Golightly was asking the less fashionable question: what will people actually do with all that information? Her career has been an argument for curiosity, context, and the patient work of turning evidence into action.
Kevin Leahy Learned to Sell the Future by Writing the Present
A former reporter turned fundraising-tech marketer, Leahy treats every product claim like a story that still has to earn its ending. At Givzey and Version2, that means translating autonomous AI into the stubborn, human problems nonprofit teams face every day.
Lyndi Hirsch Has Spent 25 Years Making Complex Choices Easier
From early product launches to the screens inside today's exam rooms, the new CheckedUp CMO has followed one durable idea: useful communication begins with the person making the decision.
Jennifer Lorenzo Makes the Back Office Worth Looking At
After years of marketing payroll, people operations and professional employer services, Jennifer Lorenzo has learned the quiet craft of making complex work feel clear - across brands, borders and buying committees.
Paige Mantel Learned Marketing by Answering the Phone
Before Paige Mantel shaped brands, product strategy and an AI roadmap, a mentor sent her to the call center. Three decades later, she is still building technology around the radical discipline of listening.
Jesse Comart Wants Every Corporate Message to Earn Its Keep
From the Senate to ad tech, quantitative finance and home-energy lending, Jesse Comart has built a career around one stubborn idea: communication works best when it is connected to the business, the employees and the people outside the building.
Janette Hausler Keeps Asking What the Work Is For
From candy campaigns to cloud platforms to AI workflows, Rewst's chief marketing officer has built a career around the seams between people, partners and technology - and the useful work that appears when those seams disappear.
Andrew Zimakas Has Spent 35 Years Making Complicated Things Feel Simple
From P&G and Microsoft to Tangerine and Experity, Andrew Zimakas has carried one durable idea across a restless career: complexity is the company’s problem, not the customer’s.
Chris Brasher Makes Boring Software Easier to Want
After years of marketing software for apartments, audits, care providers and field-service teams, Chris Brasher has returned to property technology with a habit that travels well: listen closely, make the complicated legible and give the credit away.
Alexandra Taylor Wants Marketing to Answer One Rude Little Question: Did It Make Money?
After more than 15 years moving between household-name companies and fast-growing technology businesses, Scorpion's CMO is making the case for marketing that listens closely, measures honestly, and ends at revenue.
Kristie Schmuck Learned to Market the Moment of Choice
From demand-generation plumbing to Flywheel's C-suite, the Toronto marketer built a career around the instant data, media and a shopper's decision meet.
Matt Collins Learned Retail at Shelf Level - Now He Markets the Software Watching It
Before he sold the idea of computer vision in the aisle, Matt Collins spent years worrying about what was actually happening there. His route from grocery merchandising to FORM’s C-suite makes him a translator between the shelf and the software.
Lada Leitsius Learned to Market Technology by First Learning to Tell a Story
Before she marketed engineers, Lada Leitsius edited stories, shaped brands, and helped turn a modular furniture idea and a mobile bank into award-winning communication. Now, as StartupSoft’s CMO, she works where narrative meets a distributed technology business.