hospitality-marketing
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Frank Soukup III
Frank Soukup III is a Minnesota marketing leader who spent more than a decade branding resorts and destinations before becoming the first Chief Marketing Officer of Just For Kix, the youth dance company, and its custom-apparel division The TeeHive. A Certified Hospitality Digital Marketer, he built his reputation guiding Grand View Lodge, Tanque Verde Ranch and Cote Family Companies, ran his own agency, and served as a senior strategist at WhiteBox Marketing. He sits on several Minnesota tourism and hospitality boards and now focuses on connecting a 40-year-old dance brand with the next generation of dancers, directors and families.
Hovr
Hovr is a Philadelphia-based marketing technology company that layers interactive, vertical-video experiences on top of existing hotel and resort websites. Its patented, no-code software lets marketers drag and drop video content - pulled from YouTube, Vimeo, Matterport, TikTok, and Instagram or uploaded directly - over static web pages using tools like Highlights, Anchors, Pins, and Pathways. The goal is to turn passive browsing into 'choose-your-own-path' storytelling that lifts guest confidence, engagement, and direct bookings, with a real-time analytics dashboard that ties video interactions to revenue. Hovr grew out of Hio, founder Jason Craparo's earlier networking and events venture.