consumer-packaged-goods
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Jennifer Bentz
Jennifer Bentz spent three decades learning how shoppers reveal what they want. Now Utz Brands’ chief marketing officer is turning that habit of attention into a playbook for a century-old snack company: sharpen the portfolio, test early, and let evidence earn the next bet.
Sean Goldsmith
Sean Goldsmith is the co-founder and CEO of The Zero Proof, an Atlanta-based platform for premium non-alcoholic wine, beer, and spirits. What started in 2019 as a review blog he ran with childhood friend Trevor Wolfe after both took a break from drinking has grown into one of the largest curators and retailers in the adult non-alcoholic category, with 400+ products, owned brands like Lapo's and Saint Viviana, and a Series A backed by Asahi.
William White
William White is the Chief Marketing Officer of Walmart, a role he has held since May 2020. He leads customer insights, brand strategy, and full-funnel marketing for the world's largest retailer, and is credited with steering Walmart's marketing through the pandemic, launching Walmart+, and building the retailer into a more culturally and emotionally connected brand. Before Walmart he spent seven years at Target and nearly nine years at Coca-Cola, where he scaled Coke Zero into a billion-dollar brand. He ranked #4 on Forbes' 2024 list of the World's Most Influential CMOs.
Jaqui Rice Gold
Jaqui Rice Gold is the co-founder and CEO of G.O.A.T. Fuel, a health-forward sports energy drink she launched in January 2020 with her father, NFL Hall of Famer Jerry Rice, and her husband Trevion Gold. Built as the first Black-owned energy drink to lean on cordyceps mushrooms instead of sugar and synthetic stimulants, the brand grew from a pandemic-era direct-to-consumer scramble into a nationally distributed product in tens of thousands of retail doors, with sponsorship deals spanning the Los Angeles Lakers and the WNBA's Chicago Sky.
Jerome Tse
Jerome Tse is the founder and CEO of Berri Organics (also branded Berri Pro), a Southern California maker of certified-organic, plant-based hydration drinks. A Cornell-trained Hotelie and former competitive rower, he built the world's first plant-based organic fitness beverage, Berri Fit, from a dorm-kitchen prototype into a national brand. Its follow-up, Berri Lyte, an organic electrolyte solution, now anchors the company and sells in roughly 2,000 stores including Whole Foods, CVS, Target, Wegmans and Sprouts. Tse was named to the Forbes 30 Under 30 Food & Drink list in 2019, and the company has raised more than $7 million.
Daniel Medvene
Daniel Medvene is the CEO and co-founder of Quantum Energy Squares, a Santa Monica plant-based energy bar company he started in 2019 with partner Leah Marquez. After years of relying on pre-workout powders and gallons of coffee that left him 'wired but tired,' Medvene set out to engineer a cleaner source of all-day energy. He and Marquez ran more than 200 recipe iterations with a sports dietitian, food scientist, and pastry chef before landing on a bar powered by organic green coffee and balanced plant-based macros. The company raised $2.5 million in seed funding in 2021 from a roster of pro athletes, became the official energy bar of the IRONMAN and Rock 'n' Roll Marathon series, and now sells nationally through Whole Foods and Sprouts.
Rosa Li
Rosa Li is the founder and CEO of wildwonder, the sparkling beverage brand she built around the herbal tonics her grandmother brewed in Beijing. A Stanford MBA and former private equity investor, she traded Wall Street spreadsheets for a homemade carbonation rig made from a beer keg, launched in 2020, and landed a deal with DoorDash CEO Tony Xu on Shark Tank in 2023. wildwonder now reaches 3,000-plus retailers across 40 states and has sold millions of cans.
Amanda Luke
Amanda Luke is the CEO of Bonafide Provisions, the family-founded California maker of organic, traditionally-prepared bone broth. A UC Berkeley and Columbia-trained marketer, she spent years building health-and-wellness brands at Safeway and Luvo before joining the small Carlsbad broth company in 2018, rising from VP of Marketing to CEO within roughly a year. Under her leadership the women-led brand pushed beyond frozen broth into keto cups, cooking broths, and shelf-stable pantry products, positioning Bonafide as one of the most recognizable clean-label bone broth names in the United States.
Brooks Powell
Brooks Powell is the founder and CEO of Cheers (formerly Thrive+), a Houston-based consumer health brand built around DHM, a plant extract he first read about as a Princeton sophomore writing a neuroscience paper on alcohol. He licensed a permeabilizer technology from the university, launched in 2017, pitched on Shark Tank, and grew the company past $25M in revenue and 13M+ doses sold. A former religion major and Division I swimmer, he turned a class assignment into a category and earned a spot on the Forbes Next 1000 list.
Debbie Wei Mullin
Debbie Wei Mullin is the founder and CEO of Copper Cow Coffee, a Los Angeles based Vietnamese coffee company she launched in 2016 out of her sister's garage. A UC Berkeley economist and MIT-trained urban planner who once managed supply chains at the World Bank, she turned her mother's Vietnamese heritage into a single-serve pour-over inspired by the traditional phin filter. The company has sold more than 20 million coffees, reached over 3,000 retail doors including Target, Whole Foods and Costco, and pays its Vietnamese farmers roughly twice the market rate. She pitched on Shark Tank Season 12 in 2021.
Kerry Song
Kerry Song is the founder and CEO of Abbot's (formerly Abbot's Butcher), a Costa Mesa, California plant-based meat company she launched in 2017. A Princeton economics graduate who once worked in finance at Morgan Stanley and Citigroup and spent five years as a brand strategist for Tony Robbins, she built Abbot's around a strict clean-label promise: no gluten, no soy, no gums, no synthetic flavors, no preservatives. The brand became the only Whole30 Approved plant-based meat and grew from a Venice farmers-market table into a category leader stocked in thousands of retailers including Sprouts, Publix and Target.
David Lester
David Lester is the co-founder and former President of OLIPOP PBC, the prebiotic soda brand that grew from a $100,000 bet into a $1.85 billion company in under seven years. A former Diageo brand marketer who worked with Smirnoff, Gordon's Gin, and Johnnie Walker across three continents, Lester paired his CPG expertise with co-founder Ben Goodwin's scientific formulation genius to create a soda that supports gut health without sacrificing the nostalgia of a cold fizzy drink. OLIPOP now generates over $425 million in annual revenue, holds 65,000+ retail doors, and controls 87% of the functional soda category - a category it essentially invented.
Guru Hariharan
Guru Hariharan is the Founder and CEO of CommerceIQ, a unicorn-valued AI platform that helps 2,200+ consumer brands - from Nestle to Kellogg's - automate and optimize their retail ecommerce operations across Amazon, Walmart, and other major retailers. A veteran of Amazon and eBay, he co-invented the Amazon Selling Coach, sold his first company Boomerang Commerce's analytics unit to Lowe's in 2019, and pivoted to build CommerceIQ into a $136.6M ARR business by 2024. In May 2025, he launched AllyAI, a suite of agentic AI teammates purpose-built for retail - a product he describes as pioneering the next era of algorithmic commerce.
Sean Banks
Sean Banks is the founder and CEO of Krisp Drinks LLC, a Harrisburg, Pennsylvania beverage company that makes Krisp Flava, Krisp Fruitish, and Krispwtr - a line of zero-sugar flavored spring waters sourced from Pennsylvania's Locust Mountains. He built the company from a convenience-store insight into a brand now stocked at Giant Food Stores, Amazon, and bodegas across all five New York City boroughs, while running it as a family operation with his wife and daughters.
Michael Mauze
Michael Mauze is the Co-Founder and General Partner of VMG Partners, a San Francisco-based consumer-focused growth equity firm he co-founded in 2005. With a career spanning investment banking at PaineWebber and Lehman Brothers to private equity at TSG Consumer Partners, Mauze has spent decades backing consumer brands before 'consumer' became the hottest word in venture capital. VMG has backed over 60 brands including Spindrift, Drunk Elephant, KIND Snacks, and Daily Harvest, and closed its sixth fund at $1 billion in 2025. Beyond the portfolio, Mauze is known for his jazz philanthropy, a five-year cross-country bicycle odyssey, and a $3 million gift to his alma mater Davidson College.
Will Salcido
Will Salcido is the Co-Founder and CEO of Bedrock Analytics, an AI-powered CPG data analytics platform that transforms syndicated and retailer data into compelling sales stories for consumer goods manufacturers. A Cornell-trained economist who cut his teeth at Nestlé, Novartis, Ghirardelli, and Lindt & Sprüngli across 12 countries, Salcido bet half his 401(k) on the idea that data storytelling - not raw dashboards - was the missing link between CPG brands and retail shelf space. Today, Bedrock tracks over $100 billion in CPG sales monthly, serves clients across 350+ product categories, and runs a multi-model AI stack using ChatGPT, Claude, and Llama to automate insight generation at scale.