"AI is the new UI." — said in 2017, before it was fashionable.
Soni's career is defined by a series of deliberate jumps — each one requiring him to become a different kind of operator. At Google, he learned product discipline at internet scale. At Motorola, he learned hardware-software integration and the consumer trust required to put a microphone in your pocket. At Flipkart, he learned what it feels like to run product for a company fighting for its life in real time.
The founder chapter is the synthesis. Every lesson — about go-to-market, about hiring, about when to listen and when to move — shows up in how Suki is built. He calls the ideal Suki hire a "fellow founder": someone who will handle any task, no matter how unglamorous, because they believe in the mission.
He also practices what he preaches on persuasion: when interviewing candidates, he actively tries to talk them out of joining Suki. The ones who stay convinced after that conversation are the ones who will work when it is hard.
The competitive moat Soni is building is not just data or algorithms — it's integration depth. Suki connects to Epic, Meditech Expanse, and other major EHR systems. Its partners include health systems at every scale, from large academic networks like MedStar (300+ care locations) to county hospitals and rural clinics. The Zoom Ventures investment specifically unlocks deeper telehealth integration, extending Suki's ambient capabilities into remote care settings.
Soni's long game: a quiet presence — AI embedded so deeply in clinical workflow that clinicians stop noticing it, while it handles documentation, coding, order staging, and patient summaries in the background. The goal is for Suki to become infrastructure. Infrastructure doesn't need to be flashy. It just needs to work every time.