
Vijay Sajja built Evergent around a stubborn problem: the software behind a subscription could rarely keep up with the person paying for it. His answer has taken him from a Menlo Park garage to a partnership with the NBA.
Selling a cloud subscription takes a click. Making every supplier, reseller, renewal, and invoice agree is the business CloudBlue built.
Privé became Recurly Commerce by helping Shopify brands make subscriptions more flexible. Its useful insight: a customer with too much product may need a different schedule, not another discount.
The first sale gets the applause. Recharge built a business around the quieter question: what makes a customer come back?
A reader can be worth more than a subscription. Piano helps publishers work out when to ask for money, when to ask for a relationship, and when to let the story run.
One card number for every shop, a spending ceiling for every subscription. Privacy.com puts boundaries around online payments - and the machinery it built became a second business.
A mobile offer is only as nimble as the machinery that prices it. MATRIXX built that machinery for real-time commerce - and Amdocs paid approximately $197 million to bring it in-house.
Turnstile is betting that the most dangerous moment in a software sale comes after everyone celebrates - when a human must translate a bespoke contract into a bill that is actually correct.
Evergent sits between the play button and the payment rail, quietly deciding who gets access, what they owe and which offer might keep them from leaving. Its pitch to media and telecom operators is simple: modernize the money layer without detonating the old stack.
The Chennai-born software company spent years making recurring invoices less painful. Now it is betting that the hardest part of the AI economy will not be building products - it will be deciding how, when and what to charge.

From car strategy and field sales to fintech SaaS and streaming economics, Evergent's Chief Business Officer has made a specialty of translating between products, markets and the people who must make them work.
Ordergroove sells brands a simple, expensive idea: the cheapest customer to acquire is the one who already bought. Here is how a company started in a Manhattan apartment built the plumbing behind the subscribe-and-save button.
AlphaOTT is a Miami-based IPTV and OTT technology company that gives telcos, ISPs, cable operators and businesses the software to launch their own branded streaming service. Its carrier-grade suite - the CORE middleware, FRONT apps for 16-plus platforms, a CDN, transcoder and anti-fraud security layer - lets an operator run live TV, video-on-demand, billing and subscriber management end to end. The platform has been deployed in more than 40 countries and serves over two million subscribers.
Cledara is a software management and spend platform that helps growing companies discover, buy, manage and cancel their SaaS subscriptions from one place. By pairing virtual cards with a system of record for every application, Cledara gives finance and IT teams real-time visibility into software costs and usage, automates invoice collection and accounting, and enforces approval workflows. Founded in 2018 by Cristina Vila Vives and Brad van Leeuwen, it serves 1,000+ customers across 32 countries.
Stay AI is a Shopify-native subscription and retention platform that helps direct-to-consumer brands turn subscriptions into a growth channel rather than a simple billing tool. Founded in 2021 by ecommerce operators Gina Perrelli, Pierson Krass, and Taylor Cawiezell, the platform pairs a no-code, marketer-friendly customer portal with AI-driven churn prediction, smart dunning, cancellation surveys, and A/B testing. More than 500 brands - including OLIPOP, Magic Spoon, Momofuku, Lemme, and ARMRA - use Stay AI to reduce churn, lift recurring revenue, and increase customer lifetime value.
Zenskar is an AI-native billing and revenue automation platform for complex B2B businesses. It combines usage-based billing, revenue recognition (ASC 606/IFRS 15), collections, usage metering and SaaS analytics into a single order-to-cash system, layering AI agents on top so finance teams can automate invoicing, dunning and month-end close without engineering support. Founded in 2021 by Apurv Bansal and Saurabh Agarwal, the New York-based company has raised roughly $24-63M and serves SaaS, cloud infrastructure, AI and fintech companies with dynamic pricing, prepaid credits, multi-entity and multi-currency needs.
Lago is an open-source billing and metering platform that lets companies build usage-based, subscription, and hybrid pricing models without building a homegrown billing stack from scratch. Founded in 2021 by two early Qonto employees, it offers a free, self-hostable core plus managed cloud tiers, and is used by companies such as Mistral AI, PayPal, Groq and Synthesia to meter events and issue invoices at scale.
Gravy is an Atlanta-area fintech that recovers failed subscription payments for recurring-revenue businesses. Instead of leaning only on automated dunning software, Gravy pairs workflow automation with U.S.-based retention specialists who personally reach out to customers whose cards declined - by email, text and sometimes a live agent. Founded in 2017 by Casey Graham and Renee Weber, the company says it has returned more than $500 million to hundreds of clients and lifts recovery rates from the industry-typical ~15% toward 80%.
ScribeUp is an AI-powered, embedded recurring-bill and subscription management platform for banks, credit unions and fintechs. Founded by four MIT Sloan MBAs, it started as a consumer subscription manager, grew past 10,000 users, then pivoted to B2B - letting financial institutions embed subscription tracking, automated cancellation and a payment updater directly inside their own apps to deepen customer relationships and win card primacy.
Youtility is a London-based fintech that lets banks and money apps embed household-bill management directly inside their own experience. Through APIs, its technology lets consumers compare, switch, renew and manage energy, broadband, digital TV and mobile contracts without ever leaving their banking app - turning a dreaded admin chore into a few taps that save the average switching household around £234 a year. Founded in 2016 by early open-banking believers, Youtility now powers subscription management for partners including Santander, Virgin Money, Wagestream and Pockit.
Jordan Mackler is the CEO and Co-Founder of ScribeUp, an AI-powered embedded subscription management platform helping banks and credit unions give their members full visibility and control over recurring bills. A University of Michigan and MIT MBA graduate who left his MBA program mid-stream to build ScribeUp, Mackler has grown the company from idea to a $3M seed-backed fintech with partnerships across a growing network of credit unions - turning the mundane problem of mystery subscription charges into a strategic retention weapon for financial institutions.
Sticky.io is a San Francisco-based revenue optimization platform for high-volume subscription and ecommerce brands. Built on an intelligent payments engine, it pairs a headless CRM, a conversion-focused checkout and funnel builder, AI-driven payment recovery, and orchestration across 160+ gateways. The platform supports roughly 72 million subscriptions and processes more than $12 billion in transactions annually, helping merchants reduce silent churn and recoup failed payments.
DubClub is a Chicago-based platform where sports bettors find, follow, and subscribe to vetted handicappers ("cappers") for premium picks and analysis delivered by text, email, and Discord. It gives creators the tools to monetize their betting content - payments, subscriber messaging, and community - while giving amateur bettors one trustworthy place to access expert plays. Backed by a $7.5M Series A led by Renegade Partners, DubClub's tagline is "Win More Together."
Oracle Sales Cloud (CX Sales) is Oracle's enterprise-grade cloud CRM platform that combines sales automation, AI-driven forecasting, configure-price-quote (CPQ), and subscription management into a single suite. Built on Oracle Fusion Cloud, it connects directly with Oracle ERP and supply chain data, letting sales teams quote accurately, close faster, and forecast confidently - without the integration tax that plagues competing platforms. With 5,500+ enterprise customers and $57.4 billion in annual parent revenue, Oracle Sales Cloud targets large organizations that demand reliability, data depth, and AI at scale.
Nue.io is a unified quote-to-revenue platform built natively on Salesforce that enables B2B SaaS companies to price, quote, sell, bill, and recognize revenue across any channel, pricing model, or mid-term change. Founded by veterans from Zuora, Salesforce Steelbrick, and Anaplan, Nue replaces the patchwork of legacy CPQ and billing systems with a single data model spanning from pricing through billing. Trusted by companies like OpenAI, Glean, Jasper, and Chili Piper, Nue has achieved 3x year-over-year growth and raised $35M to date.
Brian Bogosian is President, CEO, and Chairman of Sticky.io, a San Francisco-based headless CRM and subscription payments platform that processes over $12 billion annually and powers 72 million+ subscriptions. A veteran technology executive, he previously led Good Technology (formerly Visto) as Chairman, President & CEO for a decade, growing it to become the industry's first mobile enterprise unicorn valued at $1.25 billion with 500+ employees in 10 countries. He founded Salt Technology and acquired LimeLight CRM - which he rebranded as Sticky.io in 2020 - to build a comprehensive payment orchestration and ecommerce retention platform backed by $90 million in debt financing from Goldman Sachs Asset Management and others.

Zaymo is a YC W24-backed B2B SaaS company based in Lehi, Utah that turns static marketing emails into interactive mini-apps. Built on AMP for Email technology and deeply integrated with Klaviyo and Shopify, Zaymo lets ecommerce brands embed one-click purchasing, subscription management, review collection, and gamified elements directly inside the inbox — no redirect required. Customers report 12–15X ROI, 24–52% reductions in subscription churn, and conversion lifts that static email simply cannot match.