Most billing software was built for a tidy world: a flat monthly fee, a predictable renewal, a spreadsheet that mostly balances. Then software started charging by the API call, the seat, the gigabyte and the outcome - and the old systems buckled. Zenskar is a bet that the fix is not another dashboard bolted on top, but a rebuild of the machinery underneath.
Zenskar is an AI-native billing and revenue automation platform for complex B2B businesses. It runs the entire order-to-cash cycle - turning a signed contract into an invoice, a payment, recognized revenue and a clean set of books - inside one system rather than a patchwork of tools and manual steps.
The company was founded in 2021 in New York by Apurv Bansal, who serves as both CEO and CFO, and Saurabh Agarwal, the chief product and technology officer. Both are second-time founders: Bansal previously built Wishpicker (acquired by Snapdeal) and did product work at Google; Agarwal co-founded BC Jukebox (acquired by Gaana) and worked as a quant at Deutsche Bank.
Before writing customer-facing code, the pair interviewed more than 500 finance leaders - from pre-revenue startups to companies operating at AWS scale. The recurring complaint was not a lack of tooling. It was that the systems beneath the tooling assumed a simpler business than the one finance teams were actually running.
They spent roughly six months on system design and architecture before launch, an unusually patient start that reflects the nature of the problem. Billing is infrastructure. When it bends the wrong way, revenue leaks, audits stall and engineers get pulled off product to change a price.
