YesPress Profile
The Inbox Is Now
A Store.
Left to right: Santiago Gomez Paz (CPO), Daniel Jones (CTO), Brice Douglas (CEO) - collecting $30,000 at the Utah Entrepreneur Challenge, 2023. A winning habit. Photo: BYU.
Every time an ecommerce brand sends a marketing email, the same ritual plays out. A customer opens the message, sees something they want, clicks a link, waits for the website to load, logs in, remembers their password, and maybe - maybe - completes the purchase. Each of those steps is a door. Doors close.
Zaymo takes the doors off entirely.
The Lehi, Utah startup builds interactive email experiences that let customers buy products, cancel or pause subscriptions, leave reviews, and fill out surveys without ever leaving the inbox. No redirect. No login. No friction. Just a click, and done.
"Make something that people want. Everything else is ancillary to that."
- Brice Douglas, CEO & Co-Founder, ZaymoZaymo is not a newsletter tool. It is not a drag-and-drop template editor in the conventional sense. It is an infrastructure layer sitting between Klaviyo, Shopify, and your subscribers' Gmail accounts - transforming a flat, static HTML document into a live mini-app. The technology underpinning it is AMP for Email, an open standard originally developed by Google that most email marketers have never heard of. Zaymo heard of it, built on it, and made it available to any brand in under a minute.
The timing is right. Email is the highest-ROI channel in ecommerce. The average DTC brand sends dozens of campaigns per month. The inbox is already the primary touch point for post-purchase communication, subscription management, and retention. Zaymo's bet is that the inbox does not need to hand off to the website at all - it just needs more capability.
Zaymo is built on AMP for Email - the open standard Google engineered to make emails dynamic. Most email platforms ignored it. Zaymo turned it into a product any Klaviyo user can deploy without touching a line of code.
Install Zaymo from the Klaviyo App Marketplace. Connect your Shopify store. Takes minutes.
Drag interactive blocks into your existing Klaviyo email templates. No code. No developers. No waiting.
Gmail, Yahoo Mail, and Apple Mail render the full interactive experience. Outlook gets a clean static fallback - no broken emails.
Subscribers buy, review, and manage subscriptions inside the inbox. You watch the analytics dashboard light up.
Complete a purchase without leaving Gmail. No redirect, no login prompt, no abandoned cart.
Edit, pause, or cancel a subscription from within the email. The single biggest lever for reducing churn.
Star rating plus text review collected inside the message. 42% higher completion than redirect-based requests.
Scratch-and-reveal promos, card flips, and confetti. Available on the free tier. Because delight is a strategy.
Multi-screen conditional-logic surveys inside one email. Get answers without sending your subscribers to a third-party form tool.
Capture Postscript SMS subscribers directly from the email. No landing page required.
The story of Zaymo begins, as many good Utah startup stories do, with students who probably should have been studying. Brice Douglas, Daniel Jones, and Santiago Gomez Paz met at a BYU hackathon, won the competition, and were awarded a trip to Italy. Somewhere between the award ceremony and the return flight, they decided their complementary skills were worth more than their degrees. They dropped out.
They did not immediately build software. Wisely, they spent 18 months consulting and testing the market before writing a single line of product code - a discipline that is rarer than it sounds in early-stage startups. When they did build, they built something grounded in a real technical insight: AMP for Email was sitting there, underused, capable of turning any inbox into a mini-app platform. The only thing missing was a no-code layer on top.
Ran corporate strategy at a public YC company. Investment intern at University Growth Fund. The sales and operations engine of the trio.
BYU dropoutFormer Google Gmail team. Pioneered interactive email features with 3x completion rate improvements. Synthetic data research at MIT. Won the Levinthal Fellowship. Obtained an O-1 visa to stay in the US and build Zaymo.
Ex-Google · MITAI and biotech research at Harvard Medical School. Published researcher. Won $900K+ in pitch competitions as an undergraduate. Enterprise software sales experience at an early-stage startup.
BYU dropout · Harvard ResearchThe team's credentials alone do not explain Zaymo's early traction. What explains it is that Santiago Gomez Paz spent time at Google figuring out that interactive emails convert at 3x the rate of static ones - and then watched the industry ignore the finding. Zaymo is, in a sense, the product of an insight that took years to find a proper home.
Three BYU students meet at a hackathon, win a trip to Italy, and decide to drop out and build together.
Raise $700K pre-seed from Peak Ventures, Handshake, and angels including Mike Levinthal of Mayfield Fund. Win $30,000 grand prize at the Utah Entrepreneur Challenge.
Official product launch. Y Combinator W24 cohort. Close $500K YC convertible note.
Launch in-email actions, Postscript SMS integration. Expand to Shopify App Store for self-serve distribution.
Just Ingredients reports 15X ROI. Buoy reports 52% subscription churn reduction. Team reaches approximately 13 people.
Zaymo publishes case studies for its customers. The pattern is consistent: removing friction between intent and action produces measurable commercial outcomes. Here is a sample across churn reduction and ROI metrics.
These are not cherry-picked outliers from a private beta. Zaymo publishes case studies covering different product use cases - subscription churn prevention, post-purchase upsells, abandoned cart recovery, and review collection. The results hold across health supplements, food and beverage, outdoor gear, and wellness verticals.
The mechanism is the same in each case. Reduce the number of steps between a customer's current state (reading an email) and the desired action (buying, reviewing, managing a subscription). Friction is the enemy of conversion. Zaymo's entire product thesis is applied friction reduction.
Zaymo has raised from investors who know the SaaS and ecommerce ecosystem. The $700K pre-seed in August 2023 came before a full product was live - a bet on the team and the thesis. Y Combinator followed in Winter 2024.
The dirty secret of email marketing is that the channel generates enormous top-of-funnel activity and loses enormous bottom-of-funnel revenue to the redirect. A customer clicks a link in an email, the page takes two seconds to load, they switch apps, they forget. The industry calls this "abandonment." Zaymo calls it solvable.
The approach is not to build a better email template editor. There are hundreds of those. The approach is to change what an email can do at the protocol level, then wrap that capability in a no-code interface that any Klaviyo user can access without a developer standing by.
"The inbox is already your highest-engagement channel. All Zaymo does is let it finish the job."
- Zaymo product positioningThe competitive moat is a combination of technical depth (AMP for Email is not trivially implemented at scale), a graceful fallback system for non-AMP clients like Outlook, and integrations that go deep enough with Klaviyo and Shopify to make deployment genuinely fast. The 2.5-month payback period is not a marketing claim - it is the kind of number that closes 70% of demos.
Official links, press coverage, and resources for ecommerce brands evaluating Zaymo.