
The founder of Custom Creatives learned to sell before he learned to delegate. Two decades later, his work in agency coaching and voice AI keeps returning to the same question: who will actually get the job done?

He learned to sell at the doorstep, built a company with his brother, and moved his family across an ocean. For Medisafe co-founder Omri Shor, growth eventually meant learning when to step back.
He joined UFP as a sales trainee in 1998. Twenty-six years later, Will Schwartz became CEO, carrying an education in customers, factories and the cost of getting things from one place to another.

She grew up checking store shelves with her father. At Clorox, Linda Rendle turned that early education into a career spent learning how products move, how teams work and when a leader needs to speak plainly.

After leading customer service at El Al, Oren Cohen Butansky joined AIG Israel as deputy CEO. His preferred introduction to a new industry involves the work its newest employees have to learn.

After turning $5,000 into 1-800-HANSONS, Brian Elias sold a majority stake and started again with his son. The second act puts a lifetime of sales lessons to work, one floor at a time.
A failed acting plan sent him into New York real estate in 2008. Now his brokerage treats a camera, a classroom and a sales desk as parts of the same business.
At Workstream, Anne Armistead works in the measured language of account development. Away from the sales floor, a guitar, a Utah ranch and a preference for overlooked work reveal the more interesting rhythm underneath.
Sam Blond is a go-to-market operator turned founder who built his reputation scaling startup sales teams. He was VP of Sales at Zenefits and Chief Revenue Officer at Brex, where he helped drive revenue from near zero to roughly $400M ARR. After an 18-month run as a partner at Founders Fund, he decided investing was not his fit and went back to operating. In 2026 he co-founded and now leads Monaco, an AI-native sales platform for startups, alongside his brother Brian Blond.

Anuj Jalan is the Vice President of Sales Marketing at Microsoft, based in Chandigarh, India. He has built his career across major technology and services firms, moving from process development at Genpact and customer support at Dell to senior sales and marketing leadership at one of the world's largest technology companies. With an MBA from Symbiosis Institute of Management Studies and a background spanning recruitment, operations, and client engagement, Jalan represents the archetype of a career professional who climbed the ranks through diverse industry exposure in India's booming tech sector.
Scott Sackett is Chief Advisor to the CEO at Artifex Software, the San Francisco company behind Ghostscript, MuPDF, and PyMuPDF. He has been at Artifex since January 1998, spending more than two decades running sales and licensing before shifting into an advisory seat. Before software, he was a working musician in the Bay Area and then an airline pilot for Braniff. He lives in Krum, Texas, and sits on the Denton Record-Chronicle editorial board.
Alex Hormozi is an Iranian-American entrepreneur, investor, and author who built and exited seven companies without outside capital before founding Acquisition.com, a holding company with 16+ portfolio businesses generating $200M+ in annual revenue. His $100M book series has sold over 5 million copies, including $100M Money Models which broke the Guinness World Record for fastest-selling non-fiction book in August 2025. He co-runs Acquisition.com with his wife and CEO Leila Hormozi and is a co-owner of Skool.com.
Jason Neubert is AVP Sales - Data & Insights at Adobe, based in Lehi, Utah, where he leads sales efforts around Adobe's analytics and data intelligence portfolio — including Customer Journey Analytics, Adobe Analytics, and the B2B Edition suite. With over 15 years at Adobe, he has climbed through account executive, senior manager, and regional VP roles, building a reputation for translating complex data products into measurable business outcomes for enterprise buyers. Off the clock, he's a championship-winning volleyball coach whose teams at Lone Peak High School and Utah Reign Volleyball Club claimed multiple state and regional titles.
Jennie Strobeck is AVP of State & Local Sales, Digital Media at Adobe, where she leads government sales strategy across city, county, and state agencies. With a career spanning enterprise tech sales at DLT Solutions, immixGroup, and Avaya Government Solutions, she has spent over two decades at the intersection of technology and public sector transformation. At Adobe, she previously served as Chief of Staff and Channel Sales Manager before stepping into the AVP role in 2022. She is particularly focused on digital accessibility, helping governments meet DOJ WCAG compliance requirements and modernize document workflows at scale.
Joshua Christensen is the AVP of Customer Growth at Adobe, based in Salt Lake City, Utah. With a career spanning nearly two decades in enterprise software sales and business development, he has grown from frontline sales roles at companies like Workfront to senior leadership at one of the world's largest digital media and marketing technology companies. He holds an MBA from Westminster College and a BASc from the University of Utah, combining formal business education with deep SaaS industry expertise. Colleagues describe him as a results-driven leader who genuinely invests in developing the people around him.
Michael Keister is a technology sales executive and AVP of Media & Entertainment at Adobe, based in Portland, Oregon. With over 15 years of experience in digital marketing and B2B SaaS sales, he has built and led high-performing revenue teams at companies including Zapproved (as CRO), Provana, Airship, Lytics, and Jive Software. Keister brings a track record of designing and executing revenue strategies in media, entertainment, retail, financial services, and technology sectors, and holds a BS in Finance from Oregon State University.
Peter Cray is VP Strategy & Operations for AWS Sales, Marketing and Global Services at Amazon Web Services, where he oversees go-to-market strategy, business and sales operations, competitive strategy, and field marketing across 122 subsidiaries worldwide. With nearly three decades in enterprise technology, he spent 15 years at Microsoft in increasingly senior roles - including COO & Chief Business Officer for Microsoft China & Greater China Region - before joining AWS in 2022. He reports to Greg Pearson as part of AWS's integrated global sales organization alongside peers Dave Levy and Robert Chu.
Dan Lee is the Co-Founder and CEO of Nooks, an AI Sales Assistant Platform that automates the manual busywork of sales development reps so they can focus on the human side of selling. Born in Manhattan and raised in New Jersey, Lee studied AI at Stanford (BS '21, MS '22), did ML stints at Scale AI and Cerebras Systems, and co-founded Nooks in 2020 with Stanford classmates Rohan Suri and Nikhil Cheerla. The company has raised $70 million in total funding, including a $43M Series B led by Kleiner Perkins in October 2024, and was named a Forbes 30 Under 30 AI honoree in 2025.
Chase Roberts is an AI Ops Partner at Andreessen Horowitz (a16z), where he supports the firm's infrastructure team across AI operations, go-to-market strategy, and portfolio company scaling. A self-described 'VC coach for entrepreneurs,' he built his career across five years at Box in sales and partnerships, a stint launching Segment's BD function, and a tenure as a principal at Vertex Ventures US before serving as COO at Northflank - a developer platform startup he had personally backed. Now at a16z, Roberts brings a rare operator-investor hybrid lens to the AI infrastructure moment, writing and thinking publicly about why AI will expand enterprise software markets rather than shrink them.

Zach Vidibor is the co-founder and CEO of Octave, a San Francisco-based AI go-to-market platform that serves as the context engine for B2B revenue teams. After 15 years selling for LinkedIn, DocuSign, Dropbox, and others, he grew frustrated watching company strategy dilute before it ever reached the frontline - so he built the fix. Octave, which raised $8.4M across pre-seed and seed rounds, lets GTM teams codify their ICPs, value propositions, and competitive positioning so AI agents can generate genuinely differentiated outreach instead of generic noise.

Collin Stewart is the Co-Founder and CEO of Predictable Revenue, the B2B sales outsourcing company that has booked 10,000+ meetings for 55+ companies including Toptal and Vox Media. A self-described 'failed musician' turned one of North America's most trusted voices in sales development, Collin built his company from 1,100 LinkedIn messages and near-bankruptcy to $1M ARR in under a year. He hosts the Predictable Revenue Podcast (400+ episodes) and published his debut book, The Terrifying Art of Finding Customers, in October 2025.

Jason Lemkin is the founder of SaaStr - the world's largest B2B/SaaS community, conference, and fund - and the co-founder of EchoSign, which he sold to Adobe in 2011 and scaled to $100M+ ARR. Known as the 'Godfather of SaaS,' he built a media and investment empire from a Quora side project, deployed $200M+ into unicorns including Algolia, Talkdesk, and Pipedrive, and now runs an eight-figure business with 3 humans and 20+ AI agents. His daily 5 AM LinkedIn posts and @jasonlk Twitter presence have made him one of the most influential SaaS voices globally, with 279,000+ LinkedIn followers and 185,000+ on Twitter/X.

Max Altschuler is a serial entrepreneur, venture capitalist, and author who built Sales Hacker from a 4-person meetup into a 170,000-subscriber media company, sold it to Outreach, re-bought it back, and then accidentally founded GTMfund - a $76M operator-led VC firm. He wrote three books (including the Wiley bestseller 'Hacking Sales'), invested early in Outreach and Gong, and is now one of the most influential voices in go-to-market strategy and B2B sales.

Scott Leese is a 6x sales leader, 5x founder, 3x author, and one of the most authentic voices in B2B sales. He scaled six consecutive early-stage startups from near-zero to $25M+ ARR, survived nine surgeries and beat opioid addiction, and turned those experiences into a consulting empire, a Costa Rica surf-and-sales retreat, and three bestselling books. Based in Austin, Texas, he now runs Scott Leese Consulting, Surf and Sales, GTM United, Thursday Night Sales, and Milos Ventures - a new venture fund investing in AI, robotics, and cleantech.

Steli Efti is the co-founder and CEO of Close.com, a bootstrapped CRM platform generating $40M+ ARR that he built by accident - he was running an outsourced sales agency for 200+ startups when he realized the internal software he built to manage it all was the actual product. A high-school dropout from Germany with Greek immigrant parents, he moved to Silicon Valley on a one-way ticket, got rejected by Y Combinator 6 times before being accepted, and has since become one of the most respected voices in startup sales - known for the 48-email follow-up that landed an investor, a no-BS philosophy, and a side podcast about philosophy, literature, and inner life that has nothing to do with business.

Sophie Buonassisi is SVP of Marketing at GTMfund and GTMnow, where she leads a 58,000+ subscriber newsletter and media brand at the intersection of go-to-market strategy, venture capital, and B2B SaaS. A criminology graduate turned growth marketer, she spent 4.5 years as the first GTM hire at Spiralyze before standing out from 400+ applicants to join GTMfund. She transformed the GTM Newsletter into GTMnow - a full media brand that includes the reacquired Sales Hacker podcast (622+ episodes), a private Inner Circle community, and editorial content reaching 50,000+ founders, GTM leaders, and investors globally.

Florin Tatulea is a Toronto-based sales development leader, founder, and creator who built a 74,000+ follower LinkedIn audience by teaching SDRs and AEs how to actually hit quota. Currently Head of Sales Development at Common Room and GTM Engineer in Residence at ZoomInfo, he founded Sales Flo to run workshops and training for reps at Shopify, Zendesk, Clearbit, and others. His Substack newsletter 'Prospecting from the Trenches' reaches 12,000+ subscribers with tactical cold email and prospecting advice drawn from real-world experience scaling teams and generating $3M in pipeline.