Selling Data at the Company That Builds It
Most enterprise software salespeople learn the product from slide decks. Jason Neubert learned it by watching Adobe build Customer Journey Analytics from the ground up - and then spent years explaining it to the buyers who needed it most. He joined Adobe in February 2010, back when the analytics landscape still ran on SiteCatalyst, and has watched every major platform shift since: the pivot to cloud, the emergence of real-time data pipelines, and now the B2B reinvention of CJA that tracks buying groups the way a field rep tracks a multi-stakeholder deal.
That institutional memory is not incidental. It is precisely why he is now the person Adobe puts in front of its most complex enterprise deals. He rose through the ranks methodically - Senior Account Executive, Sr Manager Inside Sales for Strategic Accounts, Regional VP Sales - before landing at AVP Sales - Data & Insights, the role he holds today from Lehi, Utah, one of the most active tech corridors in the western United States.
"Beyond individual clicks to deliver account-based insights - tracking buying groups, opportunities, and pipeline progression across channels."- Jason Neubert on Adobe Customer Journey Analytics B2B Edition
That quote, pulled from a LinkedIn post Neubert wrote on Adobe CJA's B2B Edition, is also a self-portrait. He is not a metrics-for-metrics'-sake person. The argument he makes to enterprise buyers is always the same: stop measuring page views when what you actually care about is whether the right people at the right account are moving through a pipeline. That is a harder sell than it sounds - because it means convincing a CMO to abandon what they have always measured and trust a different kind of truth.
What makes Neubert unusual among enterprise sales leaders is the range of roles that preceded Adobe. He was inside sales at Sento Corporation, account executive at Digi International, marketing assistant at InstantPresenter.com, and rep at Young Electric Sign Company - a building materials firm that teaches you quickly how to pitch when the customer does not care about technology. None of that is glamorous. All of it is instructive. By the time he arrived at Adobe at the start of the 2010s, he had already learned that the best salespeople are the ones who genuinely understand how the product changes what the buyer can know about their own business.
For Adobe Summit 2026, Neubert partnered with Nicki Hagen to build a virtual session specifically about the fear and inertia organizations feel when migrating off legacy analytics tools toward a CJA-first future. The framework they developed is called the Change Management Blueprint - engage stakeholders early, reframe the migration as transformation rather than IT overhead, and build internal champions before the platform switch goes live. It is the kind of session that would have been useful years earlier to some of Adobe's own customers.
His direct report roster includes Niki Moore as Incoming Sales Velocity Analyst - a title that tells you something about the precision with which Adobe's Data & Insights team thinks about sales performance. In an organization where the product literally measures customer behavior, there is no hiding behind gut feel.
His education is a BS in Business Management with a Marketing emphasis from Utah Valley University - pragmatic, local, and consistent with everything else about how he built his career: incrementally, with attention to the actual work rather than the credential.