customer-journey-analytics
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The Missing Click After the AI Answer
Kubit began with a CTO's irritation at product analytics that separated answers from the underlying data. Now it is trying to join an AI agent's trace to the one result that matters: what the person did next.
Celebrus wants to catch the customer before the click is history
The British software company turns live browsing behavior into marketing decisions and fraud signals. Its bet: the most useful customer data is the data you can act on before somebody leaves.
The Call Was the Conversion. Infinity Finally Made It Count.
A magazine subscription problem produced a call-tracking company. Sixteen years later, Infinity is teaching ad platforms to hear what happened after the phone rang.
Braze and Amplitude Can't Both Be Your Source of Truth
Braze can now answer more questions without leaving Canvas. The smart response is not to crown another dashboard, but to draw a hard line between campaign optimization and company-wide behavioral truth.
Fingermark
Fingermark is a New Zealand technology company that builds purpose-built AI, computer vision, and digital signage for quick-service restaurants. Its platform turns existing store cameras into operational intelligence (Eyecue), powers self-service ordering kiosks (Supersonic), and centrally manages digital menu boards (Supernova) - helping global chains like McDonald's, KFC and Yum! Brands serve customers faster and lift order accuracy and value.
Jason Neubert
Jason Neubert is AVP Sales - Data & Insights at Adobe, based in Lehi, Utah, where he leads sales efforts around Adobe's analytics and data intelligence portfolio — including Customer Journey Analytics, Adobe Analytics, and the B2B Edition suite. With over 15 years at Adobe, he has climbed through account executive, senior manager, and regional VP roles, building a reputation for translating complex data products into measurable business outcomes for enterprise buyers. Off the clock, he's a championship-winning volleyball coach whose teams at Lone Peak High School and Utah Reign Volleyball Club claimed multiple state and regional titles.
Justin Merickel
Justin Merickel is a Vice President of Product Management and Product Marketing for the Analytics Portfolio at Adobe, where he oversees Customer Journey Analytics, Adobe Analytics, and Mix Modeler. With over two decades of experience in digital marketing and data analytics, he has shaped how enterprise brands measure, understand, and act on customer behavior - from his early days at McCann Erickson through senior leadership at Yahoo!, Efficient Frontier (acquired by Adobe), and ultimately Adobe itself, where he has driven major product and partnership initiatives across the Experience Cloud.