marketing-leadership
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Kirsten Flanik Is Rewriting the Brief for Brand Purpose
After 18 years at BBDO, the agency leader chose a smaller, sharper brief: help brands turn purpose into practice without losing the room.
Matthew Strawn Has Built a Career on the Iowa Art of Showing Up
From a Benton County farm to the helm of Strategic America, Matt Strawn has made a specialty of entering complicated rooms, reading the moment and putting service at the center of the work.
Ric Militi Built an Agency Around the Work Most Agencies Send Away
From a borrowed corner of the entertainment business to an Inc. 5000 agency, Ric Militi has spent four decades betting that culture, craft and accountability belong under one roof.
Manny Ataebi Learned the Code. Then He Learned to Sell the Story.
A six-year apprenticeship in code gave Manny Ataebi an uncommon marketing instinct: understand the machinery, strip away the jargon, and make the buyer care.
Pollyanna Ma Makes Complicated Companies Easier to Understand
With a law degree, a classics education and a career spanning toys, beauty tech, insurance and workforce software, SnapCare’s chief marketing officer has made a specialty of translating complexity.
Allison Dancy Makes Complex Markets Easier to Enter
She began in sales, once imagined a life in anthropology, and built a career teaching complicated software companies to speak like their buyers. At Red Oak, that translation job now sits at the meeting point of marketing, finance and compliance.
Meg Powell Is Making the Invisible Infrastructure of Conversation Matter
After moving through agency work, lottery technology, customer intelligence and digital health, Meg Powell arrived at Bandwidth and rebuilt marketing around a deceptively simple idea: the pipes beneath a conversation shape the experience above them.
Maura Ginty Learned the Web by Writing It - Now She Markets for Two Audiences
She began as an online editor who had to code her own pages. Three decades later, Maven Clinic's CMO is still doing the same essential job: making complicated systems legible to humans, while insisting that every fashionable metric earn its keep.
Colleen Barry Makes Privacy Sound Like a Conversation Worth Joining
The Ketch marketing leader began in sales, found her voice in an a cappella group, and now turns the machinery of data permissioning into a lively weekly conversation.
Lindsey Paschal Learned to Market Complexity - Then Took On the Energy Grid
After two decades spent turning specialist software into clear commercial stories, the former teacher and SaaS growth leader has arrived at Energy Exemplar - where the product models systems measured in seconds, decades and continents.
Lynn Tornabene Puts Marketing in the Product Room
After two decades inside digital advertising's pivotal companies, Lynn Tornabene is joining two jobs that businesses often keep apart - and turning the customer feedback loop into the work itself.
Mohammed Ali Has Spent 26 Years Making Complicated Products Easier to Want
From enterprise computing to photographers' portfolios and photoreal 3D, Mohammed Ali has built a career around a deceptively difficult brief: make sophisticated software feel clear, useful and ready for market.
Jai Shankar Has Spent a Career Finding the Moment When Markets Move
From Dubai retail floors to Chennai's digital-commerce corridors, Jai Shankar's career has followed one durable question: when technology changes, how do you bring the market with you?
Diane Carlson Makes Complicated Technology Feel Like the Next Obvious Step
After three decades selling everything from secure deal rooms to invisible biometrics, Modo Labs' chief marketing officer has learned that well-designed technology does not demand attention. It quietly clears the way.
Maya Mason Built Trust for Technology Designed to Disappear
Across flash memory, legal technology and embedded lending, Maya Mason learned to market products that vanish inside someone else’s experience. Her answer is a quiet discipline: earn trust before the sales call begins.
Andréa Mallard Keeps Choosing the Bigger Adventure
A stranded would-be correspondent learned to interview Paris over a pint, then carried that curiosity through IDEO, Pinterest and Microsoft AI. Her career is a case study in choosing the less obvious door - and knowing when a title is only one part of a life.
Debbie Umbach Put an Engineer's Question at the Center of Marketing: Why?
The M-Files CMO learned to speak before every thought felt perfect. Now she is teaching a global marketing team to question the machine, measure the outcome, and keep the people in the system.
Supriyaa Goswami Makes Difficult Software Easier to Explain
The Whatfix marketing chief has spent two decades moving from people systems to product stories. Her recurring lesson is disarmingly simple: adoption begins when complexity stops asking to be admired and starts making itself useful.
Ginny Lobel Makes the Complicated Worth Hearing
Across 25 years of B2B marketing, Ginny Lobel has moved from circulation lists to AI-era data security without losing sight of the useful question: what does the customer need to understand next?
Shoma Thomas Gave 30 Healthcare Brands One Name - and One Story
When a software company became a collection of more than 30 names, Shoma Thomas helped turn the sprawl into WellSky. Her career is a study in making complicated organizations sound - and act - coherent.
Norah McDonald Markets the Video Nobody Sees Until Everybody Needs It
After a career spent turning complicated software into clear business stories, Vbrick's CMO has arrived at a fitting subject: helping companies make their own video useful, secure, and findable.
Tifenn Dano Kwan Wants Marketing to Look in Every Direction
Zendesk's new marketing chief has spent two decades turning scattered teams into operating systems. Her method is unfashionably concrete: learn fast, measure everything, and keep looking left and right.
Amy King Learned to Read Pictures. Now She Makes Complex Companies Legible.
The Relias CMO took an art historian's eye into software, rebuilt marketing around service and curiosity, and gave her team a memorable ritual for getting failure into the open.
Kelli Furrer Is Selling the Story That Makes Space Make Sense
After fifteen years at Dell and a founder turn in public-sector AI, Kelli Furrer took on a stranger brief: make the crowded space above us understandable, useful, and worth acting on.
Wendy Steinle Built Her Career by Measuring What Matters - Including the Cost
The Vertafore CMO has spent decades joining words to data and growth to trust. Her most revealing career move, though, was stepping down, setting a boundary, and discovering that progress does not always point upward.
Dave Deasy Has Spent a Career Making Complicated Technology Easier to Choose
From e-commerce and online privacy to cybersecurity and live AI translation, Dave Deasy has built a career around one stubborn marketing problem: making sophisticated technology useful, legible, and worth adopting.
Jason Lyman Wants Martech to Earn Your Attention
The Customer.io CMO built his career on measurement, trade-offs, and customer evidence. Then he set out to make marketing software feel worth noticing again.
Tamir Sigal Wants Marketing to Give People Their Time Back
The Trintech CMO has spent nearly three decades translating difficult software into human stakes. His method mixes customer evidence, disciplined alignment and a standing invitation to make a new mistake.
Dorota Firek Is Teaching Apartment Marketing to Keep the Door Open
The former beach volleyball player has built a career around reading the open space - first in partnerships, now in the fight to make apartment discovery work after the leasing office goes dark.
Amy Huff Spent 29 Years Learning the Software Before Selling the Story
Before she became Xplor Technologies’ chief marketing officer, Amy Huff trained the users, answered the customers and managed the products. Her 29-year route to the C-suite explains why her version of marketing begins unusually close to the work.