food-marketing
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Mark Cotter and the Trouble with One More Chip
After decades in food marketing, Mark Cotter can admire a new product and still ask whether anyone needs it. The Food Group CEO’s career runs through culinary school, seafood, orange juice and a business that keeps changing how it earns our attention.
Laurie Fleck Knew the Best Time to Leave
She spent nearly eight years turning an agricultural agency into a national specialist. Her final management decision was the rarest one: handing it over before anyone had to ask.
The Ad Agency That Chose Three Fields
Most agencies promise range. Curious Plot built its advantage by drawing a fence around food, agriculture and animal care - then learning nearly everything inside it.
The Food Group Knows Why the Mayonnaise Matters
A 58-year-old agency built a business around an easily missed truth: food is sold twice - first to the people who serve it, then to the people who eat it.
The Ad Agency That Put Feelings Ahead of Facts
Signal Theory spent half a century learning that people rarely buy for the reasons they recite. Its answer is an agency built to find the emotional signal hiding underneath the sensible explanation.
John January Built an Advertising Career by Following the Strange Signal
The Signal Theory co-CEO has spent three decades turning curiosity into an operating system - from farm-country solitude and homemade films to behavioral science, food brands and one enduring rule: make the thing.
RMD Lives Inside Food. That's the Whole Point.
Three decades inside food, beverage, and CPG have given RMD the category fluency to help challenger brands win consumers and the gatekeepers who shape what sells.
The Farm Kids Who Put the Meeting Before the Marketing
Before C.O.nxt makes the ad, buys the media or rebuilds the website, it tries something unfashionably analog: getting the people inside a company to agree on what their brand means.
The Agency Between the Ingredient and the Aisle
MarketPlace built a business in the narrow, consequential gap between what a nutrition product does and why anyone should care. Its advantage is not louder advertising. It is knowing the molecule, the buyer, and the shelf at the same time.
The Agency That Chose Three Verbs
For three decades, Portland's Sasquatch Agency has organized its business around a suspiciously simple appetite: eat, drink, play. The trick is what happens after choosing a narrow lane - and learning every shelf, trail and tap handle inside it.
The Little Agency That Teaches Wine Country to Speak
Solterra Strategies built a business by spotting the detail a committee overlooks and a traveler remembers. Its real product is not publicity. It is a usable story about place.
The Farm Doesn’t Need a Louder Ad. It Needs a Better Story.
From a Fresno office, Root Creative Marketing turns the hidden competence of farms, food producers and rural businesses into brands people can recognize - and sales teams can actually use.
Noble West sells the story behind your dinner
A fifth-generation farmer built an agency for the people who grow our food. Its real assignment: make the difference between two bags of rice matter to the person buying one.
Mari Loewen Built a Food Brand Around the Small Rituals That Make a Life
She turned a kitchen-table magazine into an education in publishing, digital reinvention and retail - then brought the same editorial instinct to the grocery aisle.
Corrie Mueller Is Taking a Global Marketing Playbook to the Snack Aisle
After senior Reckitt assignments across Canada, the United States and Asia, Corrie Mueller has moved into a different kind of consumer ritual: the everyday snack. Her new brief at Johnvince Foods joins brand craft to the machinery of sourcing, roasting, packing and retail scale.
Janet Conning Makes the Business Case for Better Bread
At Bäckerhaus Veit, Janet Conning works where old-world baking meets the modern deli case. Her public comments reveal a marketer focused on the small product decisions - from slice size to half-loaf formats - that turn craft into a useful customer proposition.
Tabata Gomez Knows the Brand Begins at the Table
From cosmetics to power tools to the spice rack, Tabata Gomez has carried one operating idea across categories: get close to the consumer, give teams a clear vision, and move while the moment is still alive.
Alejandra Gonzalez learned English from Friends and built a career selling chicken across 40 countries
From a bank teller's desk in El Salvador to the marketing chair at KFC's 40-country Latin American business, on a passport full of stamps and a habit of applying for jobs she wasn't ready for.