brand-marketing
(89)
The Producer Behind AWS re:Invent
She turned a cloud computing conference into one of tech's biggest annual gatherings, and she runs it from a small mountain town in Oregon.
The Political Operative Who Learned to Sell Tax and Insurance
She swapped Capitol Hill for the corner office of marketing, and now she has to make accounting, tax and insurance sound like something worth reading. Here is how a campaign operative became the brand voice of a $2.8 billion firm.
The banker who hated banks built a better one
She left a 20-year agency career, took a pay cut, and bet on a broken bank in the middle of a financial crisis. Fifteen years later, roughly 11 million people bank with the brand she built.
Peeyush Dubey Is Rebranding An IT Giant One Chess Move At A Time
The CMO betting that a 1,500-year-old board game can do what another billboard cannot - make a global IT services brand impossible to ignore.
She Markets Money for a Living
She has marketed for Goldman and Lehman, co-founded a fintech, and now runs marketing across the Americas for one of the world's largest banks. A look at a career built inside the machinery of money.
Kerry Ok Sells Trust for a Living
She built a career marketing the least glamorous product in tech - the login box - and turned it into a story about who you are online.
Gene Hall Runs Marketing Where the Math Never Sleeps
Inside Capital One, one of America's most data-obsessed banks, a divisional CMO answers a harder question than most marketers ever face: can you prove it worked?
The Teacher Who Kept Marketing to Teachers
He taught eighth grade for nine years and was named Teacher of the Year. Then he spent the next two decades convincing the world's biggest education brands to market like they still remembered the classroom.
Jess Schnurr Dreams Big for a Living
She trained for a trading desk, took one advertising class, and ended up building the brand voice of a Wall Street giant - ring that says 'Dream' still on her right hand.
Beth Wood Wants Money to Feel Human
The chief marketing officer of Principal Financial Group built a career on a stubborn idea - that an industry running on spreadsheets and fine print can still make people feel understood.
The Marketer Turning Anthropologie's Feeling Into a Formula
She spent two decades learning how brands make people feel something. Now she runs the marketing for one of retail's most feeling-driven brands - and she wants the data to prove the feeling is working.
The Brand Voice Behind Wall Street's Quiet Powerhouse
He built brands for Apple, Cisco, and CNET before deciding the most interesting marketing job left was making an investment bank memorable. Inside the long game of Scott Waltz.
Guillermo Hermosillo Cue Knows a Global Brand Must Speak Local
From tamarind burgers to regional brand leadership, Guillermo Hermosillo Cue has built a career translating global scale into ideas that feel unmistakably local.
The CMO Who Treats Marketing Like a Science Experiment
He grew Wayfair from under $1 billion to more than $12 billion, ran marketing at a health-science startup, and now he is selling copy paper, custom mugs, and a TikTok star to the world. The through-line is a stubborn belief that every big idea should first be a test.
The Waterbed Salesman Who Turned "No Phony Gimmicks" Into a $2.4 Billion Furniture Empire
A Connecticut waterbed salesman promised customers no phony gimmicks and fixed prices. Thirty-five years later, Bob's Discount Furniture rang the NYSE bell and set its sights on 500 stores.
Christine Landi
The marketing chief turning a Richmond regional bank into the one that listens - and betting a whole campaign on the idea that big banks forgot how.
David Cygan
He runs marketing for the country's biggest senior living company - and bet the brand on letting residents tell their own stories.
Mimi Swain
A cold email got Mimi Swain into Ring. A decade of turning customer signals into commercial systems put her in charge of marketing Amazon's best-known devices.
David Gallon
David Gallon is a marketing executive who leads brand and integrated marketing for Tory Burch, the New York luxury fashion house. He joined the company in 2016 and rose through digital, social, and brand roles to Chief Marketing Officer, North America. His path runs from local TV newsrooms to teen retail at Aeropostale and into luxury fashion, giving him a storyteller's instinct for how a brand shows up across social, e-commerce, and physical stores.
Dan Clifford
Dan Clifford is the Chief Marketing Officer of Cotopaxi, the Salt Lake City B Corp that builds outdoor gear and directs 1% of revenue toward fighting global poverty. He leads the brand's full marketing function - creative, brand storytelling, growth, performance, and e-commerce - after two decades scaling specialty, outdoor, and luxury retail brands. Before Cotopaxi he was CMO at the lingerie brand Pepper, and earlier held senior marketing roles at Victoria's Secret, Express, and J.Jill, where he helped transform multibillion-dollar names for the digital era.
Dave Schneider
Dave Schneider is Vice President and Chief Marketing Officer of Red Wing Shoe Company, the family-owned, Minnesota-based maker of iconic American work boots founded in 1905. He leads the company's global marketing practice, spanning brand management, digital and traditional communications, ecommerce, retail experience, brand protection, and corporate communications, reporting directly to the CEO. After years in senior roles at leading agencies including Digitas, Tribal DDB, and BBDO, he brought an agency creative sensibility to an operator's job, championing a marketing model that balances long-term brand equity with performance-driven revenue while putting the skilled-trades workers who wear the boots at the center of the brand's story.
Davide Mattucci
Davide Mattucci is the Chief Marketing Officer of BYLT Basics, the Irvine, California premium essentials label known for its structured tees and loyalty-driven direct-to-consumer model. He has spent more than 20 years across global apparel brands - prAna, Brixton, adidas, Under Armour and Fanatics - moving fluidly from design and product creation into brand marketing and digital commerce. At BYLT he is helping steer the company's shift from an online seller of product into a full lifestyle brand with physical stores, bringing a 360-degree view of how product, storytelling and marketplace strategy connect with real customers.
Dennis Seydel
Dennis Seydel is the Chief Marketing Officer of The North Face, appointed in January 2025 after joining the outdoor brand in 2023 to lead global brand management. A marketing executive who spent 17 years building brands at Nike, he went on to run marketing at YouTube Music and Uber Eats, serve as Chief Brand Officer at healthcare-apparel disruptor FIGS, and lead North America marketing and communications at Tommy Hilfiger. He is known for working at the intersection of culture, sport, and consumer storytelling.
Derek Yarbrough
Derek Yarbrough is a retail marketing executive who has spent more than two decades turning fashion brands into customer-first, digital-first businesses. A Stanford Urban Studies grad who joined Walmart.com as employee #33, he built his craft in early direct-to-consumer commerce, then spent 11 years at J.Crew Group, rising to Chief Marketing Officer of both Madewell and J.Crew, where he steered the brand's post-bankruptcy comeback and its splashy 40th-anniversary campaign. He later became a Chief Marketing Officer at Gap Inc., leading marketing for Old Navy. Yarbrough is known for arguing that the marketer is 'the chief storyteller and customer champion,' pairing hard data with emotional brand storytelling.
Drew Eakins
Drew Eakins is a marketing leader in the outdoor industry and the marketing chief for Reima's North America business, the 80-year-old Finnish children's outdoor clothing and footwear brand. Based in Colorado, he has spent more than a decade building outdoor brands, with earlier stops at Cotopaxi, Hestra Gloves, and Great Trango Holdings. He is known for connecting technical outdoor products with the audiences who actually use them, and for leaning into brand storytelling, wholesale partnerships, and channel strategy.
Erin Daley
Erin Daley is the Chief Marketing Officer of Ariat International, the Union City, California maker of performance footwear and apparel for riders, ranchers, and outdoor athletes. A brand builder who started on Crest Whitestrips at Procter & Gamble and later ran marketing as SVP & CMO at e.l.f. Cosmetics during its high-growth years, she now leads brand and growth for a company doing roughly $420M in revenue with about 1,600 employees. She holds an MBA from Cornell's Johnson Graduate School of Management, where she has taught and coached marketing students since 2015.
Emily Sly
Emily Sly is a Denver-based marketing executive who became Chief Marketing Officer of TRUEWERK, the performance workwear brand, in late 2025. She spent 13 years at Crocs, rising from a regional account services rep to VP of Global Marketing during the brand's global comeback, then led brand and marketing at Funko and headed marketing at PopSockets before joining TRUEWERK. She is known for helping consumer brands articulate why they matter and for translating brand purpose into consistent experiences across every customer touchpoint.
Fabiola Torres
Fabiola Torres is the Global Chief Marketing Officer of Gap, the marketing executive brought in during 2024 to revive one of America's most recognizable clothing brands. With more than 25 years spanning Nike, Apple's Beats by Dre, and PepsiCo, she built a reputation for connecting brands to culture through music, sneakers, and self-expression. At Gap she has led a run of digital-first campaigns - Get Loose, Give Your Gift, Feels Like Gap, Better in Denim - that pulled the label back into cultural conversation. A proud Latina and diversity advocate educated in Monterrey, Mexico, Torres describes her leadership philosophy as 'the power of WE.'
Frank Berman
Frank Berman is the Executive Vice President and Chief Marketing Officer of Bloomingdale's, where he has spent his entire 30-plus year career - starting in 1991 as a housewares business manager and rising through buying and loyalty roles to lead marketing for the 150-plus-year-old luxury department store. He built his reputation on keeping the brand 'fun,' framing Bloomingdale's as a place to buy wants not needs, and steering high-profile experiential campaigns from rotating themed pop-ups to the Wicked-themed holiday takeover and the retailer's 150th anniversary gala.
Harriet Lee
Harriet Lee is a New York-based marketing leader at ONDO, the direct-to-consumer apparel brand known for its no-slip, no-show socks made from Woolmark-certified Australian merino wool and organic cotton. She describes her work as 'data-driven brand innovation,' pairing a creative fashion background from 3.1 Phillip Lim with the analytics-first playbook of a Shopify-native e-commerce brand. She helps ONDO turn a mundane product - socks - into a category built on a no-slip guarantee, sustainability, and a loyal 20,000-plus five-star review community.