CEO & Co-Founder, Guidde
Yoav
Einav
Building the knowledge infrastructure that enterprise AI actually needs to work - by watching how humans do it first.
Yoav Einav — Guidde, Belmont CA
Building the knowledge infrastructure that enterprise AI actually needs to work - by watching how humans do it first.
Yoav Einav — Guidde, Belmont CA
The best analogy Yoav Einav has for what Guidde does is borrowed from a different kind of infrastructure problem. Navigation apps - Waze, Google Maps - didn't build routes from scratch. They watched how people actually drive: the shortcuts they take, the roundabouts they avoid, the turns that look wrong on paper but save seven minutes on a Tuesday morning. Then they turned all that observed human behavior into maps that autonomous vehicles could follow.
Guidde does the same thing for enterprise software. It watches how your best employees move through Workday, Salesforce, ServiceNow, SAP. It records the actual clicks, the actual sequences, the actual workarounds that only the tenured people know. And it turns all of that into video documentation - and increasingly, into structured training data for AI agents tasked with automating those same workflows.
In February 2026, investors validated the thesis to the tune of $50 million - an oversubscribed Series B led by PSG Equity, with monday.com showing up alongside returning backers Norwest, Entree Capital, Qualcomm Ventures, and Inkberry Ventures. Total funding since the company's 2020 founding now sits at $80.6 million.
"Think of what navigation apps are doing for driving. They mapped roads observing how people actually drive, guiding autonomous vehicles. We're doing the same for enterprise workflows - observing how employees work to build maps AI agents will need."- Yoav Einav, CEO, Guidde
The numbers behind the round are almost more interesting than the round itself. Three consecutive years of 3x annual revenue growth. Over 90% customer retention. More than 4,500 enterprise customers - Anheuser-Busch, Bayer, Nasdaq, Yahoo, SentinelOne - using the platform across more than 50,000 applications and millions of workflows. When a Series B is oversubscribed, it usually means the investors saw those numbers before anyone else did.
Einav was not an obvious founder. He spent years as a product leader inside other companies - VP of Product at GigaSpaces, Senior Product Manager at Iguazio, Product Manager at Qwilt. He's also mentored product managers at Product League. The path was gradual, methodical, and then suddenly decisive. The tipping point was COVID-19, which turned the problem of distributed knowledge transfer from a slow-burning friction into an acute organizational emergency. Remote teams couldn't sit next to each other and absorb tacit knowledge. The playbook of "ask whoever knows" stopped working at scale.
He and co-founder Dan Sahar had both worked at Qwilt - a video infrastructure company - before separately moving through the Israeli B2B software ecosystem. When the moment arrived, they brought something rare to a documentation startup: genuine, deep expertise in how video works at scale. Not as a consumer feature. As infrastructure.
What Guidde builds isn't screen recording dressed up with AI branding. It's a system that observes expert behavior, structures it into repeatable guides, and increasingly feeds those structured workflows back into the AI systems companies are trying to deploy. The reason AI adoption stalls inside large enterprises isn't usually the AI - it's the absence of clean, current, structured knowledge about how things actually work. Guidde is betting that video is the most natural way to capture that knowledge, and that the video itself becomes data.
Einav frames the mission with characteristic directness: "AI is only as good as the knowledge it's built on." The documentation problem and the AI training problem turn out to be the same problem. That realization - that Guidde wasn't just making onboarding videos but building the knowledge layer enterprise AI requires - is what the Series B is really funding.
Thirteen years of product leadership across Israeli B2B software isn't an accident. It's the exact background you need to know where enterprise knowledge breaks - and how to fix it at scale.
Guidde observes how top employees move through enterprise applications - the actual workflows, not the documented ones. A browser extension and desktop app capture every step in real time.
The platform automatically transforms recorded actions into step-by-step video documentation, complete with AI-generated voiceovers in multiple languages, descriptions, and contextual guidance.
Videos are embedded directly inside enterprise applications - Workday, Salesforce, ServiceNow, SAP - appearing exactly when and where employees need them. No separate training portal. No hunting for documentation.
The structured workflow data captured by Guidde becomes training material for AI agents tasked with automating those same processes. The video that trains humans simultaneously trains machines.
Guidde's roadmap includes automated freshness detection - flagging documentation that's gone stale when applications change, so the knowledge map stays accurate. Infrastructure thinking, applied to knowledge.
The platform now runs across more than 50,000 enterprise applications and millions of individual workflows. For the enterprises in that footprint, Guidde has become the connective tissue between human expertise and AI deployment.
"AI is only as good as the knowledge it's built on."- Yoav Einav
"At Guidde we believe AI needs a map to work."- Yoav Einav
"The manual era of documentation is officially over. We are building the bridge between human expertise and AI potential."- Yoav Einav
"Think of what navigation apps are doing for driving. They mapped roads observing how people actually drive. We're doing the same for enterprise workflows."- Yoav Einav, Series B announcement
Entrée Capital Founder Spotlight with Yoav Einav - design partners, product-market fit, and advice for PMs becoming founders
Yoav and co-founder Dan Sahar met at Qwilt - a video infrastructure company - years before Guidde existed. Two people who spent years thinking about how video moves at scale ended up building a company where video is the core product. That's not a coincidence; it's domain expertise finding its moment.
The $50M Series B round was oversubscribed - meaning investors wanted to put in more money than Guidde was asking for. That's a meaningful signal: it means the investors who saw the full picture thought the valuation was low, not high.
monday.com - itself one of Israel's most successful enterprise SaaS companies - participated as an investor in the Series B. That's not a passive financial bet; it's a strategic signal from a company that knows exactly what enterprise software adoption looks like from the inside.
Guidde follows the classic Israeli tech playbook: founded in Tel Aviv, headquartered in California (Belmont), serving a global enterprise customer base. The team of 110 is distributed across both countries, with product and R&D rooted in Israel.
Einav describes himself as "an entrepreneur at heart" - a phrase that lands differently when you look at the record. He didn't leave a comfy VP role for a speculative idea. He waited until the problem was undeniable, the co-founder was proven, and the moment was unmistakable.