
Samantha Mah is VP of Strategic Partnerships and Growth at ServiceNow, the $13B+ enterprise cloud platform company headquartered in Santa Clara. Based in Toronto, she leads the charge on unlocking organizational potential by eliminating manual, repetitive work through intelligent digital workflows. With a Six Sigma Master Black Belt background and a career that spans Xerox and ServiceNow, she brings process-excellence discipline to the art of enterprise partnerships. She also serves in the Office of the CDIO as Senior Director, Customer Advocate - bridging the gap between technology capability and human impact.
Jennifer Hartford is a senior marketing executive at Amazon Web Services, currently serving as VP of Events, Advertising, and Strategic Partnerships. With over a decade at AWS, she has led some of the biggest moments in enterprise tech — including serving as Event Lead for AWS re:Invent 2014 and 2015, and overseeing marquee partnerships such as the AWS-Formula 1 collaboration. Based in Bend, Oregon, she has grown from event marketing manager to one of AWS's top integrated marketing leaders, shaping how the world's largest cloud platform shows up at scale.
Lara Cohen is Vice President of Strategic Partnerships for Media, Creators & AI at Cloudflare, where she leads efforts to help publishers and creators control, protect, and monetize their content in the age of AI crawlers. A veteran of Twitter (two stints spanning nearly a decade), she orchestrated some of the platform's most iconic cultural moments - including Ellen DeGeneres' record-shattering 2014 Oscars selfie - before serving as SVP at Linktree, championing fair creator compensation at scale. Now at Cloudflare, she sits at the intersection of internet infrastructure and the creator economy, building the policy and partnership frameworks that will define how human-created content interacts with AI systems.