strategic-partnerships
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The Company That Sells the Space Between a Handshake and a Headline
For nearly half a century, Strategic Partnerships has worked the overlooked territory between institutions - where a university needs an employer, a nonprofit needs a governor, and a good idea needs someone powerful to notice.
YEAR-ROUND Makes One Marketing Dollar Do Three Jobs
The Miami agency treats partnerships as media, events as content studios, and a marketing budget as something to design - not merely spend.
North Star Alliances turned the clipboard into infrastructure
The Los Angeles consultancy reaches people public agencies routinely miss. Its method is gloriously unglamorous: pay local groups, bring iPads, knock on doors, and count what happens next.
Farmacy Agency sold a small business something big: senior judgment
Susan Emmer’s boutique agency offered smaller businesses vice president level marketing talent. Its niche in conscious brands reveals a useful question: who makes a good product believable?
Paulco knows the clothes need a story
An orange stage, a denim campaign, and a question about belonging. Paulco’s work shows how a brand can give people something to talk about beyond the product.
Stori’s business begins with the guest list
Carla Santiago’s Los Angeles agency connects talent and brands through strategic partnerships and intentional networking. Her approach to film audiences offers a useful lesson: decide who should care before deciding how to get their attention.