Making work
actually work for people
The first thing to understand about Samantha Mah is what she is not. She is not a career cheerleader for technology for its own sake. The throughline of her career - from Xerox boardrooms to ServiceNow's global partnership table - is a single, almost stubborn conviction: that the most sophisticated systems in the world are only worthwhile if they free actual humans from pointless, soul-draining manual labor.
That conviction didn't come from a TED talk. It came from years inside the machinery of enterprise operations, first at Xerox where she spent seven years navigating everything from digital process automation to senior customer engagement leadership. She earned a Six Sigma Master Black Belt along the way - a credential that fewer than 1% of practitioners reach, and one that requires you to demonstrate mastery not just of methodology but of real, measurable business transformation.
"Helping organizations and their leaders unlock the power of their workforce." - Samantha Mah, on her professional mission
When ServiceNow came calling in January 2019, Mah arrived at a company already on a steep trajectory - but one that still needed people who understood the distance between a platform's capability and an organization's ability to use it. She brought something rare to the VP table: genuine process discipline layered over genuine people instincts. The kind of combination that makes partnerships stick long after the contract is signed.
Based in Toronto while operating at the scale of a Santa Clara-headquartered enterprise platform company, she holds a dual mandate that says a lot about how ServiceNow deploys its best people. As VP Strategic Partnerships and Growth, she is building the external alliances that expand what ServiceNow can do in the world. As Senior Director, Customer Advocate in the Office of the CDIO, she is ensuring that internal technology adoption reflects the same clarity and intention she demands of every partner relationship.
Two roles. One coherent mission. Zero redundancy.
From Schulich to Silicon Valley's cloud orbit
The credentials that prove the conviction
Six Sigma Master Black Belt
The highest certification in process excellence methodology. Requires demonstrated mastery of DMAIC, statistical analysis, and enterprise-level project delivery - not just classroom study.
VP at a $13B+ Enterprise Platform
Appointed VP Strategic Partnerships and Growth at ServiceNow in 2019 - a company that now serves 85% of the Fortune 500 and generates over $13 billion in annual revenue.
Dual Senior Mandate at ServiceNow
Holding simultaneous VP and Senior Director roles reflects the rare organizational trust given to those who can operate at both strategic and executional altitude simultaneously.
7 Years of Consistent Overperformance at Xerox
Multiple performance awards and consistent quarterly target overachievement across a seven-year tenure at one of enterprise services' most demanding environments.
TWA International Conference 2018
Keynote Speaker Lead for The Women's Alliance's annual international conference, themed "Unleash Your Power" - both curating and embodying the event's message.
Board Member, The Women's Alliance Toronto
Served on TWA's Toronto board as Charity Chair, running fundraising strategy including Valentine-O-Grams campaigns and Dress for Success partnerships.