Federato is an AI-native insurance platform built around a framework it calls RiskOps - software that connects portfolio strategy to the day-to-day decisions underwriters make on individual policies. Founded in 2020 by Stanford researchers Will Ross and William Steenbergen, the company sells to property-and-casualty carriers, MGAs and mutuals, and reports customers regularly see a 90% improvement in time-to-quote and a 3x lift in profitable business bound. In November 2025 it raised a $100M Series D led by Goldman Sachs Alternatives.
William Ross is the CEO and Co-Founder of Federato, an AI-native insurance technology company that has raised $180M including a $100M Series D led by Goldman Sachs. A Stanford-trained researcher who published wildfire modeling research at NeurIPS 2021, Ross left a career spanning IBM Watson and Venrock to build what the industry calls a 'RiskOps' platform - bringing portfolio-level intelligence to daily underwriting decisions across the $1 trillion+ P&C and specialty insurance market. Federato's revenues tripled year-over-year and the platform now powers insurers managing hundreds of millions in gross written premiums.