public-health-communications

(10)
Company
The Agency That Put a Stopwatch on Stigma
Media · Health · Climate

The Agency That Put a Stopwatch on Stigma

Red Rock sells branding, but its most revealing metric is time: a mental-health campaign was associated with cutting the average delay before treatment from 15.5 months to 6.3. The story is what happened when an agency treated communication as part of the care pathway.

purpose-driven-marketing · public-health-communicationsRead →
Company
The Billion-Dollar Ad Buy That Nobody Bought
Media · Social · Health

The Billion-Dollar Ad Buy That Nobody Bought

Ad Council has spent eight decades turning spare media, borrowed talent and carefully tested language into American reflexes. The surprising product is not the PSA. It is the coalition behind it.

ad-council · public-service-advertisingRead →
Company
The Agency That Made Chicken Hygiene Watchable
Health · Media · Education

The Agency That Made Chicken Hygiene Watchable

Public-health information usually arrives wearing sensible shoes. Banyan Communications gives it a plot, a punchline, and a reason to be remembered.

public-health-communications · behavior-changeRead →
Company
SE2 and the Strange Power of Not Being the Messenger
Media · Health · Social

SE2 and the Strange Power of Not Being the Messenger

The Denver agency built its business around a counterintuitive idea: the cleverest message matters less than the person a community already trusts enough to hear it from.

social-change-marketing · behavior-changeRead →
Company
The Ad Agency That Measures a Message by What Happens Next
Media · Health · Social

The Ad Agency That Measures a Message by What Happens Next

MORE Advertising builds public-interest campaigns for the moment between knowing and doing. Its unusual advantage is a habit many advertisers skip: listening before it speaks.

more-advertising · social-marketingRead →
Company
The Firm That Knows the Megaphone Is Not the Message
Media · Enterprise · Health

The Firm That Knows the Megaphone Is Not the Message

Ward Circle Strategies built a consulting business around a stubborn idea: before you amplify a message, make sure it can survive contact with the people who need it.

strategic-communications · public-affairsRead →
Company
The $25,000 Question That Built Brunet-García
Media · Enterprise · Health

The $25,000 Question That Built Brunet-García

A warning did not persuade people to buckle up. A reason to care did - and that small reversal became the operating system for a Jacksonville agency built to sell safer, healthier behavior.

social-impact-marketing · multicultural-advertisingRead →
Company
The Ad Agency That Hands the Marker to the Audience
Media · Enterprise · Social

The Ad Agency That Hands the Marker to the Audience

For forty years, Russell Herder has sold strategy, design and media. Its more interesting product is a way of listening - one that lets the people inside a problem help write the campaign.

advertising-agency · brand-strategyRead →
Company
The Little PR Firm That Learned to Move More Than Headlines
Health · Media · Education

The Little PR Firm That Learned to Move More Than Headlines

Brown·Miller sells communications. Its more interesting product is the moment a wary voter, landlord or parent decides to do something differently.

public-relations · public-health-communicationsRead →
Company
They Gave a Camera 90 Days. Now EmVision Sells Trust to Institutions That Can’t Afford to Sound Corporate
Media · Social

They Gave a Camera 90 Days. Now EmVision Sells Trust to Institutions That Can’t Afford to Sound Corporate

A public-health researcher and a musician tested a business with a Craigslist ad and a three-month deadline. The result is a five-person media shop with its own studio, institutional clients, and a model for turning paid work into community infrastructure.

social-impact-storytelling · video-productionRead →