customer-data
(11)
The Advertising Agency That Went for a Walk
A 1957 agency changed owners, changed its name, and picked a fight with advertising's oldest false choice: build the brand or make the sale.
Think Creative’s digital pitch comes with postage
The California agency puts customer data, digital campaigns and a mailroom under one roof. Its automotive work shows why the unglamorous parts of marketing can be the most revealing.
Arbolus wants the answers before the expert call
An expert network built a business around finding people to interview. Now Arbolus is turning their knowledge into a customer library - and making the live call earn its place.
Dotdigital wants the customer, not just the click
The British email-marketing veteran is buying its way into more of the shopping journey. Its pitch to stretched marketing teams: connect the data, make the message useful, and give customers a reason to return.
The AI That Watches the Moment - Not the Person
Intent HQ sells large companies a sharper sense of when customers are ready to act. Its wager is that relevance can improve without turning privacy into collateral damage.
SugarCRM Put AI in Its Name. Now It Has to Make Salespeople Love CRM.
The 22-year-old CRM company has renamed itself around a bet: sales software should stop asking reps for updates and start telling them where the money is hiding.
Airship Bet on Push Notifications. The Real Business Was Everything After the Tap.
The company that helped invent commercial push nearly broke its early data stack. Seventeen years later, Airship sells a broader lesson: the notification is only useful if the experience after it earns the tap.
The Ad Giant That Wants to Be the Operating System for Growth
Publicis spent a century learning how to make people notice brands. Now it is stitching media, identity data, consulting and AI into one system designed to prove what that attention is worth.
The 57-Year-Old Data Company Quietly Sitting Under Modern Marketing
Acxiom began with mailing lists and one computer in Arkansas. Today, its identity layer helps global brands decide when scattered signals belong to the same person - and how to act on that knowledge without losing control of the data.
First Data Company
First Data Company is a Dubai-based marketing technology firm that turns anonymized transaction data into precise advertising audiences. Its machine-learning models aggregate purchase signals from retailers, mobile operators and online cash registers to predict what a customer is likely to buy next, then place relevant ads across Google, Facebook and programmatic inventory. Positioned for a cookieless world under the tagline "We know your customer," the company blends brand-building ("brandformance") with performance marketing and CRM personalization to lift sales for its clients.
Klaviyo
Klaviyo is a Boston-based AI-first B2C CRM platform that unifies email marketing, SMS, push notifications, and customer service into a single data-driven system. Founded in 2012 by Andrew Bialecki and Ed Hallen, it went public on the NYSE in September 2023 and crossed $1.2B in annual revenue in 2025, serving 193,000+ brands in 100 countries. Klaviyo's core edge is its built-in Customer Data Platform that manages 7.3 billion customer profiles and processes 2.5 billion events daily, enabling hyper-personalized marketing at scale for direct-to-consumer brands.