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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

customer-data

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Story
Your Ecommerce Brand Probably Doesn’t Need a Separate CDP
Ecommerce · Saas · Enterprise

Your Ecommerce Brand Probably Doesn’t Need a Separate CDP

Klaviyo now handles much of the customer-data work that once justified a standalone platform. For ecommerce teams, Segment should solve a specific data problem - not satisfy a vague fear of missing infrastructure.

klaviyo · twilio-segmentRead →
Story
Klaviyo’s Price Problem Is Also Its Moat
Saas · Ecommerce · Platform

Klaviyo’s Price Problem Is Also Its Moat

Reviewers call Klaviyo expensive far more often than Mailchimp. Ecommerce teams keep paying because the real contest is not software cost - it is what each subscriber is worth.

klaviyo · mailchimpRead →
Story
The Email Platform That Earns Its Premium
Ecommerce · Saas · Platform

The Email Platform That Earns Its Premium

Mailchimp is the cheaper, friendlier default. Klaviyo makes its higher bill defensible when a store can turn live shopping behavior into timely, profitable messages.

email-marketing · klaviyoRead →