customer-data
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Geoff Smith Makes Messy Marketing Systems Legible
Across loyalty, email, employee engagement and B2B data, Geoff Smith has kept returning to the same difficult job: turning a crowded system into something people can understand and use.
Greg Brown Has Spent 20 Years Making Bad Data Everyone's Business
At Melissa, an English graduate with a law degree turned addresses, duplicates and returned mail into a durable marketing brief: make the invisible cost of bad information impossible to ignore.
Beth Pfefferle Wins in the Last Thirty Meters
Before Beth Pfefferle sold software, she sold organic produce. Before that, she erased a 30-meter deficit for Harvard. Her career is a study in resourcefulness, timing and the stubborn art of making complicated things useful.
Patrick Reynolds Built a Career by Watching What Customers Actually Do
From a blunt campaign for DISH to the quiet mechanics of customer data, Patrick Reynolds has spent his career helping challengers earn more attention than their size suggests. His method begins in an unfashionable place: watching people closely.
Chris Koehler Is Rewriting the CMO Job for an Audience of Humans and Agents
Twilio's marketing chief built his career by refusing to stay in marketing's lane. Now he is betting that curiosity, customer empathy, and a generalist's range will matter even more when software starts choosing on our behalf.
Rachael Donnelly
Rachael Donnelly did not plan on a career in marketing. A nonprofit modernization project, an unpaid ad-tech internship and years spent translating complex products taught her how to make data useful - and how to lead without pretending change will stop.
Tony Owens
Tony Alika Owens is the Chief Executive Officer of Amperity, the AI-powered lakehouse customer data platform, a role he took in November 2024. A veteran enterprise software operator with more than 20 years of experience, he spent a decade at Salesforce running field operations in the Americas as the company grew from $1.4 billion to well over $20 billion in revenue, held a group vice president role at Oracle, and served as president of worldwide field operations at LivePerson. He also sits on several boards and is known for a relentless focus on customer value.