consumer-marketing
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The Agency That Chose Three Verbs
For three decades, Portland's Sasquatch Agency has organized its business around a suspiciously simple appetite: eat, drink, play. The trick is what happens after choosing a narrow lane - and learning every shelf, trail and tap handle inside it.
The Agency That Put Mashed Potatoes in a Blender
Spool built a people-first PR agency, then proved its taste for odd ideas with Thanksgiving smoothies, pocket-filled jeans and whisper-quiet pickleball paddles. The joke is visible. The operating discipline underneath it is not.
The Little Agency That Made Silence Loud
A 17-person Connecticut shop built its reputation by behaving less like an agency and more like the missing part of a client's team. Its best trick is turning one sharp idea into work that travels across channels - and can still be measured when it gets there.
The Ninjas Behind the Grocery Aisle
A St. Louis agency built a business by doing the unglamorous work behind memorable brands - then turned pizza, beer, and cheese scraps into unusually useful evidence.
The Agency That Put a Potato on the Runway
For forty years, EvansHardy+Young has treated familiar food as a problem of attention. Its best trick is not making the product stranger - it is finding the one place nobody expects to see it.
CarryOn Communication found a story in your recipe search
For Allrecipes, CarryOn helped turn kitchen curiosity into a consumer-trend publication. Its work with beer brands and professional hockey reveals an agency interested in giving familiar names a fresh reason to be discussed.
The Last Layer knows who parents ask next
A PR agency built around parenting brands is following the recommendation from the gift guide to the group chat. Its next move gives customers points for joining in.
M Booth Gives Familiar Brands Something New to Talk About
An eight-hour queso video. A forest for grounded travelers. Inside the communications agency that turns everyday products and awkward business problems into public conversation.
JulieAnne Evanina Knows When a Brand Needs a Star - and When It Needs Air
After 18 years helping SiriusXM move from the dashboard into the streaming age, JulieAnne Evanina took on a different frequency: explaining how software, data and AI can make America’s defense enterprise ready in real time.
Peter Scherr Has Spent 25 Years Turning Clicks Into Conviction
From an early digital-advertising startup to two public-company debuts and Noom, Peter Scherr has built a career around one unfashionable marketing principle: the experience must work before the story can travel.
Elina Vives Left the CMO Track - and Came Back With the Whole Business in View
After years selling beer, wearables, and light, Elina Vives chose operating responsibility over the tidy marketing ladder. At Chamberlain Group, that detour has become her advantage.
Cora Locke Built a Marketing Career Around the Difficult Work of Making Technology Feel Personal
From satellite television to a pocket-sized ECG company, Locke's career has followed one durable idea: complicated products still need plain language, disciplined launches and a reason for people to care.
Cindy Goodrich Is Marketing the Conversation Nobody Wants to Start
An engineer turned brand builder, Empathy's first CMO has spent two decades making new categories feel human. Her current brief may be the hardest one yet: earn attention without exploiting the moment.
Chris Miller Knows the Retail Strategy Hiding in Plain Sight
The Burlington marketing executive began with opera, learned strategy at Bain, and now helps a $10.6 billion off-price retailer make a provocative bet: the store itself is still the product.
Allison Giorgio Has Spent 20 Years Turning Team Spirit Into Brand Strategy
From an 18-year climb at PUMA to a fresh assignment at NOBULL, Giorgio's playbook keeps returning to the same idea: brands move farther when teams move together.
Caitlin Sargent Is Teaching a 40-Year-Old Icon New Moves
The Jordan Brand CMO has spent two decades learning how Nike moves. Her current brief is trickier: carry an icon's history forward without trapping it in amber.
Carey Krug Made Listening Look Like a Brand Strategy
At Abercrombie, Carey Collins Krug helped trade a velvet-rope identity for customer-led belonging. Her next brief at Vuori is larger, more global and built on the same deceptively simple habit: pay attention.
Chitra Ebenezer’s Quiet Trick: Make an Old Fastener Feel New Again
She once planned to become a doctor. Instead, Chitra Ebenezer built a career diagnosing a different problem: how to help familiar brands earn a fresh look.
Bené Eaton Put Scrubs on the World Stage - Then Kept Listening
After building campaigns at Under Armour, Ralph Lauren and Nike, Bené Eaton joined FIGS with a deceptively simple brief: know exactly whom you serve, and prove it in public.
Morgan Flatley Put the World’s Biggest Menu Back in the Hands of Its Fans
Her cleverest move at McDonald’s was not inventing a new appetite. It was noticing the rituals already hiding in plain sight - then giving a global brand permission to sound like the people who love it.
Andrew Rebhun Built a Career by Taking the Assignment Everyone Else Avoided
From selling a Beanie Baby at the mall to overseeing brand, loyalty and menu innovation at Panera, Andrew Rebhun has made one career bet repeatedly: choose the hard assignment, then make the experience feel human.
Tracy Tannenbaum Is Taking the Surprise Fees Out of the American Dream
The Meritage Homes CMO built her career by walking into unfamiliar industries, studying what frustrates customers, and clearing the clutter. Her latest brief is simple to say and difficult to deliver: make buying a new home feel less like decoding a fee schedule.
Maurice Herrera Put a Marketer’s Favorite Question to Work
For three decades, Maurice Herrera has paired strategy with execution. His final act at Covista turned a sprawling education portfolio into one clear promise - then gave him a fitting moment on the floor of the New York Stock Exchange.
Susan Selle Built a Career Making Everyday Products Mean More
From Crock-Pot and Mr. Coffee to windows, siding and a newly merged company, Susan Selle has spent more than three decades finding the human story inside practical products.
Lindsay Radkoski Learned to Market Burgers by Reading the Numbers
She entered Wendy's through investor relations, learned the machinery behind the menu, and emerged as the marketer behind value platforms, loyalty and a very online redhead. Now a 15-year chapter is entering its final stretch.
Strick Walker Built a Career by Making Brands Mean Something
Across Patagonia, Spindrift, Merrell, Simms and now M72, Walker has kept returning to one useful question: does the brand's story match what the organization actually does?
Erik Geisler Changed the Channel, Then Opened the Door
After three decades spent finding new ways for brands to reach people, Erik Geisler made a tactile bet: that the next useful interface might be a front door in Brooklyn.
Rob Long Keeps Moving Closer to the Customer
From Coastal’s early online-eyewear push to Dyson’s first Canadian store, KITS’ free-pair flywheel and a new chapter at Phoenix, Rob Long has spent two decades removing the distance between a brand and its customer.
Susan Irving Put Real Life on the Tissue Aisle
A former national-team sailor took over marketing at Kruger Products just as the tissue aisle became national news. Her response was to replace category polish with the useful, awkward truth of everyday life.
Laura Baker Is Making Marketing Answer the Hard Question: Did It Grow the Business?
After marketing Tim Hortons, mattresses, investments and hardware, Laura Baker arrived at Weed Man with a practical thesis: the dashboard matters, but the customer’s memory matters more.