
After 17 years inside a giant consultancy, Schroeder chose the smaller, stranger bet: build secure digital rooms where investigators, engineers and AI teams can do dangerous work without dragging the danger home.

Amy Williams built Good-Loop around a stubborn question: if advertising can buy attention, why can’t that attention fund something useful? A decade later, her harder project is proving that purpose belongs in the machinery of business, not at its margins.

Alexis Normand spent years turning personal data into useful signals. At Greenly, he is applying the same instinct to corporate carbon - making an invisible liability legible enough to manage.
Dan Clifford is the Chief Marketing Officer of Cotopaxi, the Salt Lake City B Corp that builds outdoor gear and directs 1% of revenue toward fighting global poverty. He leads the brand's full marketing function - creative, brand storytelling, growth, performance, and e-commerce - after two decades scaling specialty, outdoor, and luxury retail brands. Before Cotopaxi he was CMO at the lingerie brand Pepper, and earlier held senior marketing roles at Victoria's Secret, Express, and J.Jill, where he helped transform multibillion-dollar names for the digital era.
Kerry Konrady is the Chief Marketing Officer of OluKai, the Hawaiian-inspired premium footwear brand. A former civil-engineering student and college pitcher who fell for baseball statistics before marketing, he has helped build OluKai from a niche label into a B-Corp certified, direct-to-consumer growth story rooted in the Aloha spirit. Over more than 20 years marketing premium consumer goods, he rose through OluKai from Director of Marketing to VP to CMO, oversees ecommerce and owned retail, and serves as a board director of the Ama OluKai Foundation supporting Hawaiian culture and communities.
Renee Halvorsen is the Chief Marketing Officer of Marine Layer, the San Francisco apparel brand known for absurdly soft t-shirts and a laid-back California outlook. A Yale-trained economist who began her career in finance and investment banking, she has spent the better part of a decade at Marine Layer, helping grow the business more than tenfold by treating marketing as a blend of art and science and treating customer lifetime value as the metric that matters most. Before Marine Layer she sharpened her craft in strategy and analytics roles at Gap Inc. and Athleta.
James (Jim) Boyle is the founder and CEO of Sustainability Roundtable, Inc. (SR Inc), a Boston-based public benefit corporation and certified B Corp that advises global companies such as Akamai, Biogen, Cisco, Thermo Fisher Scientific, and Wayfair on corporate sustainability governance, renewable energy procurement, and organizational resilience. A former attorney and aide to U.S. Senator John Kerry who moved through commercial real estate before founding SR Inc in 2009, Boyle built a shared-cost research and advisory model that has helped nearly 100 Fortune 500 and growth companies pursue more sustainable high performance. In 2026 he published Dignity First Leadership, a framework arguing that companies should place human dignity at the center of value creation in an age of climate breakdown and technological upheaval.
Paul Archer is the founder and CEO of Duel, a London-based brand advocacy SaaS platform that helps global brands like Charlotte Tilbury, Lush, ELEMIS, Victoria's Secret and Abercrombie & Fitch turn customers, creators and fans into a measurable growth channel. Before software, Archer drove a 1992 London black cab around the world, breaking two Guinness World Records and writing a best-selling book about it. He co-founded Duel in 2017 with viral games developer Naio Tsarouchis; the company raised a $16M Series A in September 2025 co-led by Molten Ventures and Bright Pixel.
Quentin 'Q' Scrimshire is the co-founder and CEO of Modo Energy, a London-based B2B SaaS platform that benchmarks and forecasts the performance of grid-scale battery energy storage assets. A Manchester-trained electrical engineer who cut his teeth on offshore wind and gas-fired plants at Centrica before running Kiwi Power's European storage business, he now leads a roughly 80-person team building what he describes as the 'benchmarking and valuation operating system for global electrification.' In December 2025 Modo closed a $33M Series B led by Molten Ventures.
Emily Stone is the founder and CEO of Uncommon Cacao, the first specialty cacao trader to publish verifiable prices for every transaction along its supply chain. From a base that started in the jungles of Belize and Guatemala, she built a Transparent Trade model that sources from more than 10,000 smallholder farmers across 15+ countries and supplies hundreds of craft chocolate makers worldwide. An Ashoka Fellow and Georgetown-trained sociologist, she is trying to decommoditize cacao by making farmers the protagonists of the chain rather than its afterthought.
Daniel Naim is the founder and CEO of Fennel, a mobile investing app that hands everyday retail investors the ESG data and shareholder-voting power that big institutions usually keep to themselves. A former dark-matter physicist who grew up in Beirut and earned a physics PhD at UC Davis, Naim left the lab in 2020 - watching California burn and Engine No. 1 win an Exxon board fight - convinced that capital markets, not particle detectors, were the most pressing problem he could work on. Fennel refuses payment for order flow, won't lend out users' shares, became a certified B Corp, and was named one of Fast Company's most innovative companies in personal finance.
Allison Lee is the co-founder and CEO of Revive, a New York fashion-tech company that helps brands recover value from returned and unsellable inventory through AI-driven inspection, refurbishment, and resale. A Korean immigrant who arrived in the U.S. at 13 and studied psychology at UC Berkeley, she first built Hemster, a SaaS tailoring platform, in 2017. When the pandemic stalled in-store tailoring, she pivoted the underlying fit-data infrastructure into Revive, which she has grown 46x in under a year and which has processed roughly $23M in merchandise. She is a 2019 Forbes 30 Under 30 honoree.
Vanessa Barboni Hallik spent fifteen years trading foreign exchange and emerging markets at Morgan Stanley, rose to Managing Director, then walked away to build Another Tomorrow, a B Corp certified luxury label that treats clothing as an asset. Every garment carries a digital ID tracing it from farm to closet and back into an authenticated resale program. She launched the brand six weeks before COVID-19 shut down the world and kept building.
Beth Gerstein co-founded Brilliant Earth in 2005 after a personal search for an ethically sourced engagement ring turned up nothing worth buying. An engineer by training (Duke BS at 19, MIT MS, Stanford MBA), she built a company that now generates $422 million in annual revenue and trades on Nasdaq (BRLT). Brilliant Earth is the rare luxury brand that treats supply chain transparency as a marketing advantage rather than a compliance headache - offering Beyond Conflict Free diamonds with traceable origins, lab-grown stones, and recycled metals. Under Gerstein's leadership, the company has donated over $2 million through the Brilliant Earth Foundation, partnered with Dr. Jane Goodall on conservation collections, and expanded to 28+ showrooms while maintaining 14 consecutive quarters of profitability as a public company.
Joe Vernachio is the CEO of Allbirds, the once high-flying wool-shoe brand he is now trying to put back on its feet. A 30-plus year outdoor and athletic industry veteran who started as a product manager at Chouinard Equipment and has since steered product at Patagonia, Nike, Roots, Spyder, The North Face and Mountain Hardwear, he took the top job at Allbirds in March 2024 after three years as COO. He is part product geek, part operator, and an Everest aspirant who once spent a month getting through the Khumbu Icefall.
Paul Schiefer is the CEO of Amy's Kitchen, the family-founded organic frozen food maker in Petaluma, California. He started on the canning line as a high-school intern, then spent more than two decades inside the company - in IT, international, sustainability, government affairs and Chief of Staff - before being named President in 2023 and CEO in April 2026.
David Lester is the co-founder and former President of OLIPOP PBC, the prebiotic soda brand that grew from a $100,000 bet into a $1.85 billion company in under seven years. A former Diageo brand marketer who worked with Smirnoff, Gordon's Gin, and Johnnie Walker across three continents, Lester paired his CPG expertise with co-founder Ben Goodwin's scientific formulation genius to create a soda that supports gut health without sacrificing the nostalgia of a cold fizzy drink. OLIPOP now generates over $425 million in annual revenue, holds 65,000+ retail doors, and controls 87% of the functional soda category - a category it essentially invented.
Greg Sullivan is the CEO and cofounder of AFAR, the award-winning travel media brand he launched in 2009 with Joe Diaz after a transformative six-week trip to India. A former corporate securities attorney, investment banker, and serial entrepreneur — he previously co-founded the world's largest-selling coin-operated basketball game manufacturer and served as President and CEO of DriveTime Automotive Group — Sullivan reinvented himself in his 40s through philosophy studies at Cambridge and a late-discovered passion for international travel. Under his leadership, AFAR has grown from a print magazine into a multiplatform media brand with a digital presence, a podcast, a nonprofit foundation (Learning AFAR), and a B Corp certification, and in 2025 expanded to Europe with the acquisition of SUITCASE Magazine.
Wendy Gonzalez is the CEO of Sama, a mission-driven AI data annotation and model evaluation company that employs thousands of workers in East Africa. She joined Sama in 2015, rose through the ranks as COO and President, and assumed the CEO role in 2020 following the passing of founder Leila Janah. Under her leadership, Sama closed a $70M Series B - at the time the largest funding round for a woman-led AI infrastructure company - achieved Forbes AI 50 recognition, and scaled to over 3,000 employees while maintaining its B Corp certification and social mission of lifting people out of poverty through dignified work in the AI economy.

Ev Williams is the Nebraska farm boy who accidentally invented blogging, co-founded Twitter, built Medium, and is now trying to make social media actually social again with Mozi. A serial founder who has shaped how the world communicates - and who openly regrets some of what that meant - he remains one of tech's most quietly consequential figures, running Obvious Ventures, a B Corp impact fund with $585M in assets, while incubating his next idea from San Francisco.