advertising-technology
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Marcella Sciorra Knows the Future of Advertising Still Has to Earn Your Trust
After two decades in media, Marcella Sciorra carried television's oldest lesson into healthcare advertising's newest frontier: reach means little without relevance, and relevance means little without trust.
Kristina Canada Wants Every Media Dollar to Answer a Harder Question
The Net Conversion CMO has spent two decades turning travel, entertainment and media into measurable business outcomes. Her latest campaign is for something harder to chart: human judgment.
Ian Colley Is Giving Adtech a More Consequential Brief
After two decades at IBM and seven years helping The Trade Desk explain the open internet, Ian Colley has taken on a narrower market with a larger question: can advertising intelligence help companies make better decisions before the campaign even begins?
Meredith Brace Is Making Advertising’s Back Office Impossible to Ignore
After two decades moving between the buy side, television, adtech and company reinvention, Meredith Brace has taken on a stubborn brief at MINT: make the machinery of advertising legible - and make people care about it.
Rob McGovern Keeps Teaching Messy Markets to Match
CareerBuilder matched people with work. Jobfox tried to make the match smarter. At PreciseTarget, Rob McGovern is applying the same stubborn idea to retail: better decisions begin when the data understands taste.
George Popstefanov Built an Agency With $960. Now He Is Selling a Better Operating System for Growth
A Commodore 64, a German manual and a teenage leap from Macedonia to Wisconsin shaped a founder who treats change as raw material. Fifteen years after starting PMG with $960, George Popstefanov is trying to turn marketing intelligence into action - without losing the culture that made the company work.
Oz Etzioni Is Redesigning the Awkward Machinery Behind Every Ad
Before Clinch, Oz Etzioni moved from military aviation to industrial design to Madison Avenue. The common thread is a designer’s impatience with clumsy systems - and a belief that machines should handle repetition while people keep the interesting work.
Zvika Netter Spent 18 Years Making TV Ads Less Dumb
He started with clickable objects inside video. The more durable invention was an independent control layer for a television business learning to speak software.
Erik Swain Is Cleaning Up the Internet's Messiest Room
After helping build the machinery of digital advertising, Erik Swain found his next company in the place everyone warns you not to look: the comments.
Mary Ventresca Makes the Billboard Think
After nearly three decades in out-of-home advertising, Mary Ventresca is helping physical media learn the language of data without losing the simple creative idea that makes someone look up.
Bridget Westerholz Is Putting Judgment Back Into Marketing
After 25 years across agencies, grocery aisles, and ad tech, Bridget Westerholz has arrived at a plainspoken thesis: more data is useful only when it helps a marketer make a better decision.
Dan Levi Is Teaching Billboards to Speak Digital
From launching MTV Asia to measuring a roadside audience, Dan Levi has built a career around one durable idea: technology earns its place when it helps people notice, understand and act.
Rachael Donnelly
Rachael Donnelly did not plan on a career in marketing. A nonprofit modernization project, an unpaid ad-tech internship and years spent translating complex products taught her how to make data useful - and how to lead without pretending change will stop.
Dave Morgan
Dave Morgan is the founder and CEO of Simulmedia, a New York adtech company that pioneered data-driven linear TV advertising and now runs the cross-channel TV+ platform, the Skybeam self-serve CTV buying tool, and the PlayerWON in-game video ad network. A lawyer turned three-time adtech founder, he earlier built Real Media (a predecessor of 24/7 Real Media, sold to WPP for $649 million) and TACODA (a behavioral targeting pioneer acquired by AOL for $275 million in 2007). Morgan returned to Simulmedia's CEO seat in October 2024 to chase the connected-TV opportunity, and he is a long-running MediaPost columnist known for his '96/4' rule about the gap between CTV viewership and CTV ad dollars.
Marlow Nickell
Marlow Nickell is co-founder and CEO of Grocery TV, the largest in-store retail media network for U.S. grocery. From a University of Texas physics degree and a stint at McKinsey, he took the unusual path of writing the original software himself before running the company that now puts screens in over 6,500 grocery stores reaching roughly 95 million shoppers.