STEVEN PEASE - CEO, CLARIFY HEALTH SOLUTIONS TURNED HUSTLE FROM SHUTDOWN INTO A $29M PROFITABLE EXIT 25+ YEARS OF C-SUITE LEADERSHIP ACROSS HEALTHCARE, BIG DATA & TECH CLARIFY HEALTH: $401M+ RAISED - SERIES D IN 2022 FORMER CONTROLLER AT PETS.COM - WITNESSED SILICON VALLEY'S FIRST RECKONING COMMUNITY LEADER: ROTARY PRESIDENT & SONOMA PLANNING TASK FORCE MEMBER CEO AT KLUTZ TOYS, COO/CFO AT DATASIFT, CEO AT HUSTLE - NOW HEALTHCARE AI CLARIFY HEALTH: AI-POWERED PATIENT JOURNEY ANALYTICS FOR PAYERS & PROVIDERS STEVEN PEASE - CEO, CLARIFY HEALTH SOLUTIONS TURNED HUSTLE FROM SHUTDOWN INTO A $29M PROFITABLE EXIT 25+ YEARS OF C-SUITE LEADERSHIP ACROSS HEALTHCARE, BIG DATA & TECH CLARIFY HEALTH: $401M+ RAISED - SERIES D IN 2022 FORMER CONTROLLER AT PETS.COM - WITNESSED SILICON VALLEY'S FIRST RECKONING COMMUNITY LEADER: ROTARY PRESIDENT & SONOMA PLANNING TASK FORCE MEMBER CEO AT KLUTZ TOYS, COO/CFO AT DATASIFT, CEO AT HUSTLE - NOW HEALTHCARE AI CLARIFY HEALTH: AI-POWERED PATIENT JOURNEY ANALYTICS FOR PAYERS & PROVIDERS
Steven Pease, CEO of Clarify Health Solutions

CEO, Clarify Health Solutions • San Francisco, CA

Executive Profile

Steven
Pease

CEO • Clarify Health Solutions • San Francisco

He walked into a company one quarter from shutting down and walked out with a profitable exit. No new funding. No dramatic pivot. Just operational clarity applied with precision. Now he's doing it again - but the stakes are the entire US healthcare system.

$401M+ Total Funding Raised
25+ Years C-Suite Experience
$29M Hustle Exit - Zero New Funding
200 Employees at Clarify Health
$50M+ Debt & Equity Financed as Consultant
25+ Venture-Backed Companies Advised
$40M Klutz Annual Revenue as CEO
$166M Clarify Health Series D (2022)
6+ Industries: Real Estate to Healthcare
#1 Turnaround at Hustle: 0 New Dollars Raised

Two Years, Zero New Dollars, One Exit

The Hustle story is the one that gets attention, because it's genuinely unusual. Hustle was a venture-backed peer-to-peer text messaging platform built for organizations with large audiences - political campaigns, nonprofits, labor unions, advocacy groups. The technology worked. The company had real customers. But by the time Pease arrived as CFO in early 2019, the runway was almost gone and a wind-down was being actively discussed.

By July 2019, he was CEO. What followed was an exercise in operational precision without the safety net of fresh capital. Pease cut what needed to be cut, focused the product on the customers where unit economics actually worked, and rebuilt the company's financial foundation. By late 2023, Hustle exited at $29 million - a profitable, self-sustained outcome that required no additional equity financing.

The lesson he drew from Hustle wasn't about cutting. It was about clarity - specifically, about the discipline required to separate the product that customers would pay for from the product the team wished they were building. That distinction, applied consistently, is what turns a near-failure into an exit.

Career Arc: Industries Conquered

🏢
1992-1999
Corporate Real Estate
🐾
2000-2001
Dot-Com (pets.com)
🎨
2001-2006
Toys & Education (Klutz)
⚙️
2007-2012
SaaS Consulting (25+ Companies)
📊
2012-2018
Big Data (DataSift)
📱
2019-2023
Peer-to-Peer Text (Hustle)
🏥
2024-Present
Healthcare AI (Clarify)

Healthcare's Hardest Data Problem - And Why Pease Took It On

Clarify Health Solutions was founded in 2015, headquartered at 75 Hawthorne Street in San Francisco. It has raised over $401 million across multiple funding rounds, including a $150 million Series D in April 2022. The company employs around 200 people and generates approximately $40 million in annual revenue.

The platform Clarify built exists to solve a specific problem: healthcare organizations make decisions - about referrals, networks, care pathways, formularies, value-based contracts - with remarkably incomplete information. A hospital system may not know that 30% of its orthopedic referrals leak to a competitor. A health plan may not know which primary care physicians actually reduce downstream costs. A pharmaceutical company may not know which patient populations are being underserved by existing therapies.

Clarify's platform ingests claims data, clinical records, social determinants of health, and other signals, then runs AI models across that data to surface actionable intelligence. The company's products span network intelligence, population health management, real-world evidence analytics, care guidance, and value-based care performance optimization.

  • Health plans and payers optimizing network performance
  • Hospital systems and provider groups managing referral leakage
  • Life sciences companies running real-world evidence studies
  • Accountable care organizations in value-based contracts
  • Healthcare analytics and consulting organizations
  • AI-powered patient journey analytics
  • Provider network optimization and benchmarking
  • Population health management tools
  • Total cost of care analysis
  • Real-world evidence and market access analytics
  • HIPAA-compliant data infrastructure

The stack of technologies behind Clarify's platform is extensive: Anthropic Claude for AI capabilities, Salesforce for customer relationship management, SalesLoft for sales engagement, Atlassian Cloud for team collaboration, Slack, and a range of data and cloud infrastructure tools from AWS, Cloudflare, and others. The company has wired together marketing automation (Pardot, Mailchimp), analytics (Heap, Google Analytics, Hotjar), and advertising channels into a modern enterprise sales and marketing engine.


A Career Built in Layers

1983-1988
Humboldt State University - Enrolled in Oceanography; graduated with BS in Business Administration and Finance. Executive education later at University of Chicago Booth School of Business.
1992-1998
Compass Management & Leasing / GIC Real Estate - 12 years in corporate real estate in San Francisco; built foundation in financial controls and operations management.
2000-2001
pets.com - Controller during the first dot-com boom and bust. Front-row seat to what happens when growth outpaces unit economics.
2001-2006
Klutz - VP of Finance & Operations (2001-2003), then CEO (2003-2006) of the beloved educational toy and activity book publisher. Ran a $40M retail manufacturing company.
2007-2012
Greenough Consulting Group - Acting CFO/COO consultant for 25+ venture-backed technology companies. Guided more than $50M in debt and equity financing and multiple successful exits.
2012-2018
DataSift - COO, CFO, and Board Member at the international big data PaaS platform. Processed social media data at enterprise scale for consumer insights clients.
2018
HYP3R - COO and CFO (May-October 2018) at the geo-social SaaS platform serving major hospitality and venue brands.
2019-2023
Hustle - CFO (Jan-Jul 2019), then CEO (Jul 2019-Dec 2023). Navigated peer-to-peer texting platform from imminent shutdown to a profitable $29M exit with zero additional funding.
2024-Present
Clarify Health Solutions - Joined as CFO and COO (October 2024); elevated to CEO. Leading the company's operational transformation and growth strategy.

What He's Actually Done

Turned Hustle from imminent wind-down to a profitable $29M exit in under two years - no new equity raised

Served as acting CFO for 25+ venture-backed technology companies across SaaS, hardware, consumer, and enterprise sectors

Guided companies through $50M+ in debt and equity financing and multiple successful exits as consultant

Ran Klutz as CEO - a $40M retail manufacturing and educational publishing company

Served as COO/CFO/Board Member at DataSift during its peak as a major social media big data infrastructure platform

Joined Clarify Health - a $401M+ funded healthcare AI analytics company - and elevated to CEO within months


What Makes Pease Different

There's a pattern in Pease's career that's easy to miss if you read it as a list of job titles. He has run physical goods companies and pure software companies. He has been the operator helping founders navigate chaos and the founder-equivalent steering something into a profitable exit. He has worked in industries with no connection to each other - real estate, toys, big data, peer-to-peer messaging, healthcare analytics - and delivered in all of them.

The unifying thread isn't a specific domain. It's a specific skill: the ability to look at a company's financial structure, understand precisely where value is being created and destroyed, and reorganize around the former while eliminating the latter. That skill transfers across industries in a way that product expertise doesn't. A healthcare domain expert wouldn't have solved Hustle's problems. Pease did.

Outside of work, Pease lives in Sonoma and is embedded in the community in the way that people who are actually serious about where they live tend to be. He serves as president of the local Rotary Club, sits on the City of Sonoma's 20-Year Planning Task Force, and joined the board of the Sonoma Community Center. These aren't ornamental civic roles - they're the kind of time-intensive commitments that suggest someone who believes the work matters.

  • Enrolled at Humboldt State to become the next Jacques Cousteau before pivoting to business
  • Was Controller at pets.com - one of the defining dot-com cautionary tales - before pets.com went bust
  • Has run companies in toys, chocolate production, electronics, big data, and healthcare AI
  • Holds executive education credentials from University of Chicago Booth School of Business
  • Lives and votes in Sonoma; serves on the city's long-range planning task force
  • 25+ years of C-suite experience across six industries
  • $50M+ in debt and equity financing guided as a consultant
  • 25+ venture-backed companies advised during consulting years
  • $29M Hustle exit - achieved with no new investor capital
  • $401M+ total capital raised at Clarify Health
  • 200 employees currently at Clarify Health Solutions

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