Breaking
REBRAND ZA Tech becomes Peak3, closes US$35M Series A led by EQT SCALE 1B+ policies supported across 20+ countries CLIENTS AIA · Generali · Prudential · Zurich EMBEDDED Powering insurance inside Grab, Klook, Lazada & PayPay AWARD Top InsurTech Startup, ITC Asia 2025 REBRAND ZA Tech becomes Peak3, closes US$35M Series A led by EQT SCALE 1B+ policies supported across 20+ countries CLIENTS AIA · Generali · Prudential · Zurich EMBEDDED Powering insurance inside Grab, Klook, Lazada & PayPay AWARD Top InsurTech Startup, ITC Asia 2025
Company Profile · Insurtech · Singapore

Peak3 / formerly ZA Tech

The cloud-native, AI-driven software quietly running modern insurance for insurers, MGAs and brokers worldwide.

Founded 2018 HQ Singapore Series A · EQT ~500 staff
Peak3 (formerly ZA Tech) logo and product interface

Peak3's brand and core-platform interface. The company rebranded from ZA Tech in 2024 - the same year it raised a US$35M Series A led by EQT.

1B+
Policies supported
50+
Insurance partners
20+
Countries
$35M
Series A (2024)
The Story

Insurance's invisible engine room

Most people will never knowingly use Peak3. That is rather the point. When a traveller adds cover to a Klook booking, when a Grab ride comes bundled with protection, or when a Lazada shopper clicks a small insurance box at checkout, there is a decent chance the policy is being priced, issued and administered by software built in Singapore by a company called Peak3 - the business known until 2024 as ZA Tech.

Peak3 builds core software for the insurance industry: the systems that hold policies, calculate prices, configure products, process claims and connect insurers to the apps and marketplaces where customers actually are. It is unglamorous, mission-critical plumbing, and it has historically run on decades-old systems that are slow to change and expensive to maintain.

The company's pitch is that insurance deserves a modern technology foundation - one that is cloud-native rather than mainframe-bound, assembled from modular microservices rather than a single monolith, and wired together with open APIs so an insurer can launch a new product in weeks instead of years. That thesis has carried Peak3 from an Asian spinout to a platform that has supported more than a billion policies across over twenty countries.

Founded in 2018 out of ZhongAn, China's first fully digital insurer, and once backed by SoftBank's Vision Fund, ZA Tech spent its early years building for Asia's fast-moving digital-insurance market. Expansion into Europe and the Middle East followed in 2020. By 2024, with a sharpened focus on artificial intelligence and global ambitions, the company retired the ZA Tech name and became Peak3.

Engineer the future of the global insurance industry with our leading insurance core, artificial intelligence and orchestration solutions.- Peak3 mission statement
Products & Services

A three-layer stack for building insurance

Peak3 sells a modular platform. An insurer can adopt the whole stack or slot individual pieces alongside existing systems - a design choice that matters when replacing a core system all at once is often too risky to contemplate.

Core Platform

Graphene

Positioned as the industry's first truly cloud-native, AI-ready core for life, health and P&C insurance. Handles policy administration, product configuration, pricing, servicing and claims.

Orchestration

Fusion

A scalable orchestration layer that connects distribution channels, partners and back-end systems through open APIs and workflow automation - the connective tissue of a digital insurance operation.

Intelligence

Agentic AI

Native and embedded AI agents for conversational service, intelligent document processing, assessment and triage, agentic claims and medical underwriting.

Customers & Market

Who runs on Peak3

Peak3 serves two overlapping groups. The first is established insurers modernising their core systems: names such as AIA, Generali, Prudential, Zurich and Astra. The second is digital platforms that want to embed insurance into their own products - selling protection at the moment of need rather than as a standalone purchase.

That embedded-insurance business is where Peak3's roots show. It has built and scaled programs with Grab, Klook, Carro and Japan's PayPay, and in 2024 launched a joint venture with Lazada that rolled out a dozen insurance propositions across six Southeast Asian countries in under a year.

AIAGeneraliPrudentialZurichAstraGrabKlookLazadaPayPayCarro

Where Peak3 sits in the market

Cloud-native
92
Embedded reach
88
AI-readiness
80
Asia footprint
90
Global brand
55

Illustrative positioning based on public reporting, not audited benchmarks. Peak3 competes with core-system vendors such as Guidewire, Duck Creek, Sapiens and newer insurtech platforms like Socotra and INSTANDA.

The Problem It Solves

Why legacy insurance code is the enemy

Insurance is one of the oldest industries on earth and one of the slowest to modernise. Many carriers still run policy and claims logic on systems written decades ago - reliable, but rigid. Launching a new product can mean months of engineering; entering a new country can mean a fresh integration project; adding a distribution partner can mean bespoke code.

Peak3's answer is architecture. By building its core on the cloud, breaking functions into microservices and exposing everything through open APIs, it aims to turn multi-year change programs into configuration. The company markets no-code product configuration, multi-country and multi-currency support, and multi-cloud deployment so insurers are not locked to a single vendor.

Its differentiator against incumbents is being cloud- and AI-native from the ground up rather than retrofitted. Against younger insurtechs, its edge is scale and enterprise credibility - a track record with tier-one insurers and a billion-plus policies processed. That combination is what EQT and Alpha JWC Ventures backed in the 2024 Series A.

Graphene is the industry's first truly cloud-native, AI-ready core platform for life, health and P&C insurance.- Peak3 product positioning
Milestones

From ZA Tech to Peak3

2018

ZA Tech founded

Spun out of ZhongAn to build cloud-native insurance software for Asia, with early backing from SoftBank's Vision Fund.

2020

EMEA expansion

The company extends beyond Asia into European and Middle Eastern markets and scales embedded-insurance partnerships.

2024

Rebrand & US$35M Series A

ZA Tech becomes Peak3 and closes a Series A led by EQT with Alpha JWC Ventures, doubling down on AI.

2024

Lazada joint venture

A digital-insurance JV rolls out a dozen products across six Southeast Asian countries.

2025

Top InsurTech award

Peak3 wins the Top Initiative InsurTech Startup Award at ITC Asia and is named among the world's most innovative insurtechs.

At a glance

  • Legal namePeak3 Pte. Ltd.
  • Founded2018 (as ZA Tech)
  • HQSingapore
  • CEOBill Song, co-founder
  • Team~500-600 employees
  • FundingUS$35M Series A (EQT, Alpha JWC)
  • OriginsZhongAn spinout; ex-SoftBank Vision Fund
  • FocusLife, health & P&C core software
A former chemical engineer, Peak3 CEO Bill Song swapped process plants for policy engines.- On founder Bill Song
Business Model & Expertise

Selling the shovels, not the gold

Peak3 is a business-to-business software company. It does not underwrite risk or sell policies to consumers; it licenses the technology that lets other companies do so. Revenue comes from software subscriptions and usage - the more policies an insurer processes and the more modules and markets it switches on, the more it pays. In its embedded-insurance ventures, Peak3 often co-builds and shares in the programs it helps launch, aligning its growth with its partners' success.

That model has a useful property: it compounds. Every new insurer that adopts Graphene, every digital platform that plugs in through Fusion, and every country a client expands into adds recurring revenue without a proportional rise in sales effort. It is the classic software flywheel applied to an industry that has been slow to feel it.

The company's expertise is a deliberate blend of two disciplines that rarely sit together. Its engineers bring modern software practices - microservices, DevOps, continuous delivery, multi-cloud deployment and, increasingly, applied AI. Its domain specialists bring the hard-won knowledge of how insurance actually works: regulatory compliance across jurisdictions, product configuration, claims logic and the operational realities of running a book of policies. Peak3 describes itself as "founded and built by technology and insurance experts," and that dual fluency is what lets it sell to both a chief technology officer and a chief underwriting officer.

There is a social thread running through the strategy too. Peak3 talks about widening access to insurance for underserved communities and lowering the industry's operational and carbon footprint by moving it to efficient cloud infrastructure. Whether framed as mission or market opportunity, cheaper and faster distribution is precisely what opens up thin-margin, high-volume segments - micro, parametric and embedded cover - that legacy economics could never reach.

The insurance industry needed a modern technology foundation - and someone willing to build it from the cloud up.- The Peak3 founding thesis
Watch & Learn

Interviews & product demos

Questions

Frequently asked

Is Peak3 the same company as ZA Tech?

Yes. It was founded in 2018 as ZA Tech and rebranded to Peak3 in 2024, at the same time it announced its US$35M Series A.

What does Peak3 actually do?

It builds cloud-native, AI-ready software for the insurance industry - core policy and claims administration (Graphene), distribution and orchestration (Fusion), and AI agents (Agentic AI) - for life, health and P&C insurance.

Who funds Peak3?

Its 2024 Series A of US$35M was led by EQT with Alpha JWC Ventures. As ZA Tech it was backed by ZhongAn and SoftBank's Vision Fund.

Who are Peak3's customers?

Global insurers including AIA, Generali, Prudential and Zurich, plus digital platforms running embedded insurance such as Grab, Klook, Lazada and PayPay - 50+ partners across 20+ countries.

Where is Peak3 based?

Its headquarters are in Singapore, with a presence across more than twenty countries in Asia, Europe and the Middle East.

Connect

Links & profiles

Share this profile