Breaking
Eishay Smith appointed CEO of Versatile Versatile raises $80M Series B led by Insight Partners & Tiger Global Total funding: $110.5M Kifi co-founder. Google alum. Construction-tech disruptor. CraneView: turning every crane pick into real data From Technion to Silicon Valley to Timrat - running a global contech company from northern Israel Versatile + Procore integration: automated construction data management Eishay Smith appointed CEO of Versatile Versatile raises $80M Series B led by Insight Partners & Tiger Global Total funding: $110.5M Kifi co-founder. Google alum. Construction-tech disruptor. CraneView: turning every crane pick into real data From Technion to Silicon Valley to Timrat - running a global contech company from northern Israel Versatile + Procore integration: automated construction data management

CEO & Board Member  /  Versatile  /  Construction Technology

Eishay
Smith

The engineer who sold a startup to Google, then went to fix one of the world's oldest industries - one crane pick at a time.

CEO Founder Google Alum Contech AI / IoT Israel $110.5M Raised
Eishay Smith, CEO of Versatile
CEO, Versatile

Eishay Smith   /   Timrat, Israel   /   Leading Versatile globally

Location
Timrat, Israel
Education
Technion, B.Sc. CS '00
Current Role
CEO, Versatile
Previous
Google, Netflix, LinkedIn
Founded
Kifi (acq. Google '16)
Industry
Construction Technology

Construction moves slowly. Not in the "bureaucracy is frustrating" sense, but in the literal sense: a building going up in downtown Chicago or Houston or Abu Dhabi is a colossal coordination puzzle, and for most of history, project managers have tracked progress on clipboards. Eishay Smith, sitting in his home in Timrat - a cooperative farming village in northern Israel - thinks that's insane.

His company, Versatile, puts a camera and sensor package on crane hooks. A crane is the circulatory system of any major construction project - materials flow through it, schedules pivot around it, delays trace back to it. When you can measure exactly what a crane is doing, how many picks it's making per hour, where delays are clustering, what's ahead of schedule and what isn't - you stop reacting and start controlling. That's the thesis, and it's raised $110.5 million in funding to prove it.

"Humans are naturally visual - when construction teams can see what's happening, they make better decisions."

- Eishay Smith

Smith became CEO of Versatile in early 2024, stepping up from his roles as CTO and General Manager in Israel. He inherited a company already mid-revolution: the Series B had closed in September 2021 (led by Insight Partners and Tiger Global), and a strategic partnership with Procore - the dominant construction software platform - was live. What he brought was engineering depth and a studied understanding of what it means to scale technical teams across continents. He'd done it before. Several times.

The path from a Technion computer science degree (class of 2000) to running a construction-tech company from a small Israeli village runs through some of the most consequential addresses in tech. Google. LinkedIn. Wealthfront. Netflix. Carbon Health. Each stop added a layer - distributed systems at scale, enterprise security, financial infrastructure, streaming architecture, healthcare data. Not a random collection. A curriculum.


The Startup That Ended Up at Google


In 2012, before "knowledge management" was a buzzword and before Notion existed, Smith and his co-founder Dan Blumenfeld started a company called Forty Two - a nod to Douglas Adams' answer to the ultimate question. The idea was simple and genuinely ahead of its time: build a way to collect, organize, and search through the links people share in their social apps.

They renamed it Kifi. It built browser extensions that turned the chaotic stream of shared links across messaging and social platforms into a searchable, browsable library. The product attracted enough attention that Google acquired it in July 2016, folding the team's work into Google Spaces (a short-lived but real experiment in collaborative content sharing).

Smith joined Google, where he led the G Suite Enterprise Security team and built out the Alert Centers product - the security operations layer that large organizations use to detect and respond to threats across Google Workspace. It's the kind of work that sounds invisible until something goes wrong, at which point it's the most important thing in the building.

Kifi (Forty Two) Acquired by Google → 2016 G Suite Security Alert Centers

From Google, Smith moved through a deliberate sequence of engineering leadership roles. LinkedIn, then Wealthfront (where fintech meets scale), then Netflix. Each was a different kind of complex: enterprise vs. consumer, financial precision vs. entertainment volume. He finished this tech-leadership tour as VP of Engineering at Carbon Health, the startup trying to build a modern primary care system in the US.

By early 2023, when Versatile came calling, Smith had something rare: he understood distributed systems from the inside of the best teams in the world, and he was ready to apply that understanding to a problem that most software engineers had never thought about.

When a Crane Hook Becomes a Data Source


Versatile's flagship product is called CraneView - a hardware and software system that mounts directly on the crane hook and captures real-time data on every lift. Not summaries at end of shift. Not manual logs. Every pick, timestamped, tracked, analyzed.

The data feeds into a Control Center dashboard where project managers can see production rates, utilization patterns, delay hotspots, and schedule projections. The key design constraint: it works passively, without changing the crew's workflow. No new devices for operators, no new steps in the process. The system watches, measures, and reports - the crew just builds.

The practical result: project managers at firms like Cooper Steel, Turner Construction, and SME Steel report better crane utilization, reduced overtime, and more reliable sequencing decisions. When you can see a delay forming in the data two days before it hits the schedule, you have options. Without the data, you're just reacting.

Versatile also integrated with Procore in September 2023 - a significant move. Procore is the operating system that large construction projects run on. Native integration means daily logs and crane usage reports flow automatically into existing workflows, eliminating a whole category of manual data entry.

Versatile Platform Numbers

$80M Series B - Insight Partners + Tiger Global
6 Continents served
370 Employees globally
Key Partners
Procore Insight Partners Tiger Global Bosch Ventures Entrée Capital

A Career Built in Layers


1996 - 2000
Technion - BSc Computer Software Engineering. Israel's most prestigious technical university.
2000s
Early career at IBM and early-stage companies. Building the engineering fundamentals.
2009
Speaker at QCon SF - the high-signal engineering conference for senior practitioners.
2012
Co-founds Kifi (originally "Forty Two") with Dan Blumenfeld - social link collection and search.
2016
Kifi acquired by Google. Joins Google to lead G Suite Enterprise Security and Alert Centers.
2018-2020
Engineering leadership at LinkedIn, then Director of Engineering at Wealthfront.
2020-2021
Engineering roles at Netflix, then VP of Engineering at Carbon Health.
Feb 2023
Joins Versatile as CTO and General Manager, Israel. Oversees product and engineering.
Early 2024
Appointed CEO and Board Member of Versatile. Succeeds co-founder Meirav Oren.

The Engineer Who Runs a Global Team from a Moshav


Leadership

Distributed Teams, Done Right

Smith has built engineering teams across continents at Google, LinkedIn, Netflix, and now Versatile - with engineering and product centralized in Israel, customers in the US. He's spoken publicly about the discipline required to make cross-timezone collaboration actually work, not just nominally work.

Strategy

Operator from Day One

Smith didn't arrive at Versatile as a pure executive. He came in as CTO - hands-on in architecture and product decisions. By the time he became CEO, he understood the technology deeply enough to know what the company could and couldn't promise customers. That matters in a hardware-software business.

Insight

Construction as Data Infrastructure

Most tech people see construction as a slow, backward industry. Smith sees it as a data infrastructure problem. The job site has always generated enormous amounts of information - just no way to capture it systematically. Solve the capture problem and you unlock an entirely new category of software value.

Founding

Serial Builder

Kifi wasn't a side project - it was a serious attempt to build a new way to organize shared knowledge online. It worked well enough to attract Google. That background as a builder, not just an operator, shapes how Smith thinks about product development at Versatile.

Philosophy

Technical Debt as a Strategic Choice

In his podcast interview with Breakfast Bar, Smith discussed managing technical debt as a deliberate business decision rather than something to be simply eliminated. The question isn't "do we have debt?" but "which debt is serving us and which is slowing us down?"

Roots

Timrat, Not Tel Aviv

He runs a company with offices in Los Altos, Boca Raton, and Tel Aviv from a small cooperative village (moshav) in northern Israel. That's a deliberate choice about where to live and how to work - and it shapes his perspective on what "remote" and "global" actually mean in practice.

In the Breakfast Bar Podcast Series, Smith sat down with Oleg Sadikov of Devico & DeviQA to talk through the realities of building globally distributed tech teams. The conversation covered balancing technical expertise with strategic decision-making, managing technical debt for long-term sustainability, and insights into Versatile's use of data analytics to optimize construction efficiency.

He also discussed the future of construction technology: not a dramatic disruption, but a steady accumulation of visibility and control - teams that can see clearly will outperform teams that can't, compounding over every project. Listen to the full conversation at DeviQA.

Six Things Worth Knowing


01
His startup was named after Douglas Adams. "Forty Two" - the answer to life, the universe, and everything. Before it became Kifi, before it got acquired by Google. The name stuck internally.
02
He runs a global company from Timrat - a small moshav (cooperative village) in Israel's North District. Timrat has a population of a few thousand. Versatile has ~370 employees across 6 continents.
03
Versatile's hardware mounts on the crane hook itself - not a camera watching from the side, but a sensor package hanging from the very end of the lift. The data is as close to the work as you can get.
04
He has a GitHub profile (@eishay) with public contributions going back years. Engineers who become CEOs often lose this. Smith's profile is still there.
05
Versatile's Series B included Procore's CEO Tooey Courtemanche and PlanGrid co-founder Ralph Gootee as investors - construction insiders who put money in before the partnership with Procore was formalized.
06
QCon SF 2009 speaker. Before the startups, before the acquisitions, before construction tech - Smith was presenting to senior engineers on software architecture. His career started in public technical thinking.
Share this profile